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- Talking Top Tens: Melissa Ben-IshayEver since she was a little girl, Melissa has loved two things: arts and crafts and baking. So when she was fired from her job in advertising in 2008, Melissa decided that she was going to do what she loved. Drawing on inspiration from the carefree rock ‘n roll culture of the 60s and 70s, and the idea that people should be able to taste more flavors without a post-dessert guilt trip, she engaged the help of some key people in her life and in 2009 opened the first Baked by Melissa shop in New York City’s SoHo district. Five years later, Baked by Melissa operates 12 store locations, including a shop at JFK’s JetBlue Terminal 5, and ships nationwide. Melissa develops all of Baked by Melissa’s product offerings, including Seasonal Collections, a Mini of the Month, and holiday cupcakes. Follow Baked by Melissa on Facebook, Twitter and Instagram.
- Talking Top Tens: Kay LeeKay Lee is the founder of Otte, a boutique shopping experience for women with distinct taste for understated luxury and contemporary design. From its beginnings in Williamsburg in 1999, Otte has blossomed and now boasts five retail locations in New York City, a collaborative store in Malibu on the Calamigos Ranch, and a global presence online. As Otte’s head buyer, Kay is committed to discovering and cultivating young talent. With an impeccable eye and a concrete understanding of the Otte customer, Kay has developed a down-to-earth approach to finding clothing that is both beautiful and wearable. Follow Otte on Instagram, Facebook, Twitter, and Pinterest.
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