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- Talking Top Tens: Marissa EvansMarissa Evans is the Head of Radical Innovation at Rent the Runway, a fashion e-commerce service that provides designer dress and accessory rentals. Marissa oversees a group of product, technology, analytics and marketing members to develop new initiatives that focus on business growth. Before joining Rent the Runway, Marissa ran her own fashion technology startup, GO TRY IT ON, a mobile application that offered people advice on what to wear. In June 2013, GO TRY IT ON was acquired by Rent the Runway. She also worked at the digital media agency, Digitas, in strategy & analytics, where she helped brands develop digital marketing initiatives. A Cornell University alum, Marissa also earned an MBA from Harvard Business School. She enjoys performing comedic improvisation in New York City. Follow Marissa on Twitter.
- Talking Top Tens: Jessica RichardsJessica Richards, Founder and Owner of SHEN Beauty, was born in France and raised in Laguna Beach, California. She attended FIT where she earned her Bachelors degree in fashion merchandising and marketing. Following college, she landed a highly coveted position as a fashion assistant at Vogue. During her tenure, Jessica also grew her freelance styling portfolio with a clientele list of boldfaced names featuring notables in the music industry. Shortly thereafter Richards gave birth to her first son as well as the idea to create SHEN. After a jar of face cream shattered she was sent wandering Brooklyn in search of a suitable replacement and came up empty handed with the realization that there was “no beauty in Brooklyn.” The idea of SHEN was born. Putting her retail expertise to good use, the beauty destination became a reality in 2010. For more on Jessica and SHEN Beauty follow their Instagram, Twitter and Facebook accounts.
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