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- Talking Top Tens: Melissa Ben-IshayEver since she was a little girl, Melissa has loved two things: arts and crafts and baking. So when she was fired from her job in advertising in 2008, Melissa decided that she was going to do what she loved. Drawing on inspiration from the carefree rock ‘n roll culture of the 60s and 70s, and the idea that people should be able to taste more flavors without a post-dessert guilt trip, she engaged the help of some key people in her life and in 2009 opened the first Baked by Melissa shop in New York City’s SoHo district. Five years later, Baked by Melissa operates 12 store locations, including a shop at JFK’s JetBlue Terminal 5, and ships nationwide. Melissa develops all of Baked by Melissa’s product offerings, including Seasonal Collections, a Mini of the Month, and holiday cupcakes. Follow Baked by Melissa on Facebook, Twitter and Instagram.
- Talking Top Tens: Erica CeruloErica Cerulo is the Co-Founder of Of a Kind, a site that sells the pieces and tells the stories of emerging fashion designers. Prior to launching the site in 2010 with her business partner Claire Mazur, Erica worked as an editor at Details and Lucky, and she continues to be passionate about the power that editorial can have in driving consumer behavior. Follow Of a Kind on Facebook, Twitter, and Instagram, and Erica on Twitter and Instagram.
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