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- Talking Top Tens: Amanda WallR+Co Creative director Amanda Wall has it all: brains, looks, and a total girl boss mentality. She’s responsible for the badass imagery on all your fave R+Co products, and you can even spot her modeling the ultimate cool-girl hairstyles by R+Co co-founder Howard McLaren. After another collaboration with Howard, Whitehouse was born, a studio, concept store, and salon in Los Angeles. Amanda started as the Creative Director—totally in her element. She designed the entire look and feel of the studio, working on the interior design of the space, website and branding. She has since expanded the brand and created a new branch within the company, a boutique-modeling agency, Whitehouse Models. In creating the agency, Amanda street cast all of their models with a character look in mind, rather than the typical “model” image which was definitely out of the norm for the LA fashion industry. Amanda gathered a group of punk rock girls and had Howard create “cool-girl” haircuts to define their looks and personal styles. For more on Amanda, follow her on Instagram and check out R+Co.
- Talking Top Tens: Paola MooreRare Trends was founded in September 2011 by Paola Moore and her vision “women shouldn’t simply wear clothes, women should wear art”. A native Argentine, Paola’s love for quality leather is reflected in each collection and is the core material in every design. Paola lived in South America, Europe and migrated to USA after marrying. It was her worldly travels, and the different ways women dressed in the countries she visited that inspired her to found Rare Trends. Prior to that Moore was the VP of Marketing for a furniture company and was in charge of the design, sales & marketing team. Rare Trends strives to connect with women who seek unique design and who prefer to make bold fashion statements. Their designs are inspired by architecture, movement, and construction leading to garments that each tell a story. Each piece is created with optimal quality, pieces are produced in limited quantity. Rare Trends has participated in numerous Fashion Runways and events, and received the 2015 Rising Star Award during Austin Fashion Week. For more on Rare Trends check out their Facebook, Twitter and Instagram.
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