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- Talking Top Tens: Jessica RichardsJessica Richards, Founder and Owner of SHEN Beauty, was born in France and raised in Laguna Beach, California. She attended FIT where she earned her Bachelors degree in fashion merchandising and marketing. Following college, she landed a highly coveted position as a fashion assistant at Vogue. During her tenure, Jessica also grew her freelance styling portfolio with a clientele list of boldfaced names featuring notables in the music industry. Shortly thereafter Richards gave birth to her first son as well as the idea to create SHEN. After a jar of face cream shattered she was sent wandering Brooklyn in search of a suitable replacement and came up empty handed with the realization that there was “no beauty in Brooklyn.” The idea of SHEN was born. Putting her retail expertise to good use, the beauty destination became a reality in 2010. For more on Jessica and SHEN Beauty follow their Instagram, Twitter and Facebook accounts.
- Talking Top Tens: Dawn CasaleDawn is the co-owner of One Girl Cookies with her husband, Dave Crofton. They have two shops in Brooklyn, offering breakfast, coffee and all manner of sweet treats. In her prior life, she was the Accessories Manager at Barneys New York where she played with beautiful baubles all day. She and Dave now live in Brooklyn, along with their two kids, Nate and Camille. Visit One Girl Cookies on Facebook and follow them on Twitter.
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