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- Talking Top Tens: Melissa Ben-IshayEver since she was a little girl, Melissa has loved two things: arts and crafts and baking. So when she was fired from her job in advertising in 2008, Melissa decided that she was going to do what she loved. Drawing on inspiration from the carefree rock ‘n roll culture of the 60s and 70s, and the idea that people should be able to taste more flavors without a post-dessert guilt trip, she engaged the help of some key people in her life and in 2009 opened the first Baked by Melissa shop in New York City’s SoHo district. Five years later, Baked by Melissa operates 12 store locations, including a shop at JFK’s JetBlue Terminal 5, and ships nationwide. Melissa develops all of Baked by Melissa’s product offerings, including Seasonal Collections, a Mini of the Month, and holiday cupcakes. Follow Baked by Melissa on Facebook, Twitter and Instagram.
- Talking Top Tens: Emily SchumanEmily Schuman lives in Los Angeles with her husband, Geoffrey, and their two cats, Luna and Rocco. She began her professional career working in media at Condé Nast publications’ Domino and Teen Vogue magazine. In March of 2008, Emily created Cupcakes and Cashmere as a way to document the things she loved. More than a blog, Cupcakes and Cashmere is a mantra and aesthetic that celebrates the little pleasures in life. The goal of Cupcakes and Cashmere is to encourage and inspire readers through fashion, food, beauty, and interior design. In August 2012, Emily released the book Cupcakes and Cashmere: A guide for defining your style, reinventing your space and entertaining with ease. The book became a national best seller and Emily went on a six city international book tour where she got to meet readers and sign copies of her first published work. Follow Emily on Facebook, Twitter, Instagram, and YouTube.
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