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- Talking Top Tens: Rachel HofstetterFor years, Rachel Hofstetter was paid to eat and drink as a food editor at places like O, the Oprah Magazine (dream!). But besides the copious amounts of chocolate and cheese, her favorite part of the job was talking with up-and-coming food entrepreneurs. Their stories led to Cooking Up a Business (Penguin), an insider guide to the world of food startups. As she wrote the book, Rachel picked up the entrepreneurial itch (it’s contagious!). When an idea she and her husband created for their own wedding turned out to be immensely popular, she left her formal food editor career to launch guesterly. Today, the guesterly software platform enables anyone to create a custom photo directory for life’s special events like weddings, reunions, and more. Follow Rachel and guesterly via Twitter.
- Talking Top Tens: Elizabeth DehnThe creative force behind the award-winning blog BeautyBets.com, beauty and wellness writer Elizabeth Dehn spent her awkward years buying Mood lipstick and whipping up DIY face masks before embarking on an editorial career that has included Aveda, Nordstrom and Target. She founded BeautyBets.com in 2009 as a way to share candid product reviews and fresh beauty advice with real women everywhere. Elizabeth currently pens a monthly beauty column for Mpls.St.Paul magazine, is a regular contributor to ClementineDaily.com and is co-creator of Elizabeth Dehn for One Love Organics skincare line. Follow Elizabeth on Twitter, Instagram, Pinterest and Facebook.
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