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- Talking Top Tens: Melissa Ben-IshayEver since she was a little girl, Melissa has loved two things: arts and crafts and baking. So when she was fired from her job in advertising in 2008, Melissa decided that she was going to do what she loved. Drawing on inspiration from the carefree rock ‘n roll culture of the 60s and 70s, and the idea that people should be able to taste more flavors without a post-dessert guilt trip, she engaged the help of some key people in her life and in 2009 opened the first Baked by Melissa shop in New York City’s SoHo district. Five years later, Baked by Melissa operates 12 store locations, including a shop at JFK’s JetBlue Terminal 5, and ships nationwide. Melissa develops all of Baked by Melissa’s product offerings, including Seasonal Collections, a Mini of the Month, and holiday cupcakes. Follow Baked by Melissa on Facebook, Twitter and Instagram.
- Talking Top Tens: Sukhinder Singh CassidySukhinder Singh Cassidy is founder and CEO of Joyus, the web’s first video shopping channel focusing on fashion, beauty and lifestyle products for women ages 30-60. Sukhinder was previously CEO of Polyvore, and before that, President of APAC and LATAM at Google. Prior to Google, Sukhinder worked at Amazon, News Corp, Merrill Lynch and Yodlee, and is a current board member at TripAdvisor, J. Hilburn, and Princeton University’s Computer Science Advisory Council, as well as a previous board member of J.Crew. Follow Sukhinder on Twitter.
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