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- Talking Top Tens: Sarah PotempaSarah Potempa is an innovative hairstylist whose technical versatility and singular creative talent have made her in high demand worldwide. Blessed with artistic vision and an uplifting, easy-going personality, Sarah approaches her work with a refreshing sense of originality. She impresses her clientele with a strong work ethic and an ability to collaborate with others to achieve a common vision. Sarah Potempa graduated from the Aveda Institute with a license in cosmetology and later studied business and creativity at NYU. For the last fifteen years, she has styled hair for the covers of magazines, movie premieres, ad campaigns, celebrities, and even styled the President. With a vision to help teach all women how to style their hair like a celebrity, Sarah created her own line of tools that are innovative and easy to use. Shop The Beachwaver’s line of products here and follow Sarah on Instagram at @thebeachwaver and @sarahpotempa.
- Talking Top Tens: Amanda WallFor more on Amanda, follow her on For more on Amanda, follow her on R+Co Creative director Amanda Wall has it all: brains, looks, and a total girl boss mentality. She’s responsible for the badass imagery on all your fave R+Co products, and you can even spot her modeling the ultimate cool-girl hairstyles by R+Co co-founder Howard McLaren. After another collaboration with Howard, Whitehouse was born, a studio, concept store, and salon in Los Angeles. Amanda started as the Creative Director—totally in her element. She designed the entire look and feel of the studio, working on the interior design of the space, website and branding. She has since expanded the brand and created a new branch within the company, a boutique-modeling agency, Whitehouse Models. In creating the agency, Amanda street cast all of their models with a character look in mind, rather than the typical “model” image which was definitely out of the norm for the LA fashion industry. Amanda gathered a group of punk rock girls and had Howard create “cool-girl” haircuts to define their looks and personal styles. For more on Amanda, follow her on Instagram and check out R+Co.
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