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- Talking Top Tens: Marissa EvansMarissa Evans is the Head of Radical Innovation at Rent the Runway, a fashion e-commerce service that provides designer dress and accessory rentals. Marissa oversees a group of product, technology, analytics and marketing members to develop new initiatives that focus on business growth. Before joining Rent the Runway, Marissa ran her own fashion technology startup, GO TRY IT ON, a mobile application that offered people advice on what to wear. In June 2013, GO TRY IT ON was acquired by Rent the Runway. She also worked at the digital media agency, Digitas, in strategy & analytics, where she helped brands develop digital marketing initiatives. A Cornell University alum, Marissa also earned an MBA from Harvard Business School. She enjoys performing comedic improvisation in New York City. Follow Marissa on Twitter.
- Talking Top Tens: Jennifer Bett MeyerFor over 15 years, Jennifer Bett Meyer has been a success-driven professional working in public relations and marketing for today’s most dynamic global brands. In 2013 she launched Jennifer Bett Communications to offer uniquely competitive brands a creative and multi-dimensional approach to overall consumer awareness. JBC leverages strong editorial relationships across digital, print, and broadcast media to develop meaningful and memorable narratives that create enduring brand affinity. Meyer has succeeded by uniquely employing a comprehensive package of global PR planning, guerilla marketing concepts, social media strategies, brand partnerships, and other state-of-the-art strategies to achieve her clients’ varied objectives. Follow Jennifer on Instagram and Twitter.
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