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- Talking Top Tens: Dineh MohajerDineh Mohajer created Hard Candy in 1995, while completing her fourth year as a Biochemistry student attending USC. The brand was instantly recognized and embraced by Neiman Marcus, Harvey Nichols, Sephora and countless other prestigious global retailers. In 1999, Hard Candy was sold to LVMH, the French luxury powerhouse. By early 2002, her next line was born, Goldie, a brand that was regarded as subtle sophistication with punk rock sensibility. The brand was immediately snatched up by Limited Brands for exclusive distribution in their Bath & Body Works and C.O. Bigelow stores. Several years and creative collaborations later, Dineh is bringing about the next evolution of beauty with Smith & Cult, her new ‘5-free’ nail polish line that has developed an instant cult following. Follow Smith & Cult on Facebook, Twitter & Instagram.
- Talking Top Tens: Amanda WallR+Co Creative director Amanda Wall has it all: brains, looks, and a total girl boss mentality. She’s responsible for the badass imagery on all your fave R+Co products, and you can even spot her modeling the ultimate cool-girl hairstyles by R+Co co-founder Howard McLaren. After another collaboration with Howard, Whitehouse was born, a studio, concept store, and salon in Los Angeles. Amanda started as the Creative Director—totally in her element. She designed the entire look and feel of the studio, working on the interior design of the space, website and branding. She has since expanded the brand and created a new branch within the company, a boutique-modeling agency, Whitehouse Models. In creating the agency, Amanda street cast all of their models with a character look in mind, rather than the typical “model” image which was definitely out of the norm for the LA fashion industry. Amanda gathered a group of punk rock girls and had Howard create “cool-girl” haircuts to define their looks and personal styles. For more on Amanda, follow her on Instagram and check out R+Co.
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