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- Talking Top Tens: Elizabeth ScherleElizabeth was leading business partnerships at a fashion events startup when she realized there was a lost opportunity where brands weren’t collecting consumer feedback on the products sampled in event gift bags. This prompted her to co-found Influenster, a product discovery and reviews website that facilitates product trial and conversations between brands and social media savvy consumers to help companies populate the digital sphere with user generated content. Elizabeth grew up on a farm outside a 171-person town in Iowa, and currently lives in Williamsburg, Brooklyn. Check out Scherle’s LinkedIn and Instagram to find out more about her!
- Talking Top Tens: Karen BehnkeAs founder and CEO of organic and eco-chic skincare and cosmetics company, Juice Beauty, Karen Behnke is changing the face of sustainable cosmetics. Karen developed a keen interest in personal care products upon becoming pregnant with her first child at the age of 40 and was astounded to learn that, although the skin absorbs over 60 percent of what is placed on it, there were very few available healthy personal care products that worked well. Karen realized there was a void in the market for safe, effective beauty products. Since she couldn’t find anything that worked for her, Karen created her own company: Juice Beauty. Follow Karen on Instagram at @juicebeautykaren and @juicebeauty.
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