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I was never that person to spend hours reading reviews or browsing through options which usually meant I either didn’t buy the product or ended up buying the wrong one.” – Lauren, Tech Entrepreneur, 26
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- Talking Top Tens: Erica CeruloErica Cerulo is the Co-Founder of Of a Kind, a site that sells the pieces and tells the stories of emerging fashion designers. Prior to launching the site in 2010 with her business partner Claire Mazur, Erica worked as an editor at Details and Lucky, and she continues to be passionate about the power that editorial can have in driving consumer behavior. Follow Of a Kind on Facebook, Twitter, and Instagram, and Erica on Twitter and Instagram.
- Talking Top Tens: Daniela CecilioDynamic fashion tech entrepreneur, Daniela Cecilio, is the woman set to change the way you search, discover and buy fashion online in 2014. The 33-year-old is a founding member of the uber successful fashion-portal, Farfetch.com, and also happens to be the wife of its founder and CEO, José Neves. Now the Brazilian-born, ex fashion designer and ‘fashion obsessive’ has branched out on her own to launch ASAP54, the first ever fashion app that allows users to discover products through its social fashion community. ASAP54 also includes the latest in visual search technology and its own personal styling service. Follow ASAP54 on Facebook, Twitter and Instagram.
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