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- Talking Top Tens: Rachel HofstetterFor years, Rachel Hofstetter was paid to eat and drink as a food editor at places like O, the Oprah Magazine (dream!). But besides the copious amounts of chocolate and cheese, her favorite part of the job was talking with up-and-coming food entrepreneurs. Their stories led to Cooking Up a Business (Penguin), an insider guide to the world of food startups. As she wrote the book, Rachel picked up the entrepreneurial itch (it’s contagious!). When an idea she and her husband created for their own wedding turned out to be immensely popular, she left her formal food editor career to launch guesterly. Today, the guesterly software platform enables anyone to create a custom photo directory for life’s special events like weddings, reunions, and more. Follow Rachel and guesterly via Twitter.
- Talking Top Tens: Perry NelsonPerry Nelson is the Founder of Nicely Noted, a stationery subscription service that inspires sincerity by delivering a curated letterpress cards and stamps every month. Perry came up with the idea of Nicely Noted while walking her puppy Charlie. Nicely Noted was born out of a love of writing and receiving letters, in addition to a lifelong appreciation for beautiful stationery. Prior to moving to Austin for grad school, Perry lived in New York and San Francisco, where she served as the Online Editor at W magazine and the Online Director at Dwell magazine. Follow Perry and Nicely Noted on Twitter and on Instagram.
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