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- Talking Top Tens: Melissa Ben-IshayEver since she was a little girl, Melissa has loved two things: arts and crafts and baking. So when she was fired from her job in advertising in 2008, Melissa decided that she was going to do what she loved. Drawing on inspiration from the carefree rock ‘n roll culture of the 60s and 70s, and the idea that people should be able to taste more flavors without a post-dessert guilt trip, she engaged the help of some key people in her life and in 2009 opened the first Baked by Melissa shop in New York City’s SoHo district. Five years later, Baked by Melissa operates 12 store locations, including a shop at JFK’s JetBlue Terminal 5, and ships nationwide. Melissa develops all of Baked by Melissa’s product offerings, including Seasonal Collections, a Mini of the Month, and holiday cupcakes. Follow Baked by Melissa on Facebook, Twitter and Instagram.
- Talking Top Tens: Cassandra ParèCassandra Parè is the CEO and Founder of Favoire, a social shopping site that allows users to transform their purchases into purchases that give back to incredible causes at no mark up to the user. Prior to Favoire, she was Vice President, Digital Marketing, Content and Social with Citigroup. During her time at Citigroup she worked on several women’s platforms aimed at empowering women with career and financial education. She is passionate about building sustainable business models that can empower real change. Follow Favoire on Twitter, Instagram and Pinterest.
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