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- Talking Top Tens: Dineh MohajerDineh Mohajer created Hard Candy in 1995, while completing her fourth year as a Biochemistry student attending USC. The brand was instantly recognized and embraced by Neiman Marcus, Harvey Nichols, Sephora and countless other prestigious global retailers. In 1999, Hard Candy was sold to LVMH, the French luxury powerhouse. By early 2002, her next line was born, Goldie, a brand that was regarded as subtle sophistication with punk rock sensibility. The brand was immediately snatched up by Limited Brands for exclusive distribution in their Bath & Body Works and C.O. Bigelow stores. Several years and creative collaborations later, Dineh is bringing about the next evolution of beauty with Smith & Cult, her new ‘5-free’ nail polish line that has developed an instant cult following. Follow Smith & Cult on Facebook, Twitter & Instagram.
- Talking Top Tens: Rati Sahi LevesqueBorn and raised in San Francisco, Rati Sahi Levesque graduated from the University of California, Santa Cruz with a degree in economics. After sharpening her chops in the financial industry, Rati opened the fashion-forward Anica boutique in San Francisco’s hip Russian Hill neighborhood. Setting out to fill the void of avant-garde designers in the city, Anica acquired a significant following, especially for the store’s luxury consignment selection, which featured specialty and vintage pieces. In addition, Anica built a large online presence, with e-commerce sales comprising 50% of business. Rati combined her consignment and e-commerce success when she joined CEO Julie Wainwright and The RealReal. Now both a mother and an entrepreneur, Rati cites the creative selling process as the most fulfilling part of working at The RealReal, as well as the access to the world’s most beautiful and unique fashion. Follow Rati on Twitter.
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