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- Talking Top Tens: Ariel KayeAriel Kaye is the Founder and CEO of Parachute Home - a direct-to-consumer home essentials brand based in Venice Beach, CA. Prior to launching Parachute, Ariel spent ten years working in brand development and advertising in New York City. Long intrigued by the interplay of design and wellness, Ariel relocated from New York to her hometown of Los Angeles, intent on establishing a brand that addressed both the consumers’ need for quality bedding and sound sleep. Ariel earned a Master’s degree in Media Studies from the New School and a Bachelor of Arts degree from the Gallatin School at NYU. Find out more about Parachute Home by following them on Facebook, Instagram, Pinterest, and Twitter.
- Talking Top Tens: Melissa Ben-IshayEver since she was a little girl, Melissa has loved two things: arts and crafts and baking. So when she was fired from her job in advertising in 2008, Melissa decided that she was going to do what she loved. Drawing on inspiration from the carefree rock ‘n roll culture of the 60s and 70s, and the idea that people should be able to taste more flavors without a post-dessert guilt trip, she engaged the help of some key people in her life and in 2009 opened the first Baked by Melissa shop in New York City’s SoHo district. Five years later, Baked by Melissa operates 12 store locations, including a shop at JFK’s JetBlue Terminal 5, and ships nationwide. Melissa develops all of Baked by Melissa’s product offerings, including Seasonal Collections, a Mini of the Month, and holiday cupcakes. Follow Baked by Melissa on Facebook, Twitter and Instagram.
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