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- Talking Top Tens: Laura & Danielle KosannEveryone has to eat. That’s why there is The New Potato, a food, fashion and lifestyle destination – founded by sisters Danielle & Laura Kosann, Creative Director and Editor-in-Chief, respectively. The two used their combined experience in fashion, design and entertainment to create an online magazine that presents the world through the lens of food.Taking a voyeuristic approach, The New Potato deals with the culinary experience in a different way, by continuously blurring the lines between food, fashion, design and media. Profiling everything from the health routines of the biggest celebrities, recipes and city guides from actors, models and chefs, to dinners in the homes of your favorite tastemakers, this breakout site covers a far more extensive palate of tastes and trends. Follow The New Potato on Twitter, Instagram, and Facebook.
- Talking Top Tens: Marissa V. & Lauren S.Marissa Vosper, originally from Boulder, CO, and Lauren Schwab, raised in NYC’s Upper West Side, met in undergrad while attending the University of Pennsylvania, bonding over their mutual love of style and design. After graduation, Marissa and Lauren decided to pursue their respective careers in brand consulting and finance but quickly began to miss the very thing that connected them: fashion. Beginning with late night classes at FIT while continuing to work full-time, the two aspiring founders learned as much as they could over the course of four years before deciding to dedicate their careers and know-how to solve a common everyday problem: finding lingerie that fit well, felt comfortable, but also made women feel beautiful. In 2013, the duo founded Negative Underwear (@negativeunderwear), which subsequently launched in February 2014.
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