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- Talking Top Tens: Jennifer Bett MeyerFor over 15 years, Jennifer Bett Meyer has been a success-driven professional working in public relations and marketing for today’s most dynamic global brands. In 2013 she launched Jennifer Bett Communications to offer uniquely competitive brands a creative and multi-dimensional approach to overall consumer awareness. JBC leverages strong editorial relationships across digital, print, and broadcast media to develop meaningful and memorable narratives that create enduring brand affinity. Meyer has succeeded by uniquely employing a comprehensive package of global PR planning, guerilla marketing concepts, social media strategies, brand partnerships, and other state-of-the-art strategies to achieve her clients’ varied objectives. Follow Jennifer on Instagram and Twitter.
- Talking Top Tens: Melissa Ben-IshayEver since she was a little girl, Melissa has loved two things: arts and crafts and baking. So when she was fired from her job in advertising in 2008, Melissa decided that she was going to do what she loved. Drawing on inspiration from the carefree rock ‘n roll culture of the 60s and 70s, and the idea that people should be able to taste more flavors without a post-dessert guilt trip, she engaged the help of some key people in her life and in 2009 opened the first Baked by Melissa shop in New York City’s SoHo district. Five years later, Baked by Melissa operates 12 store locations, including a shop at JFK’s JetBlue Terminal 5, and ships nationwide. Melissa develops all of Baked by Melissa’s product offerings, including Seasonal Collections, a Mini of the Month, and holiday cupcakes. Follow Baked by Melissa on Facebook, Twitter and Instagram.
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