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- Talking Top Tens: Jennifer Bett MeyerFor over 15 years, Jennifer Bett Meyer has been a success-driven professional working in public relations and marketing for today’s most dynamic global brands. In 2013 she launched Jennifer Bett Communications to offer uniquely competitive brands a creative and multi-dimensional approach to overall consumer awareness. JBC leverages strong editorial relationships across digital, print, and broadcast media to develop meaningful and memorable narratives that create enduring brand affinity. Meyer has succeeded by uniquely employing a comprehensive package of global PR planning, guerilla marketing concepts, social media strategies, brand partnerships, and other state-of-the-art strategies to achieve her clients’ varied objectives. Follow Jennifer on Instagram and Twitter.
- Talking Top Tens: Shira SuveykeShira Suveyke was appointed VP of Global Buying at THE OUTNET.COM in September 2011. She is fundamental in ensuring THE OUTNET’s brand edit remains unparalleled. Shira is responsible for cultivating vendor relationships and driving overall company revenue, maintaining THE OUTNET’s unique position as a collaborative partner and exclusive outlet stocklist for many designer brands. She manages THE OUTNET’s global buying team, provides input on merchandising and oversees the buying and production process for the THE OUTNET’s exclusive in-house brand, Iris & Ink. Prior to joining THE OUTNET, Shira was Divisional Merchandise Manager and Vice President of Womenswear at Gilt Groupe and Vice President of Merchandising and Menswear at J.Crew. She graduated from Boston University with a major in Economics and Business Management. Follow THE OUTNET on Twitter and Instagram.
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