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- Talking Top Tens: Dana VeraldiDana Veraldi is the brains behind DEERDANA, the NYC design collective behind sought after t-shirt collections featuring hand-drawn portraits of cultural tastemakers in music, film, fashion, sports, and art. With fans like Jay-Z, Oliver Theyskens, Ellen DeGeneres, and Justin Bieber, DEERDANA’s cult brand of tees has hit a larger than cult status. Follow Dana on Instagram and Twitter for more information or check out DEERDANA on Instagram and Twitter for tees you’ll want to add to your holiday wish list stat!
- Talking Top Tens: Marissa V. & Lauren S.Marissa Vosper, originally from Boulder, CO, and Lauren Schwab, raised in NYC’s Upper West Side, met in undergrad while attending the University of Pennsylvania, bonding over their mutual love of style and design. After graduation, Marissa and Lauren decided to pursue their respective careers in brand consulting and finance but quickly began to miss the very thing that connected them: fashion. Beginning with late night classes at FIT while continuing to work full-time, the two aspiring founders learned as much as they could over the course of four years before deciding to dedicate their careers and know-how to solve a common everyday problem: finding lingerie that fit well, felt comfortable, but also made women feel beautiful. In 2013, the duo founded Negative Underwear (@negativeunderwear), which subsequently launched in February 2014.
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