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- Talking Top Tens: Melissa Ben-IshayEver since she was a little girl, Melissa has loved two things: arts and crafts and baking. So when she was fired from her job in advertising in 2008, Melissa decided that she was going to do what she loved. Drawing on inspiration from the carefree rock ‘n roll culture of the 60s and 70s, and the idea that people should be able to taste more flavors without a post-dessert guilt trip, she engaged the help of some key people in her life and in 2009 opened the first Baked by Melissa shop in New York City’s SoHo district. Five years later, Baked by Melissa operates 12 store locations, including a shop at JFK’s JetBlue Terminal 5, and ships nationwide. Melissa develops all of Baked by Melissa’s product offerings, including Seasonal Collections, a Mini of the Month, and holiday cupcakes. Follow Baked by Melissa on Facebook, Twitter and Instagram.
- Talking Top Tens: Deepica MutyalaAs a little girl growing up in a South Asian community in Texas, Deepica Mutyala stood out for two reasons: her love of beauty and her obsession with the Big Apple. She has previously worked at L’Oreal and most recently at Birchbox, a role that exposed to her the latest innovations in beauty and helped her build a rolodex of top stylists, celebrity makeup artists, and brand CEOs as well as giving her exposure to doing videos for Birchbox in addition to her day job. With her product expertise and on-camera experience, she thought ‘why not create my own channel where I can share everything I’ve learned through the years?’ Deepica launched her YouTube channel in January 2015 around the premise of “beauty decoded”. Today, Deepica is based in Manhattan living out her dreams as a full time YouTube personality and on-air beauty expert. Keep up to date with Deepica and all her advice on beauty by checking out her site and following her on Instagram, Twitter and of course YouTube!
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