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- Talking Top Tens: Melissa Ben-IshayEver since she was a little girl, Melissa has loved two things: arts and crafts and baking. So when she was fired from her job in advertising in 2008, Melissa decided that she was going to do what she loved. Drawing on inspiration from the carefree rock ‘n roll culture of the 60s and 70s, and the idea that people should be able to taste more flavors without a post-dessert guilt trip, she engaged the help of some key people in her life and in 2009 opened the first Baked by Melissa shop in New York City’s SoHo district. Five years later, Baked by Melissa operates 12 store locations, including a shop at JFK’s JetBlue Terminal 5, and ships nationwide. Melissa develops all of Baked by Melissa’s product offerings, including Seasonal Collections, a Mini of the Month, and holiday cupcakes. Follow Baked by Melissa on Facebook, Twitter and Instagram.
- Talking Top Tens: Rati Sahi LevesqueBorn and raised in San Francisco, Rati Sahi Levesque graduated from the University of California, Santa Cruz with a degree in economics. After sharpening her chops in the financial industry, Rati opened the fashion-forward Anica boutique in San Francisco’s hip Russian Hill neighborhood. Setting out to fill the void of avant-garde designers in the city, Anica acquired a significant following, especially for the store’s luxury consignment selection, which featured specialty and vintage pieces. In addition, Anica built a large online presence, with e-commerce sales comprising 50% of business. Rati combined her consignment and e-commerce success when she joined CEO Julie Wainwright and The RealReal. Now both a mother and an entrepreneur, Rati cites the creative selling process as the most fulfilling part of working at The RealReal, as well as the access to the world’s most beautiful and unique fashion. Follow Rati on Twitter.
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