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- Talking Top Tens: Ariel KayeAriel Kaye is the Founder and CEO of Parachute Home - a direct-to-consumer home essentials brand based in Venice Beach, CA. Prior to launching Parachute, Ariel spent ten years working in brand development and advertising in New York City. Long intrigued by the interplay of design and wellness, Ariel relocated from New York to her hometown of Los Angeles, intent on establishing a brand that addressed both the consumers’ need for quality bedding and sound sleep. Ariel earned a Master’s degree in Media Studies from the New School and a Bachelor of Arts degree from the Gallatin School at NYU. Find out more about Parachute Home by following them on Facebook, Instagram, Pinterest, and Twitter.
- Talking Top Tens: Rachel HofstetterFor years, Rachel Hofstetter was paid to eat and drink as a food editor at places like O, the Oprah Magazine (dream!). But besides the copious amounts of chocolate and cheese, her favorite part of the job was talking with up-and-coming food entrepreneurs. Their stories led to Cooking Up a Business (Penguin), an insider guide to the world of food startups. As she wrote the book, Rachel picked up the entrepreneurial itch (it’s contagious!). When an idea she and her husband created for their own wedding turned out to be immensely popular, she left her formal food editor career to launch guesterly. Today, the guesterly software platform enables anyone to create a custom photo directory for life’s special events like weddings, reunions, and more. Follow Rachel and guesterly via Twitter.
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