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I was never that person to spend hours reading reviews or browsing through options which usually meant I either didn’t buy the product or ended up buying the wrong one.” – Lauren, Tech Entrepreneur, 26
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- Talking Top Tens: Marissa V. & Lauren S.Marissa Vosper, originally from Boulder, CO, and Lauren Schwab, raised in NYC’s Upper West Side, met in undergrad while attending the University of Pennsylvania, bonding over their mutual love of style and design. After graduation, Marissa and Lauren decided to pursue their respective careers in brand consulting and finance but quickly began to miss the very thing that connected them: fashion. Beginning with late night classes at FIT while continuing to work full-time, the two aspiring founders learned as much as they could over the course of four years before deciding to dedicate their careers and know-how to solve a common everyday problem: finding lingerie that fit well, felt comfortable, but also made women feel beautiful. In 2013, the duo founded Negative Underwear (@negativeunderwear), which subsequently launched in February 2014.
- Talking Top Tens: Tara FoleyBack in 2009, Tara was on a completely different career path (law!), working long hours, and trying to stay healthy. It occurred to her that she focused on fitness and healthy eating—but not what she put on her face and body. So she started asking questions and launched a blog focused on finding clean options. The response showed her how many of us wanted to understand what we’re putting on ourselves and where to find effective, luxurious nontoxic options. When the concept won a national retail business plan competition during her MBA program at Babson, she knew she was onto something! After years of hands-in-the-dirt learning both on a lavender farm in France and with a private label beauty company, she founded Follain in 2013 because she believed and still does that no one should have to sacrifice health for beauty. With degrees in public policy and business, Tara’s vision, passion, and activism fuel Follain’s growth, and its mission of improving the health and lives of others. You can learn more about Tara and Follain by following her @tcofoley and @shopfollain.
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