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- Talking Top Tens: Rachel HofstetterFor years, Rachel Hofstetter was paid to eat and drink as a food editor at places like O, the Oprah Magazine (dream!). But besides the copious amounts of chocolate and cheese, her favorite part of the job was talking with up-and-coming food entrepreneurs. Their stories led to Cooking Up a Business (Penguin), an insider guide to the world of food startups. As she wrote the book, Rachel picked up the entrepreneurial itch (it’s contagious!). When an idea she and her husband created for their own wedding turned out to be immensely popular, she left her formal food editor career to launch guesterly. Today, the guesterly software platform enables anyone to create a custom photo directory for life’s special events like weddings, reunions, and more. Follow Rachel and guesterly via Twitter.
- Talking Top Tens: Whitney CaseyWhitney is the founder and CEO of FINERY.com, a startup in the Fashion/Technology space. She currently works with a stellar team of brainiacs, in NYC, who make the technology that is revolutionizing the way you interact with your wardrobe. Throughout her tenured career in media, Whitney has worked as an anchor/correspondent for CNN, ABC News, and CBS in New York. She’s earned two Emmys as a talk show host and authored a bestselling book. Whitney has also worked directly with President Bill Clinton as a media specialist for the Clinton Global Initiative. She joined the tech world after working for Match.com for five years as the company’s spokesperson. Whitney graduated from The University of Virginia as an Academic All-American. She is married to another tech geek, founder and Chairman of Silicon Labs, Nav Sooch. The couple splits their time between Austin and New York. For more on Whitney check out Finery’s Instagram, Facebook, and Twitter.
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