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- Talking Top Tens: Marissa V. & Lauren S.Marissa Vosper, originally from Boulder, CO, and Lauren Schwab, raised in NYC’s Upper West Side, met in undergrad while attending the University of Pennsylvania, bonding over their mutual love of style and design. After graduation, Marissa and Lauren decided to pursue their respective careers in brand consulting and finance but quickly began to miss the very thing that connected them: fashion. Beginning with late night classes at FIT while continuing to work full-time, the two aspiring founders learned as much as they could over the course of four years before deciding to dedicate their careers and know-how to solve a common everyday problem: finding lingerie that fit well, felt comfortable, but also made women feel beautiful. In 2013, the duo founded Negative Underwear (@negativeunderwear), which subsequently launched in February 2014.
- Talking Top Tens: Dineh MohajerDineh Mohajer created Hard Candy in 1995, while completing her fourth year as a Biochemistry student attending USC. The brand was instantly recognized and embraced by Neiman Marcus, Harvey Nichols, Sephora and countless other prestigious global retailers. In 1999, Hard Candy was sold to LVMH, the French luxury powerhouse. By early 2002, her next line was born, Goldie, a brand that was regarded as subtle sophistication with punk rock sensibility. The brand was immediately snatched up by Limited Brands for exclusive distribution in their Bath & Body Works and C.O. Bigelow stores. Several years and creative collaborations later, Dineh is bringing about the next evolution of beauty with Smith & Cult, her new ‘5-free’ nail polish line that has developed an instant cult following. Follow Smith & Cult on Facebook, Twitter & Instagram.
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