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- Talking Top Tens: Alex WilliamsonAlex started with Bumble in October 2014, just before the female-led dating application launched in December of that same year. Bumble founder, Whitney Wolfe, originally hired Alex to launch Bumble in Dallas, TX. Within three weeks, Alex expanded beyond her Dallas-focused role and took over their social media. Her role quickly evolved and she is now the VP of Brand Content, overseeing all of Bumble’s content and managing the brand’s voice. This includes the daily content that goes into their Instagram account, @bumble. “In other words, I think in meme,” says Alex. You can follow Alex on her personal Instagram account at @theboohemian.
- Talking Top Tens: Amanda WallR+Co Creative director Amanda Wall has it all: brains, looks, and a total girl boss mentality. She’s responsible for the badass imagery on all your fave R+Co products, and you can even spot her modeling the ultimate cool-girl hairstyles by R+Co co-founder Howard McLaren. After another collaboration with Howard, Whitehouse was born, a studio, concept store, and salon in Los Angeles. Amanda started as the Creative Director—totally in her element. She designed the entire look and feel of the studio, working on the interior design of the space, website and branding. She has since expanded the brand and created a new branch within the company, a boutique-modeling agency, Whitehouse Models. In creating the agency, Amanda street cast all of their models with a character look in mind, rather than the typical “model” image which was definitely out of the norm for the LA fashion industry. Amanda gathered a group of punk rock girls and had Howard create “cool-girl” haircuts to define their looks and personal styles. For more on Amanda, follow her on Instagram and check out R+Co.
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