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- Talking Top Tens: Marissa V. & Lauren S.Marissa Vosper, originally from Boulder, CO, and Lauren Schwab, raised in NYC’s Upper West Side, met in undergrad while attending the University of Pennsylvania, bonding over their mutual love of style and design. After graduation, Marissa and Lauren decided to pursue their respective careers in brand consulting and finance but quickly began to miss the very thing that connected them: fashion. Beginning with late night classes at FIT while continuing to work full-time, the two aspiring founders learned as much as they could over the course of four years before deciding to dedicate their careers and know-how to solve a common everyday problem: finding lingerie that fit well, felt comfortable, but also made women feel beautiful. In 2013, the duo founded Negative Underwear (@negativeunderwear), which subsequently launched in February 2014.
- Talking Top Tens: Perry NelsonPerry Nelson is the Founder of Nicely Noted, a stationery subscription service that inspires sincerity by delivering a curated letterpress cards and stamps every month. Perry came up with the idea of Nicely Noted while walking her puppy Charlie. Nicely Noted was born out of a love of writing and receiving letters, in addition to a lifelong appreciation for beautiful stationery. Prior to moving to Austin for grad school, Perry lived in New York and San Francisco, where she served as the Online Editor at W magazine and the Online Director at Dwell magazine. Follow Perry and Nicely Noted on Twitter and on Instagram.
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