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- Talking Top Tens: Erica CeruloErica Cerulo is the Co-Founder of Of a Kind, a site that sells the pieces and tells the stories of emerging fashion designers. Prior to launching the site in 2010 with her business partner Claire Mazur, Erica worked as an editor at Details and Lucky, and she continues to be passionate about the power that editorial can have in driving consumer behavior. Follow Of a Kind on Facebook, Twitter, and Instagram, and Erica on Twitter and Instagram.
- Talking Top Tens: Rati Sahi LevesqueBorn and raised in San Francisco, Rati Sahi Levesque graduated from the University of California, Santa Cruz with a degree in economics. After sharpening her chops in the financial industry, Rati opened the fashion-forward Anica boutique in San Francisco’s hip Russian Hill neighborhood. Setting out to fill the void of avant-garde designers in the city, Anica acquired a significant following, especially for the store’s luxury consignment selection, which featured specialty and vintage pieces. In addition, Anica built a large online presence, with e-commerce sales comprising 50% of business. Rati combined her consignment and e-commerce success when she joined CEO Julie Wainwright and The RealReal. Now both a mother and an entrepreneur, Rati cites the creative selling process as the most fulfilling part of working at The RealReal, as well as the access to the world’s most beautiful and unique fashion. Follow Rati on Twitter.
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