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- Talking Top Tens: Elizabeth ScherleElizabeth was leading business partnerships at a fashion events startup when she realized there was a lost opportunity where brands weren’t collecting consumer feedback on the products sampled in event gift bags. This prompted her to co-found Influenster, a product discovery and reviews website that facilitates product trial and conversations between brands and social media savvy consumers to help companies populate the digital sphere with user generated content. Elizabeth grew up on a farm outside a 171-person town in Iowa, and currently lives in Williamsburg, Brooklyn. Check out Scherle’s LinkedIn and Instagram to find out more about her!
- Talking Top Tens: Lucy FairweatherLucy Fairweather is the owner and gift curator for Fair Ivy surprises, which provides unique monthly subscriptions for women. A graduate of UC Berkeley, she created the surprise gift company in 2008 after realizing that opening the mailbox had become a joyless occasion for many people. With a subscription to Fair Ivy, a new handmade, hand-wrapped, vegan-friendly, USA-made luxury gift is mailed out to you every month. All surprise items are created by women, for women, and inside each package you’ll find details about their inspiration and craft. Currently experiencing high demand, subscriptions are available via waitlist only. Follow Fair Ivy on Twitter and Instagram.
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