Editorial Policy
Our Commitment to Shoppers
Since 2013, Rank & Style has provided objective, evidence-based product recommendations. Our reputation rests on trust, and we maintain that trust through strict editorial standards across our entire platform. These standards ensure our content remains a reliable resource for shoppers and stays free from the influence of marketing budgets or undisclosed partnerships. This policy outlines the ethical framework that governs our work and reflects our unwavering commitment to consumer advocacy.
How We Maintain Editorial Independence
Rank & Style maintains full editorial independence. All rankings, recommendations, and reviews rely solely on merit-driven criteria. Brands cannot pay for placement or a higher ranking on any of our lists. We also do not allow marketing budgets, personal investments, or outside affiliations to influence our editorial decisions.
Our editorial process combines data-driven logic with human expertise. We use a proprietary algorithm to aggregate market evidence across our four core pillars: user reviews, bestseller status, social media buzz, and industry recognition. This data is then reviewed by our editors to ensure the final output reflects genuine quality and market demand. We ensure that our commercial activities have no impact on our editorial decisions to provide an honest, unbiased perspective that serves our readers first.
Revenue and Editorial Integrity
Rank & Style earns revenue through affiliate partnerships, sponsored content, and coupons. This income allows us to provide all of our content, rankings, and research to our readers for free.
While this revenue makes our work possible, it does not impact us editorially. Our financial streams never dictate our editorial decisions, product rankings, or recommendations. We ensure our revenue-generating activities do not influence our editorial standards, so every piece of output remains entirely objective.
When we do collaborate with brands on sponsored content, it is always clearly marked as such. We only work with partners that align with our editorial values for quality and relevance. These partnerships do not impact our proprietary algorithm or our organic editorial voice. Our standards do not change. No amount of revenue changes the criteria we use to decide what we feature on our site.
Editorial Precision and Human Oversight
Our goal is to provide an objective, data-backed perspective that simplifies the shopping process. We prioritize accuracy over hype. We ensure our recommendations remain a reliable resource by adhering to these core principles:
- Precision through evidence-based sourcing. To ensure the highest level of precision, our rankings are powered by a system that aggregates data from nearly 100 reputable retailers and editorial outlets. This proprietary process continuously monitors market evidence across four key pillars: user reviews, bestseller status, social media buzz, and industry recognition. We capture this broad data set to move beyond anecdotal trends and provide the total picture of market demand and expert consensus.
- Integrity through human oversight. While our algorithm provides a data-backed foundation, we hold ourselves to high professional standards through an editorial review. Our editors and product experts provide the final seal of approval. They vet selections to ensure they align with our standards for quality and relevance. This human oversight serves as a final check to ensure our lists are practical and that every featured product genuinely earns its place.
Accountability and Corrections
Our first duty is to our readers. We hold our work to high professional standards and are committed to transparency. If we make a mistake, we move quickly to correct the record and provide clarity. We welcome feedback from our community to help us ensure our information remains a reliable resource for shoppers. Please contact us via our contact form if you have questions or feedback.
Our Pledge To You
We are here to be a source of truth in an industry full of influence. We pledge to stay independent, unbiased, and entirely focused on helping you find the products that actually deliver on their promises. Our goal is to empower your shopping decisions with data you can trust and humans you can hold accountable.
To learn more about who we are and the values we stand for, visit our About Us page.