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- Talking Top Tens: Amanda WallFor more on Amanda, follow her on For more on Amanda, follow her on R+Co Creative director Amanda Wall has it all: brains, looks, and a total girl boss mentality. She’s responsible for the badass imagery on all your fave R+Co products, and you can even spot her modeling the ultimate cool-girl hairstyles by R+Co co-founder Howard McLaren. After another collaboration with Howard, Whitehouse was born, a studio, concept store, and salon in Los Angeles. Amanda started as the Creative Director—totally in her element. She designed the entire look and feel of the studio, working on the interior design of the space, website and branding. She has since expanded the brand and created a new branch within the company, a boutique-modeling agency, Whitehouse Models. In creating the agency, Amanda street cast all of their models with a character look in mind, rather than the typical “model” image which was definitely out of the norm for the LA fashion industry. Amanda gathered a group of punk rock girls and had Howard create “cool-girl” haircuts to define their looks and personal styles. For more on Amanda, follow her on Instagram and check out R+Co.
- Talking Top Tens: Dorie S. & Emelyn N.Dorie Golkin Smith and Emelyn Northway are the co-founders of Of Mercer, a contemporary women’s workwear brand of fashionable but office-appropriate apparel for the desk-to-dinner lifestyle. The pair started Of Mercer while attending Wharton Business School and bonding over a shared frustration of finding great work clothes in their previous jobs—Dorie in consulting and Emelyn in private equity. The two believe women shouldn’t have to sacrifice quality for price or style for an office dress code. By selling their designer-quality, NYC-made clothing directly through their website, they (and their customers) avoid those hefty retailer markups. Since its launch in 2013, Of Mercer has been featured in Forbes, Refinery29, People Stylewatch, and InStyle. Follow Of Mercer on Facebook, Twitter and Instagram.
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