The Interview — Katie Sturino, Founder of MegaBabe Beauty and The 12ish Style
Katie Sturino is a size 12(ish) New Yorker who believes great style can look chic at any size. She started the12ishstyle.com to inspire girls like her who are stuck in size purgatory—not quite "plus size", not quite "straight-sized." Her message of body acceptance is one that resonates with women of all sizes across the globe. Katie is also the founder of MegaBabe Beauty, a body-positive, direct-to-consumer beauty brand. Read our Q&A with Katie below and shop her 10 essentials, too! If you like what you see, be sure to follow The 12ish Style on Instagram and check out MegaBabe Beauty's products.
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What inspired you to start Megababe:
I could not find a product for thigh chafe that was not marketed either directly to men or athletes, so I set out to make a cute solution designed for women who are just trying to wear a skirt or dress to work!
What do you love most about your work:
I get to connect with women every day who are changing their attitudes about their bodies with the help of my Instagram and our products.
View Katie's Essentials
A secret talent we should know about:
I have incredible facial recognition skills, legit FBI level.
Where does your credit card get the most use:
Gelato Giusto in Chelsea for their Italian iced coffee (and of course their gelato!!!)
Favorite Instagram account to follow:
Walk us through your typical work day:
No day is ever the same, but I start each day by taking the pups for a walk, getting an oat milk latte, and responding to DMs.
Describe your beauty routine:
My beauty routine, just like my day, is never consistent, but I always make sure to apply my Megababe Rosy Pits Daily Deodorant!
One piece of advice you would give your 18 year-old-self:
It’s all going to work out.
Share your biggest guilty pleasure:
90 Day Fiance on TLC.
What’s the most exciting thing in your life right now:
My new fiance!