The Interview — Meredith Melling, Co-founder and Chief Brand Officer of La Ligne
After graduating from Tufts University, Meredith, a Boston native, began her career in NYC at Vogue in 1999 as an assistant in the fashion department. She quickly became Senior Market Editor and oversaw the popular Index section and the CFDA/ Vogue Fashion Fund. The latter gave her unique perspective into both the successes and challenges of emerging brands. In 2010, she was named Fashion Director at Vogue.com.
Three years later Meredith and fellow Vogue colleague, Valerie Macaulay, founded La Marque, a content and styling consultancy with clients like Tiffany, Theory, Lily Aldridge and Ashley Graham. In 2016, they partnered with Molly Howard, the former head of business development at rag & bone, to launch La Ligne, a direct to consumer fashion brand for the stripe obsessed.
Meredith balances her career in fashion with a growing family that includes three children (with a fourth due in February) and their three rescue dogs.
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What inspired you to start La Ligne:
The idea for La Ligne was born when Valerie and I were still at Vogue. The fashion calendar is exhausting. Many designers now present four collections a year (spring, pre-fall, fall and resort) and after following and reporting on the coming and going of seasonal trends, we had fashion fatigue. We thought—wouldn't it be great to create a collection that was focused on something as timeless as...stripes! When we explored the concept further we fell deeper in love with stripes for their perennial, democratic and malleable nature. But while we felt we had landed on a strong concept, Valerie and I are keenly aware of our strength and weaknesses and knew we needed to find a third partner with a strong business background. When we met Molly Howard it was like VOILA!!
What do you love most about your work:
At a company the size of La Ligne (in addition to the three co-founders we have two full-time employees), you wear a lot of hats which means each day brings something new and different. We do whatever needs to get done...and then some!
View Meredith's Essentials
Best piece of advice you've ever received:
I learned so much from working with Anna Wintour. I learned to never take "no" for an answer, which made me an excellent troubleshooter. I learned to go after what I want and not wait for it to come to me. I learned the importance of punctuality and presentation. I learned to take the meeting as you never know where it will lead you.
Your most treasured piece of clothing you own:
Your most recent beauty/fashion discovery and obsession:
Your go-to power outfit:
My go to power outfit is our pinstripe Dianna Jacket and Pant. I know, I know power pinstripes sounds like a cliche but when I put on that suit—whether it's with a blouse, t-shirt, Chanel bra or nothing but a little double stick tape - I feel on top of the world.
What apps and gadgets can’t you live without:
I'm pretty basic when it comes to apps and gadgets. I live by Instagram, Uber, Caviar, Glamsquad, Tracy Anderson (booking app), Waze, Daily Mail, Vogue Runway, Inscape (meditation) and SHOPIFY!
Share your biggest guilty pleasure:
Gummy bears at breakfast. And binge watching shows late into the night (currently Ozark).
Your favorite fragrance:
Coco by Chanel. Have been wearing it since I was a teen