Meet NEIWAI: The Undergarment Brand That’s All About You

Is that us gushing over a bra? While we never thought we'd get this excited over underwear, NEIWAI has completely redefined how we think about undergarments, thanks to impossibly soft fabrics and fits so comfy, they practically vanish under clothes. Seriously, these bras and undies are next-level.

But NEIWAI doesn’t stop there. From sculpting bodysuits to dreamy loungewear, this brand is low-key taking over our top drawers. And because we’ve tested a lot of lingerie and shapewear (mainstream, luxe, and everything in between), we’re giving you the scoop on what it’s really like to slip into NEIWAI. Expect honest takes on the fit, feel, and standout styles, plus the brand’s backstory, pricing, and a few reasons why it might just become your new obsession.

So, What Is NEIWAI Anyway?

Think of NEIWAI as the answer to every too-tight, too-scratchy, underwire-digging nightmare you’ve ever had. Known for its sleek, seamless designs and next-level comfort, the brand first made waves with its cult-favorite wireless bras, and from there, it’s been love at first layer.

With a “Made To Live In” motto, NEIWAI designs pieces that actually move with you (not against you) throughout your day. We’re talking buttery-soft fabrics, minimalist vibes, and silhouettes that look as good as they feel. Whether it’s a barely-there bra, comfy shapewear, or loungewear that works for brunch and beyond, NEIWAI nails that perfect mix of luxury and ease.

Let’s Talk Origins: What’s the Story Behind NEIWAI

NEIWAI was founded in Shanghai in 2012 by Liu Xiaolu with the mission of creating clothing that supports the body and mind. However, most people first caught wind of the brand with its big international 2020 launch. While people came for the seamless, hugs-like-a-dream bras, they stayed for the ballet-inspired fitness wear and soft pajamas.

NEIWAI's commitment to carefully sourcing materials from high-quality, eco-conscious suppliers has made it a favorite among the Rank & Style team. The brand currently works with PrimaLoft®, VITA, and True Carbon Zero by TENCEL™ to bring suitable softness and beauty to its versatile staples. We also appreciate that NEIWAI gives back by donating funds and supplies to I Support the Girls and the Pink Agenda.

What You’ll Find in Your NEIWAI Cart

NEIWAI offers so many different ways to do basics. In recent seasons, the brand has widely expanded its offerings to carry over its seamless, soft designs into more categories. 

Here's what to expect as you shop NEIWAI:

• Bras, underwear, bodysuits:
  The bread and butter of NEIWAI's whole identity, undergarments and intimates are soft and seamless. While supportive, these staples disappear under clothing like products from a brand we've never seen before.
• Loungewear, activewear, basics:
  NEIWAI's post-2020 expansion into lifestyle wear opened up a world of silky, smooth basics for both home and outside the home. Collections are great for minimalist lovers seeking neutral shades with flattering cuts and the subtlest dancewear or ballet-inspired vibes.
• Gender-inclusive and maternity options:
  NEIWAI's lineup of maternity and nursing apparel features maternity leggings moms-to-be can live in. The collection also features maternity briefs, postpartum high-waist briefs, maternity pajamas, and extended sizes of the brand's iconic and bestselling Barely Zero bras in a variety of styles. We think that there are so many gifts at NEIWAI perfect for new or expectant moms. A more recent addition is a lineup of men's underwear and lounge apparel.

The Fan Favorites

If you've ever wondered what all the hype is about, this is where it starts. These are NEIWAI's most-loved pieces, the ones that keep popping up in rave reviews, shopping carts, and our own top drawers.

Here's a look at the bestselling pieces we can’t stop talking about:

• Barely Zero Bra:
  This size-adaptive, ultra-soft bra offers invisible, reliable support for all body types. Available in a variety of strap sizes and neckline cuts, the universal feature of the Barely Zero collection is a buttery-stretch CloudFit fabric that lets you move with freedom. Size-adaptive means there's no cup size to worry about. Simply size the way you would for a sports bra.
• Barely Zero Underwear:
  Made from the same CloudFit fabric that made NEIWAI bras globally famous, these low-waist and mid-waist briefs offer moderate coverage and seamless comfort with a closely tailored fit with no digging or lines. The 100% cotton lining makes you feel so secure! Did we mention these are moisture-wicking?
• Modal Lounge Sets:
  These are the dreamiest TENCEL™ modal and cotton modal sets we've ever had the pleasure of lounging in. We love the flow of comfortably loose designs that are also tailored to avoid draping or dragging.
• Active Movement Series:
  NEIWAI pivots subtly and beautifully toward streetwear for its activewear collection. The NEIWAI ACTIVE X NYCB collab was designed in partnership with the New York City Ballet. We're every bit as obsessed as you'd think with the NEIWAI ACTIVE X NYCB Asymmetric Long Sleeve Top, NEIWAI ACTIVE X NYCB Foldover Flare Leggings, and adorable ballet shrugs that complete slinky tanks or sports bras.

What It Feels Like to Wear NEIWAI

Soft and buttery are the first words that come to mind when slipping into your first NEIWAI piece. NEIWAI's designs noticeably eliminate all of the ribbing, boning, and edges common in undergarments and activewear. Pieces are instead deliciously and flatteringly amorphous.

We give NEIWAI wardrobe-staple status for its ability to deliver "invisible" comfort and wear-anywhere softness in put-together, street-smart styles. You almost can't believe you're getting away with looking so good while feeling so comfortable and borderless. In addition, we appreciate the soft color palettes that age nicely with each season. NEIWAI has also curated gender-neutral silhouettes that bond like a cloud with your body without clinginess. Of course, we're always thrilled to find an ethically made brand like NEIWAI.

Aside from winning us over with one-in-a-million fabrics, NEIWAI's inclusive and thought-provoking campaigns draw us in. The brand's 2023 “My Body To Me” campaign for International Women's Day racked up more than 4.5 million views in just the first few days. This viral campaign came on the heels of 2020's "No Body Is Nobody” body-positivity campaign. NEIWAI's close relationship with the NYCB also has our hearts. Ballet-themed campaigns featuring Olivia Boisson, Kennedy Targosz, and Indiana Woodward showcase the theatrical movement of NEIWAI's designs.

So, How Much Are We Talking?

Here’s the plot twist we didn’t see coming: NEIWAI is surprisingly affordable. Like, box-store affordable—but with way better quality and zero fast fashion guilt. The brand’s pieces are made with durable, sustainable fabrics that feel luxe and actually hold up to real-life wear and washing (no flimsy seams or mystery fabrics here).

So, yes, you’re getting viral-level comfort and eco-conscious design, without draining your bank account. 

Here’s what you can expect, price-wise:

• Bras: $35–$55
• Underwear: $15–$25
• Loungewear Sets: $80–$120
• Dresses and Ready-to-Wear Clothing: $90+

Pro tip: Grab a matching bra and underwear set (or mix and match cuts) to get the best fit for different outfits. And don’t forget to use a NEIWAI discount code on your first order, it’s the perfect excuse to treat yourself.

If You Love NEIWAI, You’ll Probably Love These Brands, Too

NEIWAI’s signature softness and minimalist vibe are pretty hard to top—but if you already have a few favorites in your drawer, you might spot some familiar energy here. 

Whether it’s the comfort, the fit, or the aesthetic, these brands give off similar vibes we think you’ll love:

• CUUP:
  For bra shopping, NEIWAI offers a more wire-free version of CUUP's create selection of sheer, lightweight, and barely there designs. While NEIWAI shares the inclusiveness we love about CUUP, prices are about half.
• Skims:
  NEIWAI definitely takes a page from the Skims playbook for seamless, buttery-soft shapewear. We like NEIWAI for a slightly more breathable, less constricting feel for everyday wear.
• Everlane:
  NEIWAI's lounge collection matches the cool, clean-girl aesthetic you get from Everlane basics. We personally think NEIWAI's designs are more elevated and elegant.
• Parade:
  If you order underwear from Parade, you'll appreciate the way NEIWAI maintains the same body-positive sizing and spirit with an emphasis on the "basics."
• Lunya:
  While we're fans of Lunya's silky sleepwear collections, we can live with NEIWAI's sets for less than half the price.

"No Body Is Nobody" And Other Ways NEIWAI Is Changing the Conversation

As we touched on earlier, NEIWAI goes above and beyond with thought-provoking campaigns that focus on issues like body positivity, inclusiveness, and women's rights. Unlike brands that often make buyers feel like they need to conform to a specific aesthetic, NEIWAI emphasizes clothes that provide comfort and support just as you are.

When NEIWAI’s launched its groundbreaking “No Body Is Nobody” campaign, images featured real people of all ages, shapes, and identities instead of cookie-cutter models. Legendary Chinese pop star and actress Faye Wong currently serves as NEIWAI’s global brand ambassador. Since discovering NEIWAI in 2020, we look forward to the brand's creative campaigns that blend art, lifestyle, and fashion instead of pushing unrealistic fashion ideals.

Why We’re Obsessed

Imagine a lingerie and shapewear brand that believes what you wear should actually support your comfort and mental health instead of making getting dressed feel like a daily struggle. That’s exactly why NEIWAI earns the Rank & Style seal of approval. What really won us over is the brand’s comfort-first approach that never sacrifices style. The ballet-inspired designs give off a graceful, off-duty dancer energy we can’t get enough of.

The sizing is another standout. Say goodbye to confusing cup math: NEIWAI’s Barely Zero collection offers size-adaptive fits that mold to your body with invisible support and a weightless feel that’s practically unheard of.

In short, NEIWAI’s pieces are made to live in. If you’re not sure where to start, try the cloud-like Barely Zero Bra to experience the fabric magic for yourself. Then go ahead and round out your drawer with the low-rise briefs or the Cotton Barely Zero Bodysuit—you won’t regret it.