Caio Rios

Caio Rios is the Growth and Business Development lead at Rank & Style. He holds a degree in marketing and has spent the past 14 years working with media companies and high-performing websites. With a career in deals and affiliate content spanning Brazil, Mexico, and the United States, Caio has built expertise across some of the most recognized media brands in the industry. He previously worked at Savings United, supporting coupon and deals projects for outlets like the Los Angeles Times, Wired, Time Magazine, and the Washington Post. Before that, he led deals operations at Tecmundo Descontos and Cupons R7 in Brazil, and at El Universal Descuentos in Mexico. At Rank & Style, he focuses on growing traffic, boosting revenue, and expanding the site's presence beyond traditional search engines. He also leads the Deals section, where he hunts, tests, and curates the best coupons and deals so readers only see what actually works. When he's not deep in dashboards or testing SEO strategies, you'll likely find him at a concert, climbing at an indoor gym, or spending time with his family in Hamburg.