Caio Rios

Caio Rios is the Growth and Business Development lead at Rank & Style. He holds a degree in marketing and has spent the past 15 years working with media companies and high-performing websites.

With a career in deals and affiliate content spanning Brazil, Mexico, and the United States, Caio has built expertise across some of the most recognized media brands in the industry. He previously worked at Savings United, supporting coupon and deals projects for outlets like the Los Angeles Times, Wired, Time Magazine, and the Washington Post. Before that, he led deals operations at Tecmundo Descontos and Cupons R7 in Brazil, and at El Universal Descuentos in Mexico.

At Rank & Style, he focuses on growing traffic, boosting revenue, and expanding the site's presence beyond traditional search engines. He also serves as the site's Deal Expert, leading the Deals section and personally hunting, testing, and curating every coupon and offer readers see — his hands-on picks and recommendations are what stand behind each deal on the page.

When he's not deep in dashboards or testing SEO strategies, you'll find Caio at a concert or climbing at an indoor gym. A self-described musical omnivore, his playlist swings from Armin van Buuren to Sublime, Charlie Brown Jr., Natiruts, Evanescence, System of a Down, and Blink-182 — a true millennial through and through. He splits his time between work and family in Hamburg.