Close your eyes and picture that girl—you know, the one in a perfectly effortless dress that hugs in all the right places. Chances are, she’s wearing Reformation. Since launching in 2009, the Los Angeles–based brand has become a favorite among celebrities, influencers, and fashion editors alike, thanks to its slinky silhouettes, feminine details, and unmistakable cool-girl energy.
Reformation blends upscale, eco-conscious design with vintage-inspired aesthetics, making it one of the most sought-after brands for weddings, vacations, and everyday moments worth dressing up for. Whether you're eyeing the viral linen dress Taylor Swift wore or building a capsule wardrobe filled with timeless staples, we're here to help you discover Reformation’s best styles—and save while you’re at it.
<h2>What Is Reformation and What Do They Sell?</h2>
Reformation is a Los Angeles–based fashion brand known for its chic, feminine designs and commitment to sustainability. True to its name, the brand set out in 2009 to reform the fashion industry by encouraging mindful shopping and offering stylish investment pieces made to last.
Reformation primarily focuses on womenswear, blending vintage-inspired silhouettes with modern tailoring. The result? Clothing that feels timeless yet trend-forward. From flowy dresses perfect for a summer wedding to elevated basics you'll wear on repeat, the brand offers styles designed to flatter and empower—think dresses, tops, jeans, footwear, outerwear, loungewear, and accessories that work for any occasion.
With inclusive sizing, natural fabrics, and impeccable fits, Reformation designs pieces that help you look and feel your best, whether you're dressing up or keeping it casual.
<h2>The Reformation Winter Sale Is Finally Here With 30% Off</h2>
The <a href="https://www.rankandstyle.com/codes/95859210?pt=article" target="_blank">Reformation Winter Sale</a> is officially here, and it's everything we've been waiting for. Select items are 30% off—think NYE-ready party dresses, cold-weather staples like sweaters and boots, and elevated workwear essentials including totes and trousers. Basically, your holiday wardrobe is sorted.
It's worth signing up for emails or texts to stay in the loop and get a heads-up if Reformation drops steeper markdowns as the sale continues (they’ve been known to do so). Those few extra hours can make all the difference when the good stuff goes fast. Plus, new subscribers get a <a href="https://www.rankandstyle.com/codes/95806278?pt=article" target="_blank">Reformation coupon for 10%</a> off their first order, which is just the cherry on top.
<h2>The Reformation Story</h2>
Reformation has been reshaping the fashion industry since 2009. It all started when founder Yael Aflalo began selling custom-tailored vintage pieces from her Los Angeles boutique. Demand quickly outpaced supply, prompting Aflalo to rethink her approach. By 2013, she opened Reformation’s first factory to produce vintage-inspired designs using modern, sustainable methods.
From there, the brand took off. In 2014, Reformation launched its first bridal collection. Just a year later, it became 100% carbon neutral—solidifying its status as a leader in eco-conscious fashion. In 2017, it introduced Ref Jeans, made from organic and recycled cotton using water-saving techniques. Today, Reformation operates over 40 stores globally, all while staying true to its mission: making effortless style with a smaller environmental footprint.
Looking ahead, Reformation has set ambitious goals. It aims to become climate-positive by the end of 2025, meaning it will remove more carbon from the atmosphere than it emits. By 2030, the brand plans to go fully circular—designing clothes made entirely from recycled fibers and launching a large-scale recycling program to help close the loop on fashion waste.
<h2>Best-Selling Pieces and Popular Collections</h2>
Reformation keeps its collections fresh year-round, offering limited drops and seasonal staples that fashion fans wait for. In the summer, you’ll often find a dreamy linen collection—perfect for breezy days and sun-soaked vacations. Come winter, the brand leans into luxurious fabrics like velvet and satin, ideal for holiday parties and festive nights out. And for those walking down the aisle (or standing beside someone who is), Reformation’s bridal collections deliver chic, modern options for brides and bridesmaids alike.
Alongside its seasonal releases, Reformation brings back fan-favorite styles that shoppers can’t stop adding to cart.&nbsp;
Here are some of the brand’s most iconic and best-selling pieces:
<ul>
<li>The Juliette Dress: This romantic dress features a sweetheart neckline and fitted bodice with a flowy skirt. Fans love its versatility and its many colors and patterns.</li>
<li>The Sigmund Dress: This long-sleeved midi dress is a favorite during the cooler months. Its square neckline, lightly puffed sleeves, and dramatically slit skirt have made it a favorite of celebrities like Kaia Gerber.</li>
<li>The Balia Dress: This linen dress is a newer option, and shoppers can't get enough of its trendy silhouette. It features a gently scooped neckline, a low, pointed bodice, and a full skirt.</li>
<li>The Cynthia Jeans: These high-rise, straight-legged jeans are a go-to basic for Reformation shoppers. People praise their fit, quality, and neutral silhouette.</li>
<li>Reformation Cashmere: The brand has a lot of devoted followers of its cashmere sweaters. Available in cardigan and pullover styles, this material is popular due to its softness and warmth.</li>
</ul>
<h2>The Reformation Aesthetic</h2>
A Reformation piece is instantly recognizable—thanks to its clean lines, vintage-inspired silhouettes, and subtly sultry vibes. Think: body-skimming fits, romantic details, and just the right amount of drama. Drawing influence from decades past (the ‘30s through the ‘90s), Reformation blends retro glamour with modern edge to create pieces that feel timeless and trend-forward all at once.
The brand is best known for its dresses, often featuring sleek bodices, flowing skirts, and head-turning elements like deep necklines, thigh-high slits, or puffed sleeves. Accents like ruching, corset seams, and square necklines keep things visually interesting, while a mostly neutral and pastel palette—think dusty rose, emerald, ivory, and black—makes everything effortlessly wearable. You’ll also find delicate prints like micro florals and understated polka dots that enhance rather than overpower.
Reformation’s aesthetic is designed for confident, style-conscious women who want to look polished with minimal fuss. Whether you're dressing for a garden party, a casual date, or a night out, these pieces strike the perfect balance between elevated and easy. And when the moment calls for something extra—like a wedding, prom, or holiday gathering—Reformation’s signature look brings just the right amount of wow.
<h2>Collaborations, Celebrities, and Pop Culture Moments</h2>
From Olivia Rodrigo posting on Instagram in a polka dot Reformation Jessi Dress to Taylor Swift announcing her TikTok debut in her yellow Reformation Joyce Dress, social media is filled with exciting Reformation moments. We've seen the brand on everyone from Meghan Markle to Kendall Jenner, and it's common for these pieces to sell out almost as soon as they go viral.
If you love celebrity-approved fashion but can't fight thousands of fans to get the same dress Rhianna just wore, Reformation has some collaborations for you to check out.&nbsp;
Some standout collabs from the brand include:
<ul>
<li>Reformation x Kacey Musgraves</li>
<li>Reformation x Devon Lee Carlson</li>
<li>Reformation x Camille Rowe</li>
<li>Reformation x New Balance</li>
<li>Reformation x New York City Ballet</li>
</ul>
<h2>How Much Does Reformation Cost?</h2>
Reformation may be known for its dreamy dresses and fashion-forward designs, but it's also considered an investment brand. Most everyday pieces fall between $50 and $300, though prices can go higher depending on the item or fabric.&nbsp;
Here's a general breakdown of what you can expect to pay:
<ul>
<li>Dresses: $150 to $300</li>
<li>Special Occasion Dresses: $300 to $800</li>
<li>Jeans: $100 to $150</li>
<li>Tops: $50 to $350</li>
<li>Outerwear: $100 to $400</li>
<li>Shoes: $150 to $500</li>
</ul>
Reformation’s higher price points reflect its commitment to sustainable materials, ethical production practices, and long-lasting quality. While it might cost more upfront than your average fast fashion find, many shoppers say it’s worth the splurge for pieces they can wear again and again.
Want the Reformation look for less? You're in luck. The brand runs seasonal sales and promotions throughout the year, and signing up for its newsletter or loyalty program can score you early access and exclusive offers. You can even get a <a href="https://www.rankandstyle.com/codes/95806278?pt=article" target="_blank">Reformation coupon for 10% off</a> when you sign up for emails and texts.
<h2>Brands Like Reformation</h2>
Love Reformation but in the mood for something a little different?
 Here are some other fashion brands you might enjoy:
<ul>
<li>Madewell: Like Reformation, Madewell has a similar "fashion as an investment" attitude, and it also prioritizes quality materials and construction. Its aesthetic leans a little more casual and preppy, and most of its clothes aren't that form-fitting though.</li>
<li>Everlane: As is Reformation, Everlane is an eco-conscious brand that prioritizes things like recycled materials, reduced waste, and sustainable production. Just keep in mind that it mostly produces basics like t-shirts and jeans.</li>
<li>Aritzia: Aritzia designs have the same seductive, glamorous look as Reformation, and its inventory contains a similar blend of special-occasion dresses and elevated classics. The brand has some sustainable initiatives, but it's not as eco-conscious as Reformation.</li>
<li>Sezane: Sezane's designs often include bolder prints and colors than Reformation, but it has the same updated yet vintage style. It also has a similar focus on natural materials, and a lot of its garments have a sustainable and eco-friendly background.</li>
</ul>
<h2>Why We Love Reformation: Our Take</h2>
There are plenty of brands that dabble in sustainable fashion or vintage-inspired silhouettes—but few do it quite like Reformation. We keep coming back to it for one simple reason: it nails the balance between style and substance.
Reformation’s pieces are eco-conscious and effortlessly cool. Its seasonal It-dresses often set the tone for trends we see everywhere else just a few months later. But even as it stays ahead of the curve, the brand’s looks manage to feel timeless. Think: modern tailoring meets old-school charm, with silhouettes that flatter and fabrics that feel amazing on the skin.
You’ll spot Reformation products in a lot of our Rank &amp; Style lists—and for good reason. The brand’s pieces are endlessly versatile, whether you’re styling them for weddings, brunch, date nights, or just a quick coffee run. When we’re searching for a closet staple like a beautifully cut cardigan or the perfect LBD, Reformation is always top of mind.

From Bridal Fashion to Brunch Outfits—Reformation Has You Covered

Meet Reformation—The Brand With Flattering Fits and Feminine Vibes

OPI RapiDry Quick Dry Nail Polish

OPI Nail Lacquer Classic Nail Polish

If there's one nail polish brand that needs no introduction, it's OPI. You'll find it in every salon, on every beauty editor's shelf, and recommended by nail techs worldwide. The brand's ProWide brush makes application ridiculously easy—it actually fits the width of your nail, so you can get full coverage in fewer strokes. With over 200 <a href="https://www.rankandstyle.com/top-10-list/best-opi-nail-colors" target="_self">top shades</a> featuring clever names (we're looking at you, "I'm Not Really a Waitress"), OPI gives you options for literally any mood or season. The self-leveling formula means you won't get those annoying globs, and if you go with their GelColor line, you're looking at up to seven days of wear. You can grab OPI anywhere from Amazon and Target for convenience to Ulta for the full selection. It's the gold standard for a reason.

essie Gel Couture Nail Polish

Essie Pinks Nail Polish - Ballet Slippers

Essie gives OPI a serious run for its money, and honestly, choosing between them often comes down to which shade name speaks to you that day. The brand has over 1,000 colors in rotation, so you never run out of options. Ballet Slippers became famous as a royal family go-to (Kate Middleton wore this <a href="https://www.rankandstyle.com/top-10-list/best-light-pink-nail-polishes" target="_self">pink polish</a> on her wedding day), and <a href="https://www.rankandstyle.com/top-10-list/best-essie-nail-colors" target="_self">Essie shades</a> like Marshmallow and Chinchilly have that cult following for good reason. We love the Gel Couture line for anyone who wants gel-level shine and two weeks of wear but doesn't want to deal with UV lamps and acetone soaking. Essie's also gotten serious about clean beauty with their 8-free formulas. The quality works for professionals and beginners alike.

Essie

Sally Hansen Miracle Gel Nail Color Polish

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Sally Hansen Insta-Dri Nail Polish

Sally Hansen gets written off as "just drugstore" way too often, which bothers us because it consistently outperforms brands that cost three times as much. Their Miracle Gel system gives you eight days of glossy, chip-free wear without needing a UV lamp, which makes it perfect for people who want gel results but don't want to commit to the whole removal process. The brand recently rolled out a 16-free vegan line (Good.Kind.Pure), showing they're paying attention to what people actually want. Rich color payoff, quick-dry formulas, and prices that make it easy to try new shades without overthinking it. This is the brand we recommend when friends say they're "bad at nails"—it really is that beginner-friendly.

Sally Hansen

Zoya Nail Lacquer

ZOYA Nail Polish

Zoya was doing clean beauty before it was trendy, and we have major respect for that. Their 10-free formula was genuinely groundbreaking when it launched—no formaldehyde, no toluene, none of the ingredients that make you side-eye the label. What really sold us, though, is that they didn't sacrifice anything to get there. You've got 550+ beautiful shades to choose from, the colors are rich and vibrant, and pedicures done with Zoya can go three weeks without chipping (we've tested this personally). The brand proved you don't have to choose between healthy and high-performing, which is why so many other brands followed their lead.

Zoya

CND Vinylux Weekly Nail Polish, Grapefruit Sparkle

CND Vinylux Longwear Nail Polish

CND Shellac is the reason gel manicures became a thing everyone could get at their regular salon—it pioneered that whole soak-off gel category. But what people don't always know is that CND also makes Vinylux, which is designed for weekly wear at home and doesn't require a base coat (one less step is always a win). Both lines pack in nail-nourishing ingredients like keratin, jojoba oil, and Vitamin E, so you're not just covering your nails in color—you're actually treating them. Vinylux has this interesting feature where it gets more durable when exposed to natural light, which sounds like marketing speak but actually makes a difference. Whether you're a salon regular or a DIY person, CND has figured out how to deliver professional results.&nbsp;

CHANEL LE VERNIS Longwear Nail Color

CHANEL LE VERNIS Longwear Nail Colour Rouge noir

Chanel nail polish just feels special every single time you use it, even if you've bought it before. Shades like Rouge Noir and Ballerina aren't just colors—they're iconic, and Organdi (which sells out constantly) has that perfect "your nails but better" vibe. The formula includes Bioceramics and Ceramides, which sounds fancy but really means your nails are getting treated while looking incredible. High-gloss finish, colors that make you feel put-together instantly, and yes, the price tag reflects all of that. Celebrity manicurists keep Chanel in their kits, and these bottles disappear from shelves fast. We think of it as an investment in feeling glam, not just looking it. Find it at Nordstrom, Sephora, or Bloomingdale's—or go full experience at a Chanel boutique.

Chanel

WHY IT MADE THE LIST Infused with floral extracts, the Dior Vernis nail polish collection delivers highly pigmented color and a gel effect hold while protecting nails for long lasting wear. The shade Nuit 1947 is a vampy red with purple undertones perfect for achieving a moody manicure with just two coats.
ADDITIONAL THINGS TO KNOW The Dior Vernis nail polish collection make up a range of colors inspired by both timeless couture pieces and the latest creations from the House of Dior.

Dior Vernis Nail Polish In Nuit 1947

DIOR Nail Glow Polish

When you want to complete your look with designer nails to match, you reach for Dior polish. The gel effect formula gives you that high-shine, mirror-like finish without the UV lamp commitment, which is exactly what we want from a luxury polish. They've worked peony and pistachio extract into the formula, so your nails are getting actual care. The shade range pulls straight from the runway—if you follow fashion week, you'll spot the connection immediately. That signature 999 red has earned its iconic status. Yes, it's expensive, but you're paying for both the Dior experience and a formula that performs. You can find it at Nordstrom or Sephora, though we won't judge if you want the full boutique experience.

Dior 

Deborah Lippmann Gel Lab Pro Nail Color

Deborah Lippmann Gel Lab Pro Nail Polish

Deborah Lippmann built her reputation doing celebrity manicures before launching her own line, which means these polishes have serious credentials. The Gel Lab Pro system is particularly clever—it uses 10 active ingredients to mimic gel results without requiring UV light. Biotin and green tea are worked into the formula, so you're treating your nails instead of just painting them. The 320-bristle brush makes application genuinely easier. These polishes have that glossy, professional finish that beauty editors can't stop talking about. It costs more than <a href="https://www.rankandstyle.com/top-10-list/best-drugstore-nail-polishes" target="_self">drugstore picks</a>, but it's the kind of splurge that makes sense when you need your nails to look flawless for an event.

Deborah Lippmann

Gucci Vernis à Ongles Nail Polish

Gucci Vernis à Ongles Glossy Nail Polish

Gucci went the plant-based route with their nail polish, which feels very now for luxury beauty. The formula has red algae and Vitamin E working to smooth out nail ridges while you're wearing color—basically getting two benefits at once. It dries fast and doesn't streak, which isn't always guaranteed even at this price point. The color range goes from bright turquoise to deep candy apple red, all with that Gucci sense of style you'd expect. It's definitely positioned as ultra-luxury, but if fashion house beauty that actually has substance behind the packaging appeals to you, this is worth trying.

Gucci Beauty

HERMÈS Les Mains Hermès Nail Enamel

Les Mains Hermès - Nail Enamel

Hermès charges over $50 for a bottle of nail polish, which sounds absurd until you understand what you're actually getting. The bottle caps are made from the same materials used in their handbags, and the colors are inspired by their iconic scarves and leather goods. If you've ever been into any Hermès product, you already know the level of attention to detail we're talking about. The pigments are incredibly fine, which creates this smooth, creamy application that's hard to describe but immediately noticeable. There's even a subtle signature scent. The orange box makes it feel like an occasion every time you use it. This isn't really about the polish—it's about turning your nail routine into something luxurious. Nordstrom, Bloomingdale’s, and Neiman Marcus carry it, but the boutique experience is something else entirely.

Hermès

Gelish MINI Gel Nail Polish

Nail techs love Gelish, and once you understand what it offers, you'll get why. The brand has over 200 vibrant shades, but the real selling point is that 30-second LED cure time—most gel systems take way longer. You're looking at two to three weeks of wear, which makes it worth the initial investment if you're doing gel at home. They've also expanded into <a href="https://www.rankandstyle.com/top-10-list/best-dip-powder-nail-kits" target="_self">dip powder kits</a> and other systems, so there are options depending on what kind of manicure you prefer. It's professional salon standard, which means the quality is there, but it's also totally doable for DIY enthusiasts who want pro-level results. Find it at Amazon or professional beauty suppliers.

Gelish

Manucurist - Green Nail Polish

manucurist Green Flash™ LED Gel Nail Polish Set

Manucurist exploded on TikTok—we're talking 3,768% growth, which is wild. But it's not just hype; the brand genuinely innovated with their bio-sourced formula that's up to 84% plant-based. The Green Flash system is brilliant for people who want gel-like results but hate the removal process—it comes off in under a minute without acetone. You get up to 10 days of wear, it's vegan and cruelty-free, and it's made in France with pharmacy approval. The brand now has distribution in 185 Bluemercury locations, so it's becoming easier to find. This feels like the future of clean beauty gel polish, and we're here for it.

Manucurist

China Glaze EcoGlaze Nail Lacquer

China Glaze Mega Pigment Nail Lacquer, Holographics

We love China Glaze for those moments when subtle just isn't going to cut it. The pigmentation is genuinely impressive—you get full coverage in one coat with most shades, which isn't common even at higher price points. Their glitter formulas are some of the best we've tested, and the neon range actually delivers on being neon instead of just bright pastels. Nail art people constantly recommend this brand because the colors photograph well and layer nicely. One thing to know: their darker shades can stain your nails without a base coat, but that's pretty typical for highly pigmented polish. For bold color that doesn't cost a fortune, this consistently delivers.

China Glaze

Gel Polish - Mulberry

Quick Dry Polish - Sugarcoat

Olive &amp; June solved a problem we didn't even realize was holding us back—that most nail polish brushes are actually too narrow for most people's nails. Their wider brush makes such a difference, not just for how quickly you can paint your nails but for super even coverage. We also appreciate that they didn't just make a brush and call it a day; the actual polish formula has this gorgeous gloss and richness to it. The 7-free formulation is a nice bonus if you're trying to be more conscious about ingredients. What really wins us over is their whole approach to making at-home manicures less intimidating. At $9 a bottle, there's basically no risk in trying new colors.

Olive & June

butter LONDON Patent Shine 10X Nail Lacquer Polish

PURE COLOUR 21X NAIL LACQUER

<a href="https://www.rankandstyle.com/articles/butter-london-nail-rescue-review" target="_self">Butter London</a> feels very current in the best way—the color selection has that UK fashion sensibility without being overly trendy. We keep coming back to this brand because it sits right in the middle of what we want: clean ingredients (8-free) but still performs like conventional polish. The quick-dry aspect actually works, which saves so much time and stress. What we like most is that the colors feel sophisticated but not boring, and the finish is consistently good across different shades. It's priced right in that middle tier where you're getting quality without luxury markup.

Butter London

ella+mila Dream Nail Polish Collection

Nail Polish - 9th St.

We recommend Ella + Mila constantly to people who want to switch to cleaner polish but don't know where to start. The 17-free formula is the most comprehensive you'll find—they've eliminated more potential irritants and toxins than any other <a href="https://www.rankandstyle.com/top-10-list/best-non-toxic-nail-polish-brands" target="_self">clean polish brand</a> we've tested. What really matters is that you're not sacrificing anything to get those clean ingredients. The polish dries fast, doesn't chip easily, and the colors are so pretty. You can buy it at Target during a regular shopping trip, which removes that barrier of having to seek out specialty stores or pay luxury prices for clean beauty. The elephant packaging is adorable, but honestly, we'd recommend this brand even if it came in plain bottles.

Ella + Mila

ILNP Sandbar - Sandy Beige Magnetic Holographic Nail Polish

ILNP Holographic Nail Polish

ILNP has become one of our favorite brands to recommend to people who are bored with regular polish finishes or need <a href="https://www.rankandstyle.com/collections/party-nails" target="_self">party-ready nails</a>. The holographic effect is actually stunning—not just a subtle shimmer but genuine rainbow flashes that catch light from across the room. Their MEGA collection lives up to the hype, and the Ultra Chrome® polishes that shift from black to red (or other color combinations) are legitimately mesmerizing to wear. We appreciate that it's a small, woman-owned business making really innovative products. Despite how dramatic these polishes look, removal isn't harder than regular polish, which is usually where specialty finishes fall apart. The price point is reasonable for what you're getting, especially considering these are the kinds of finishes that usually cost twice as much.

ILNP 

Beetles Fast Drying & Long Lasting Nail Polish

Matching Gel Polish + Nail Polish

Beetles makes gel polish accessible in a way that didn't exist before. We've recommended their starter kits to so many people who were curious about gel but intimidated by the cost—under $30 gets you everything including the LED lamp. The quality is surprisingly good for the price point, and they've recently added HEMA-free formulas for people with sensitivities. What we really appreciate is the TikTok community around this brand; it's actually helpful instead of just being sponsored content. You'll find real troubleshooting advice and technique tips from people using the same products. Now that they're in Walmart stores, it's even easier to try <a href="https://www.rankandstyle.com/top-10-list/best-gel-nail-polishes" target="_self">gel polish</a> at home without a huge investment.

Beetles Gel Polish

Shopping for nail polish shouldn't feel like solving a puzzle, but standing in front of that endless wall of bottles at Ulta Beauty sure makes it feel that way.&nbsp;
Here's what we've learned after testing countless formulas and talking to nail techs: there's never been a better time to find good nail polish. Quality isn't locked behind a luxury price tag anymore, and you can find the best nail polish brands whether you're spending $9 at Target or treating yourself to something special at Nordstrom.&nbsp;
We dug into everything from drugstore classics to viral TikTok brands to figure out which nail polish brands actually deserve space on your vanity. Some excel at lasting power, others at color selection, and a few manage to do it all. The best part? You get to choose what matters most to you.
<h2>Here are the 18 best nail polish brands worth knowing:</h2>
<ol>
<li><a href="https://fave.co/455lKll" target="_self">OPI</a> – The Undisputed Industry Leader</li>
<li><a href="https://fave.co/4iPhv2Z" target="_self">Essie</a> – 1,000+ Shades and Counting</li>
<li><a href="https://fave.co/48PiN9A" target="_self">Sally Hansen</a> – Drugstore Champion that Lasts</li>
<li><a href="https://fave.co/4iXMPgi" target="_self">Zoya</a> – Clean Beauty Pioneer </li>
<li><a href="https://fave.co/4pFZRla" target="_self">CND</a> – The Gel category Creator</li>
<li><a href="https://bit.ly/4q6UKdn" target="_self">Chanel</a> – French Luxury at Its Finest</li>
<li><a href="https://bit.ly/3Mpccvg" target="_self">Dior</a> – Runway-Inspired Elegance</li>
<li><a href="https://bit.ly/3MCpWTi" target="_self">Deborah Lippmann</a> – Celebrity Manicurist Favorite</li>
<li><a href="https://fave.co/4prALpO" target="_self">Gucci Beauty</a> – Plant-Based Luxury</li>
<li><a href="https://fave.co/4rT5wWf" target="_self">Hermès</a> – The Ultimate Nail Polish Splurge</li>
<li><a href="https://amzn.to/3MuwXWl" target="_self">Gelish</a> – Professional Gel in 30 Seconds</li>
<li><a href="https://amzn.to/44pihxT" target="_self">Manucurist</a> – TikTok Viral Clean Beauty</li>
<li><a href="https://fave.co/48TIJRF" target="_self">China Glaze</a> – Bold Color Specialist</li>
<li><a href="https://fave.co/4rRD0Ep" target="_self">Olive &amp; June</a> – Affordable Innovator</li>
<li><a href="https://fave.co/3KWdNIn" target="_self">Butter London</a> – UK Fashion Meets Nail Care</li>
<li><a href="https://fave.co/4rN2AdX" target="_self">Ella + Mila</a> – 17-Free Formula Leader</li>
<li><a href="https://amzn.to/44jTf39" target="_self">ILNP</a> – Indie Cult Favorite</li>
<li><a href="https://amzn.to/48MZvlr" target="_self">Beetles Gel Polish</a> – Affordable DIY Gel Polish&nbsp;</li>
</ol>

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Drugstore Heroes, Luxury Icons, and Clean-Beauty Favorites—All Editor-Approved

The Best Nail Polish Brands Worth Adding to Your Vanity

<a href="https://go.linkby.com/BQJYAIMA" target="_blank"><ins>ALLSAINTS:</ins></a> Up to 50% off + new reductions. <a href="https://amzn.to/44cPdZy" target="_blank"><ins>AMAZON:</ins></a> Limited-time deals are live, up to 50% off fashion! <a href="https://www.anrdoezrs.net/click-7170081-13187162?sid=3225&url=https%3A%2F%2Fwww.ae.com%2Fus%2Fen" target="_blank"><ins>AMERICAN EAGLE:</ins></a> 40-60% off everything (including jeans and new arrivals!). <a href="https://anntaylor.pxf.io/zxjk2e" target="_blank"><ins>ANN TAYLOR</ins></a><a href="https://anntaylor.pxf.io/zxjk2e" target="_blank"><ins>:</ins></a> 40% off your purchase, 50% off sweaters and dresses + extra 70% off sale finds. <a href="https://click.linksynergy.com/deeplink?id=0cY/s3CLcRA&mid=39789&murl=https%3A%2F%2Fwww.anthropologie.com%2Fsale-all" target="_blank"><ins>ANTHROPOLOGIE:</ins></a> Extra 50% off sale items, new styles added. <a href="https://gap.igs4ds.net/PdmE6" target="_blank"><ins>ATHLETA: </ins></a>Trending gifts 30-50% off. <a href="https://gap.igs4ds.net/c/79998/383276/5554?u=https%3A%2F%2Fbananarepublic.gap.com%2F" target="_blank"><ins>BANANA REPUBLIC:</ins></a> The Gifting Event: 40% off your full-priced purchase. <a href="https://gap.dodxnr.net/jr1J5Z" target="_blank"><ins>BANANA REPUBLIC FACTORY:</ins></a> Limited time—50-70% off everything + extra 20% off. <a href="https://go.skimresources.com?id=44078X1168413&xs=1&url=https%3A%2F%2Fwww.bloomingdales.com%2F" target="_blank"><ins>BLOOMINGDALE'S:</ins></a> Friends &amp; Family take 25% off + $25 off every $150 on beauty. <a href="https://go.skimresources.com?id=44078X1168413&xs=1&url=https%3A%2F%2Fus.boden.com%2F" target="_blank"><ins>BODEN:</ins></a> 10% off new womenswear, for a limited time! <a href="https://www.pjtra.com/t/TEFNS0VFQUVFR0hHSkFFREhLRE0?url=https%3A%2F%2Fwww.everlane.com%2F" target="_blank"><ins>EVERLANE:</ins></a> The Cozy Gifts Event—40-50% best-selling styles + sale styles up to 70% off. <a href="https://click.linksynergy.com/deeplink?id=0cY/s3CLcRA&mid=44912&murl=https%3A%2F%2Ffarmrio.com%2Fcollections%2Fsale" target="_blank"><ins>FARM RIO:</ins></a> Big discounts on all sale items. <a href="https://click.linksynergy.com/deeplink?id=0cY/s3CLcRA&mid=43177&murl=https%3A%2F%2Fwww.freepeople.com%2Fwhats-new%2F%3Ffeature-product-ids%3DFP-100632421-000%2CFP-76194331-000%2CFP-103179669-000%26utm_source%3Dmarketing%26utm_medium%3Demail%26utm_campaign%3DFP-US_251114_promo_24_hour_sale_1%26utm_content%3Dhero%26utm_term%3D251114_promo_24_hour_sale_1%26utm_id%3D204121%26dtmc_drop_id%3D251114_promo_24_hour_sale_1%26sfmc_id%3D62610093%26dtm_em%3D9ddbdb966babbe02a4f50d553c28c3b92e954d7c422496fdb52b0a7cae73840c%26sfsc%3D0033g00000nQICbAAO" target="_blank"><ins>FREE PEOPLE:</ins></a> New-to-sale items added. <a href="https://gap.igs4ds.net/5044b" target="_blank"><ins>GAP</ins></a><a href="https://gap.igs4ds.net/5044b" target="_blank"><ins>:</ins></a> The Big Gift Event—50% off your purchase including sale items! <a href="https://gap.dodxnr.net/Zn1VX" target="_blank"><ins>GAP FACTORY:</ins></a> Spend your Gap Cash + up to 75% off everything. <a href="https://www.kqzyfj.com/click-7170081-17041874?sid=3225-xid-fr1750341063045djc&url=https%3A%2F%2Fwww.havenwellwithin.com%2Fhomepage%3F" target="_blank"><ins>HAVEN WELL WITHIN:</ins></a> 50% off your purchase, 30% off home and beauty brands we love. <a href="https://www.dpbolvw.net/click-7170081-15734817" target="_blank"><ins>J.CREW:</ins></a> 50% off styles perfect for gifting + extra 50% off sale items. <a href="https://bit.ly/3tkHRyt" target="_blank"><ins>J.CREW FACTORY</ins></a><a href="https://bit.ly/3tkHRyt" target="_blank"><ins>:</ins></a><ins> </ins> 50-60% off holiday picks + clearance items 60% off. <a href="https://click.linksynergy.com/deeplink?id=0cY/s3CLcRA&mid=45100&murl=https%3A%2F%2Fwww.kutfromthekloth.com%2F" target="_blank"><ins>KUT FROM THE KLOTH:</ins></a> $69 doorbuster deals. <a href="https://go.skimresources.com?id=44078X1168413&xs=1&url=https%3A%2F%2Fwww.loft.com%2F" target="_blank"><ins>LOFT</ins></a><a href="https://go.skimresources.com?id=44078X1168413&xs=1&url=https%3A%2F%2Fwww.loft.com%2F" target="_blank"><ins>:</ins></a> 55% off everything, all cashmere sweaters only $99! <a href="https://www.awin1.com/cread.php?awinmid=30347&awinaffid=818375&ued=https%3A%2F%2Fshop.lululemon.com%2Fc%2Fwe-made-too-much%2Fn18mhd" target="_blank"><ins>LULULEMON:</ins> </a>We made too much, new styles added. <a href="https://bit.ly/4hMFsao" target="_blank"><ins>MACY'S:</ins></a> Friends &amp; Family event 30% off. <a href="https://www.kqzyfj.com/click-7170081-14519783?url=https%3A%2F%2Fwww.madewell.com%2Fwomens%2Fsale%2F" target="_blank"><ins>MADEWELL:</ins></a> Extra 40% off sale. <a href="https://fave.co/48kqxjL" target="_blank"><ins>MANGO:</ins></a> Holiday event 30% off everything. <a href="https://bit.ly/3mbnQZU" target="_blank"><ins>NEIMAN MARCUS:</ins></a> The Designer Sale—up to 60% off! <a href="https://nordstrom.sjv.io/LXMYm0" target="_blank"><ins>NORDSTROM:</ins></a> Up to 33% off select styles, designer clearance up to 60% off. <a href="https://nordstromrack.sjv.io/0ZVvZM" target="_blank"><ins>NORDSTROM RACK:</ins></a> Extra 10% off select watches and jewelry. <a href="https://gap.igs4ds.net/b10xm" target="_blank"><ins>OLD NAVY</ins></a><a href="https://gap.igs4ds.net/b10xm" target="_blank"><ins>:</ins></a> Activewear on sale starting at $10 + extra 10% off when you spend $100. <a href="https://fave.co/4i8qax2" target="_blank"><ins>OUTDOOR VOICES:</ins></a> Sale-on-sale—extra 25% off sale styles. <a href="https://click.linksynergy.com/deeplink?id=0cY/s3CLcRA&mid=13816&murl=https%3A%2F%2Fwww.saksfifthavenue.com%2F" target="_blank"><ins>SAKS FIFTH AVENUE: </ins></a>Designer Sale—up to 60% off + get up to $500 off your purchase. <a href="https://click.linksynergy.com/deeplink?id=0cY/s3CLcRA&mid=42352&murl=https%3A%2F%2Fwww.shopbop.com%2F" target="_blank"><ins>SHOPBOP:</ins></a> Extra 30% off sale finds. <a href="https://www.tkqlhce.com/click-7170081-15318233?sid=3225-xid-fr1751497105489agb&url=https%3A%2F%2Fwww.talbots.com%2F" target="_blank"><ins>TALBOTS:</ins></a> 50% off your purchase + new deals starting at $19.50. <a href="https://goto.target.com/c/256585/81938/2092?subId1=--RAS&sharedId=bh.rankstyle28176&u=https%3A%2F%2Fwww.target.com%2F" target="_blank"><ins>TARGET:</ins></a> 40% off women's outerwear, up to 50% off Crocs. <a href="https://click.linksynergy.com/deeplink?id=0cY/s3CLcRA&mid=45581&murl=https%3A%2F%2Ftnuck.com%2Fcollections%2Fladies-sale" target="_blank"><ins>TUCKERNUCK:</ins></a> Ladies Sale—steep discounts on women's styles. <a href="https://click.linksynergy.com/deeplink?id=0cY/s3CLcRA&mid=43354&murl=https%3A%2F%2Fwww.vionicshoes.com%2F&LSNSUBSITE=LSNSUBSITE" target="_blank"><ins>VIONIC SHOES:</ins></a> Holiday sale, 30% off select items.

THE BEST WOMEN'S FASHION SALES

<a href="https://amzn.to/48jz4U2" target="_blank"><ins>AMAZON:</ins></a> Holiday deals are live! Shop beauty deals now—up to 50% off. <a href="https://click.linksynergy.com/deeplink?id=0cY/s3CLcRA&mid=43420&murl=https%3A%2F%2Fbluemercury.com%2F&u1=xid:fr1750341063045fid" target="_blank"><ins>BLUEMERCURY</ins></a><a href="https://click.linksynergy.com/deeplink?id=0cY/s3CLcRA&mid=43420&murl=https%3A%2F%2Fbluemercury.com%2F&u1=xid:fr1750341063045fid" target="_blank"><ins>:</ins></a> 20% off almost all purchases $200+. <a href="https://www.dpbolvw.net/click-7170081-12076705?url=https%3A%2F%2Fwww.colorescience.com%2F%3Futm_source%3Dgoogle%26utm_medium%3Dcpc%26tw_source%3Dgoogle%26tw_adid%3D731330042324%26tw_campaign%3D22187707906%26tw_kwdid%3Dkwd-433338493%26gad_source%3D1%26gad_campaignid%3D22187707906%26gbraid%3D0AAAAADntTNNMJekscB8sM8A9_2AZI5uj7%26gclid%3DCjwKCAiAoNbIBhB5EiwAZFbYGI4zo6_LS-cIAyw8-BWoL4lyPDQE1f9o0Xmx0_rghhLRy8N5mMNemRoC4DUQAvD_BwE" target="_blank"><ins>COLORESCIENCE:</ins> </a>Free gifts with select purchases. <a href="https://go.skimresources.com?id=44078X1168413&xs=1&url=https%3A%2F%2Fwww.dermstore.com%2Fc%2Fsale%2F" target="_blank"><ins>DERMSTORE:</ins></a> Up to 30% off select items. <a href="https://fave.co/2wfWpHT?xcust=xid:fr1750341063045ccd" target="_blank"><ins>LOOKFANTASTIC:</ins></a> Up to 25% off Selected Beauty + free gift. <a href="https://www.lovelyskin.com/" target="_blank"><ins>LOVELYSKIN:</ins></a> 22% off most brands + gifts with purchase. <a href="https://ulta.ztk5.net/dOVn63?subId3=xid:fr1750341063045ahe" target="_blank"><ins>ULTA:</ins></a> Up to 50% off Big Holiday Beauty Sale. <a href="https://click.linksynergy.com/deeplink?id=0cY/s3CLcRA&mid=2417&murl=https%3A%2F%2Fwww.sephora.com%2F&u1=xid:fr1750341063045dai" target="_blank"><ins>SEPHORA</ins></a><a href="https://bit.ly/3VfIxGv" target="_blank"><ins>:</ins></a> 20% off your purchase + 30% off Sephora Collection. <a href="https://go.linkby.com/NOGSMLCZ" target="_blank"><ins>SHEGLAM: </ins></a>20% off any 3 products with code, 30% off SHEGLAM Icons Collections.

THE BEST HEALTH AND BEAUTY SALES

<a href="https://go.skimresources.com?id=44078X1168413&xs=1&url=http%3A%2F%2Fallmodern.com" target="_blank"><ins>ALL MODERN:</ins></a> Friends &amp; Family Sale—up to 60% off. <a href="https://click.linksynergy.com/deeplink?id=0cY/s3CLcRA&mid=39789&murl=https%3A%2F%2Fwww.anthropologie.com%2F" target="_blank"><ins>ANTHROPOLOGIE:</ins></a> Up to 40% off select items + extra 50% off sale. <a href="https://amzn.to/3JSYvnu" target="_blank"><ins>AMAZON:</ins></a> Holiday Deals are live! Shop home deals now—up to 50% off. <a href="https://fave.co/49wlnU8" target="_blank"><ins>BED BATH &amp; BEYOND:</ins> </a> Up to 70% off rugs and sale finds. <a href="https://fave.co/48pIw9D" target="_blank"><ins>BIRCH LANE: </ins></a>New markdowns on best-selling goods. <a href="https://brooklinen.pxf.io/bOVKqM" target="_blank"><ins>BROOKLINEN:</ins></a> Up to 20% off sheets and duvets, 40% off bundles. <a href="https://click.linksynergy.com/deeplink?id=0cY/s3CLcRA&mid=36310&murl=https%3A%2F%2Fwww.dyson.com%2Fen%3F_gl%3D1%2A8goa6h%2A_up%2AMQ..%26gclid%3DCjwKCAiAoNbIBhB5EiwAZFbYGHn5dvxvNvLxGGGvqYGgXG07F9pQS4PVV0KCa2JnJkTDWNAp0lIh4xoCnw8QAvD_BwE%26gclsrc%3Daw.ds%26gbraid%3D0AAAAAob0X4YJrIrHM6MZE3UnrH8edPxPk" target="_blank"><ins>DYSON:</ins></a> Save up to $650 on selected Dyson technology. <a href="https://homedepot.sjv.io/QjEzMo" target="_blank"><ins>THE HOME DEPOT:</ins></a> 40% off select appliances, up to 25% off select bath items. <a href="https://the-company-store.7eer.net/K0D6Ja" target="_blank"><ins>THE COMPANY STORE: </ins></a>30% off comforters and more + 25% off everything else. <a href="https://bit.ly/3aPsNkh" target="_blank"><ins>POTTERY BARN:</ins> </a>The Holiday Sale—up to 60% off. <a href="https://go.skimresources.com?id=44078X1168413&xs=1&url=https%3A%2F%2Fwww.sundays-company.com%2F" target="_blank"><ins>SUNDAYS:</ins></a> New special prices on select best-selling items. <a href="https://go.skimresources.com/?id=44078X1168413&xs=1&url=https%3A%2F%2Fwww.surlatable.com%2Fhome" target="_blank"><ins>SUR LA TABLE:</ins> </a>Up to 70% off. <a href="https://goto.target.com/c/256585/81938/2092?subId1=--RAS&sharedId=bh.rankstyle28176&u=https%3A%2F%2Fwww.target.com%2F" target="_blank"><ins>TARGET:</ins></a> New sale items added. <a href="https://fave.co/4objcZB" target="_blank"><ins>THE CONTAINER STORE:</ins> </a> 30% off everything.

THE BEST HOME SALES

<a href="https://bit.ly/3SEpNPW" target="_blank"><ins>ABERCROMBIE &amp; FITCH:</ins></a> Up to 40% off almost everything. <a href="https://amzn.to/44cPdZy" target="_blank"><ins>AMAZON: </ins></a>Holiday deals are live! Shop kids deals now—up to 45% off. <a href="https://go.skimresources.com/?id=44078X1168413&xs=1&url=https%3A%2F%2Fus.boden.com%2F" target="_blank"><ins>BODEN:</ins></a> 20% off new mini styles, for a limited time! <a href="https://go.skimresources.com/?id=44078X1168413&xs=1&url=https%3A%2F%2Fwww.carters.com%2F" target="_blank"><ins>CARTER'S:</ins></a> Up to 70% off (includes clearance!). <a href="https://gap.igs4ds.net/5044b" target="_blank"><ins>GAP:</ins></a> 50% off your purchase including sale. <a href="https://gap.dodxnr.net/Zn1VX" target="_blank"><ins>GAP FACTORY:</ins></a> 50-60% off everything. <a href="https://bit.ly/45DcwLG" target="_blank"><ins>HANNA ANDERSSON:</ins></a> Up to 50% most styles. <a href="https://imp.i350665.net/6yXGPE?subId3=xid:fr1751570578506fha" target="_blank"><ins>JANIE AND JACK:</ins></a> Take 20% off sitewide. <a href="https://bit.ly/2Ksur2I" target="_blank"><ins>LANDS' END:</ins></a> 50% off your order + new sale items added. <a href="https://go.skimresources.com/?id=44078X1168413&xs=1&url=https%3A%2F%2Fwww.maisonette.com%2F%3F&xcust=xid:fr1751570578506die" target="_blank"><ins>MAISONETTE:</ins></a> Up to 70% off sale. <a href="https://gap.igs4ds.net/b10xm?subId3=xid:fr1751570578506gjd" target="_blank"><ins>OLD NAVY: </ins></a>Activewear on sale starting at $10! <a href="https://go.skimresources.com/?id=44078X1168413&xs=1&url=https%3A%2F%2Fwww.childrensplace.com%2Fus%2Fhome&xcust=xid:fr1751570578506fdj" target="_blank"><ins>THE CHILDREN'S PLACE: </ins></a>50% off everything + redeem your Place Bucks.

THE BEST KIDS SALES

<a href="https://go.linkby.com/BQJYAIMA" target="_blank"><ins>ALLSAINTS: </ins></a>Up to 50% off + new reductions. <a href="https://amzn.to/44cPdZy" target="_blank"><ins>AMAZON:</ins></a> Cyber Monday deals are live! Shop fashion deals now—up to 50% off. <a href="https://www.anrdoezrs.net/click-7170081-13187162?sid=3225&url=https%3A%2F%2Fwww.ae.com%2Fus%2Fen" target="_blank"><ins>AMERICAN EAGLE:</ins></a> 40-60% off everything (including jeans and new arrivals!). <a href="https://gap.igs4ds.net/c/79998/383276/5554?u=https%3A%2F%2Fbananarepublic.gap.com%2F" target="_blank"><ins>BANANA REPUBLIC:</ins></a> 40% off your full-priced purchase. <a href="https://gap.dodxnr.net/jr1J5Z" target="_blank"><ins>BANANA REPUBLIC FACTORY:</ins></a> Limited time—50-70% off everything + extra 20% off. <a href="https://go.skimresources.com/?id=44078X1168413&xs=1&url=https%3A%2F%2Fwww.bloomingdales.com%2F" target="_blank"><ins>BLOOMINGDALE'S:</ins></a> Friends &amp; Family Event—25% off + up to 50% off select designer styles. <a href="https://www.pjtra.com/t/TEFNS0VFQUVFR0hHSkFFREhLRE0?url=https%3A%2F%2Fwww.everlane.com%2F" target="_blank"><ins>EVERLANE:</ins></a> The Cozy Gifts Event—40-50% best-selling styles + sale styles up to 70% off. <a href="https://gap.igs4ds.net/5044b" target="_blank"><ins>GAP</ins></a><a href="https://gap.igs4ds.net/5044b" target="_blank"><ins>:</ins></a> The Big Gift Event—50% off your purchase including sale items! <a href="https://gap.dodxnr.net/Zn1VX" target="_blank"><ins>GAP FACTORY:</ins></a> Spend your Gap Cash + up to 75% off everything. <a href="https://www.dpbolvw.net/click-7170081-15734817" target="_blank"><ins>J.CREW:</ins> </a>50% off styles perfect for gifting + extra 50% off sale items. <a href="https://bit.ly/3tkHRyt" target="_blank"><ins>J.CREW FACTORY</ins></a><a href="https://bit.ly/3tkHRyt" target="_blank"><ins>:</ins></a> 50-60% of holiday picks + clearance items 60% off. <a href="https://www.awin1.com/cread.php?awinmid=30347&awinaffid=818375&ued=https%3A%2F%2Fshop.lululemon.com%2Fc%2Fwe-made-too-much%2Fn18mhd" target="_blank"><ins>LULULEMON: </ins></a>We made too much, new styles added. <a href="https://bit.ly/4hMFsao" target="_blank"><ins>MACY'S:</ins></a> Friends &amp; Family event 30% off. <a href="https://bit.ly/3mbnQZU" target="_blank"><ins>NEIMAN MARCUS:</ins></a> The Designer Sale—up to 60% off! <a href="https://nordstrom.sjv.io/LXMYm0" target="_blank"><ins>NORDSTROM:</ins></a> Up to 33% off select styles, designer clearance up to 60% off. <a href="https://nordstromrack.sjv.io/0ZVvZM" target="_blank"><ins>NORDSTROM RACK:</ins></a> Clearance steals and flash sales are live, extra 10% off select watches. <a href="https://gap.igs4ds.net/b10xm" target="_blank"><ins>OLD NAVY</ins></a><a href="https://gap.igs4ds.net/b10xm" target="_blank"><ins>:</ins></a> Activewear on sale starting at $10. <a href="https://click.linksynergy.com/deeplink?id=0cY/s3CLcRA&mid=13816&murl=https%3A%2F%2Fwww.saksfifthavenue.com%2F" target="_blank"><ins>SAKS FIFTH AVENUE:</ins> </a> Designer Sale—up to 60% off + get up to $500 off your purchase. <a href="https://goto.target.com/c/256585/81938/2092?subId1=--RAS&sharedId=bh.rankstyle28176&u=https%3A%2F%2Fwww.target.com%2F" target="_blank"><ins>TARGET:</ins></a> 40% off outerwear.

THE BEST MEN'S SALES

If you're anything like us, a little retail therapy is exactly what the weekend calls for. Fortunately, some of our favorite retailers just dropped can't-miss sales across fashion, beauty, home, and more—and we've rounded up the very best of them in one easy-to-shop list.
From stylish wardrobe staples to editor-approved beauty buys and must-have home upgrades, scroll on for our definitive guide to the weekend’s top deals. And don't forget to check back—this list gets a fresh update every day of the week.
<h3>FEATURED SALES</h3>
<a href="https://go.linkby.com/BQJYAIMA" target="_blank">ALLSAINTS: </a>Sale up to 50% off + new reductions. <a href="https://go.linkby.com/NKWIHTHS" target="_blank">BROOKS BROTHERS:</a> 30% off sitewide + up to 50% off men's sweaters, polos, and tees. <a href="https://go.linkby.com/ITLWIHBF" target="_blank">COLDWATER CREEK: </a>Sweater Sale—the best prices on the best sweaters of the season. <a href="https://go.linkby.com/JEMBSMUR" target="_blank">LEVI'S: </a>30% off best selling styles, 40% off select kids styles. <a href="https://go.linkby.com/NOGSMLCZ" target="_blank">SHEGLAM:</a> Flash sale—up to 30% off SHEGLAM Icons Collections+ 20% off any 3 products with code. <a href="https://go.linkby.com/BMSGJHGT" target="_blank">VINCE CAMUTO:</a> 5 Days of Deals Event—new deals every day, like 50% off suede footwear.

It’s Here: Your Weekend Guide to the Internet’s Best Holiday Sales & Deals

Sales & Deals Guide

Shopping <a href="https://www.rankandstyle.com/articles/gifts-for-women" target="_self"><ins>gifts for the women in your life</ins></a> just got easier. These gift cards and digital subscriptions cover beauty, fashion, self-care, and entertainment—all the things she actually wants. Whether it's your mom, sister, best friend, or partner, these options let her choose exactly what she loves without you having to guess (and potentially get it wrong).
<h3>Sephora Gift Card – Best Beauty Gift Card for Her</h3>
<a href="https://fave.co/4q1FBtY" target="_blank"><ins>Sephora gift cards</ins></a> are the holy grail for anyone who loves makeup, skincare, or fragrance. With access to hundreds of prestige brands like Fenty Beauty, NARS, and Rare Beauty, she can pick exactly what she's been eyeing—or try something completely new. Whether she's a minimalist with a three-step routine or a beauty enthusiast with a 12-step regimen, a Sephora card works. Digital delivery means it hits her inbox instantly, and she can use it online or in-store (at Sephora or participating Kohl's) depending on her preference. It's one of the best gift cards for women because it takes the pressure off you to know her exact foundation shade while still feeling personal and thoughtful.
Price range: $10-$500 (digital delivery available)
Recipient shopping tip: Seasonal sales and <a href="https://www.rankandstyle.com/deals/sephora-promo-code" target="_self"><ins>Sephora promotions</ins></a> are frequent, so she might be able to stretch your gift even further during events like their Spring Savings or Holiday Bonus events.
<h3>Nordstrom Gift Card – Best Fashion Gift Card for Her</h3>
A <a href="https://nordstrom.sjv.io/Z6kEzW" target="_blank"><ins>Nordstrom gift card</ins></a> speaks to quality without being overly flashy about it. From designer labels to contemporary brands, plus shoes, handbags, beauty, and home goods, Nordstrom covers a lot of ground. The best part? This card also works at Nordstrom Rack, so if she's the type who loves a good deal, she can make your gift go even further. Pick a delivery option that works with how your recipient shops, think digital card for the online-only shopper and a physical card for the woman who loves to browse the rack.&nbsp;&nbsp;
Price range: Available in denominations from $5-$2000
More to know: Nordstrom gift cards never expire and have no fees, so there's zero pressure to use it immediately. 
<h3>Target Gift Card – Best Everyday Gift Card for Her</h3>
<a href="https://bit.ly/4q4puMf" target="_blank"><ins>Target gift cards</ins></a> hit that sweet spot between practical and fun. She can use it for household essentials (boring but necessary), trendy home decor (actually exciting), or <a href="https://www.rankandstyle.com/collections/retailers-we-love-target" target="_self"><ins>Target's surprisingly good fashion</ins></a> and beauty sections (genuinely impressive). Whether she's restocking pantry staples or treating herself to a new throw pillow collection, this card works for literally everything. It's available in card form or digitally for instant delivery and works both in-store and online, giving her maximum flexibility. This is the kind of gift that says "I know you have a Target run planned this weekend anyway."
Price range: $5-$500 (digital and physical options)
More to know: Digital Target gift cards can be loaded directly into the Target app for seamless checkout.
<h3>ClassPass Gift Card – Best Fitness Gift Card for Her</h3>
For the woman who's always talking about trying that new yoga studio or finally getting into barre classes, a <a href="https://fave.co/44UCqvR" target="_blank"><ins>ClassPass gift card</ins></a> removes all the barriers. ClassPass gives her access to over 30,000 studios worldwide—yoga, pilates, boxing, cycling, dance, and even spa services and salon appointments. She can use credits to book classes near home, near work, or even while traveling, making it perfect for fitness enthusiasts who get bored with routine. The flexibility means she's not locked into one gym or one style of workout. She can try everything until she finds what sticks, or just keep mixing it up indefinitely.
Price range: $25-$300
More to know: ClassPass credits work for more than just fitness—she can also use them for massages, facials, and wellness services, making this as much a self-care gift as a workout gift.

Best Gift Cards for Women – Digital Gifts She'll Actually Love

Finding the right <a href="https://www.rankandstyle.com/articles/gifts-for-men" target="_self"><ins>gift for the guys in your life</ins></a> doesn't have to be complicated. These gift cards and subscriptions cover everything from tech and gaming to food and entertainment—practical options that won't end up forgotten in a drawer. Whether it's your dad who claims he has everything, your brother who's impossible to shop for, or your boyfriend who just shrugs when you ask what he wants, these digital gifts actually get used. (Image credit: <a href="https://www.instagram.com/baileetaylor/" target="_blank">@baileetaylor</a>)&nbsp;
<h3>Amazon Gift Card – Best Overall Gift Card for Him</h3>
There's a reason <a href="https://amzn.to/4iOtv4I" target="_blank"><ins>Amazon gift cards</ins></a> top basically every gift guide: they work for literally everyone. Whether he's into tech gadgets, power tools, books, streaming content, or just needs to restock his everyday essentials, Amazon has it. He can use it toward a Prime membership, Kindle books, Audible subscriptions, or that random thing he's been meaning to buy for three months. It's especially perfect for situations where you know he shops on Amazon but have zero idea what he actually wants.&nbsp;
Price range: $5-$2,000 (custom amounts available)
More to know: Amazon gift cards can be scheduled for delivery on a specific date, so you can time it to arrive exactly on his birthday or Father's Day.
<h3>Gaming Platform Gift Card – Best Gaming Gift Card for Him</h3>
For the gamer in your life, platform-specific gift cards solve the eternal problem of "which game does he already own?" Whether he's a <a href="https://bit.ly/3KTPYB1" target="_blank"><ins>PlayStation</ins></a> loyalist, <a href="https://bit.ly/44kvKac" target="_blank"><ins>Xbox</ins></a> devotee, or <a href="https://fave.co/490VvPo" target="_blank"><ins>Nintendo</ins></a> Switch fan, these cards let him download new releases, grab DLC for games he's obsessed with, or renew subscriptions like PlayStation Plus or Xbox Game Pass. Digital delivery means he gets instant access—no waiting for shipping, no wondering if you bought the right version. This works equally well for dads who game after the kids go to bed, teenage sons who know exactly which game they want, or friends who are deep into their gaming era.
Price range: $10-$100 (varies by platform)
More to know: These cards also work for in-game purchases, so if he plays free-to-play games like Fortnite or Apex Legends, he can use it for skins, battle passes, or other cosmetics.
<h3>Home Depot Gift Card – Best Gift Card for DIY Dads</h3>
For the guy who's always got a project going—or always talking about starting one—a <a href="https://bit.ly/4rOWgm7" target="_blank"><ins>Home Depot gift card</ins></a> is basically encouragement in digital form. Whether he needs tools, hardware, lumber, paint, or smart home devices, Home Depot has it. The card works both in-store and online, which means he can browse from the couch or make an impromptu Saturday morning run. Available in denominations from $10 all the way up to $2,000, you can contribute to a major renovation or just help him restock his garage. It's the kind of gift that supports his hobbies while also potentially making your house nicer, which is honestly a win-win.
Price range: $10-$2,000 (digital delivery available)
More to know: Home Depot gift cards never expire and can be combined, so if he gets multiple cards, he can stack them toward a bigger purchase. He can even make his gift card go further by shopping <a href="https://www.rankandstyle.com/deals/home-depot-promo-code" target="_self"><ins>Home Depot promotions</ins></a> or seasonal sales.
<h3>DoorDash Gift Card – Best Food Delivery Gift Card for Him</h3>
<a href="https://fave.co/4rK7QyZ" target="_blank"><ins>DoorDash gift cards</ins></a> are perfect for guys who view cooking as more of a "suggestion" than a requirement. With access to over 450,000 restaurants nationwide—from fast food to upscale dining—he can order whatever he's craving without even opening the fridge. The card covers delivery fees, which is the real gift here, and there's no expiration date so he can use it whenever hunger strikes. This is ideal for busy dads juggling work and family, bachelor brothers who eat takeout five nights a week, or college-age sons who definitely aren't cooking balanced meals. Digital delivery means you can send it instantly, and he can start browsing menus about three seconds later.
Price range: $25-$200
Savings tip: If he has a DashPass subscription, he'll get even more value since the card stacks with free delivery benefits on eligible orders.

Best Gift Cards for Men – Digital Gifts He'll Use

Digital gifts are perfect for the younger generation who live on their devices anyway. These options give them entertainment, creativity, and learning opportunities—all delivered instantly so they can start enjoying them right away. No wrapping required, no "is this the right size?" panic, just pure excitement delivered straight to their inbox. (Image credit: <a href="https://www.instagram.com/jameskitkasem/" target="_self">@jameskitkasem</a>) 
<h3>Roblox Gift Card – Best Gaming Gift Card for Kids</h3>
If you've got a kid between 7 and 17, chances are excellent they're already on Roblox. These <a href="https://bit.ly/3MlDyT1" target="_blank"><ins>Roblox gift cards</ins></a> convert to Robux, the in-game currency that lets them customize their avatar, access premium games, and buy items within the Roblox universe. It's one of those gifts where they know exactly what they want to do with it before you even finish giving it to them. Digital delivery means instant gratification—which for kids is basically the entire point. It's a safe option because everything happens within Roblox's platform, and it lets them make their own choices about what they want without you having to navigate the complicated world of what's cool in Roblox right now.
Price range: $10-$200 (converts to Robux)
More to know: You can also gift Roblox Premium subscriptions, which give them a monthly Robux allowance plus access to exclusive items and the ability to trade with other players.
<h3>Netflix Gift Card – Best Streaming Gift for Families</h3>
<a href="https://fave.co/4aHoitA" target="_blank"><ins>Netflix gift cards</ins></a> work for everyone from toddlers obsessed with "Bluey" to teens binge-watching the latest YA series to parents who just want to watch something after the kids go to bed. You can gift anywhere from one month to a full year of service, and it works whether they're existing subscribers (it just extends their membership) or completely new to the platform.
Price range: $15-$200. Subscription plans are typically $17.99-$24.99/month
More to know: Netflix gift cards work globally, so if you have family or friends abroad, you can still send them months of streaming entertainment.
<h3>Apple or Google Play Gift Card – Best Tech Gift Card for Teens</h3>
For the iPhone-obsessed teenager (so, most teenagers), an <a href="https://bit.ly/4rOR1CX" target="_blank"><ins>Apple gift card</ins></a> is basically currency. They can use it for apps, games, music, movies, books, iCloud storage, Apple Music subscriptions, or in-app purchases for whatever game they're currently addicted to. The beauty of this gift is its flexibility—they might use it all on one new game, spread it across several apps, or save it for when the next iPhone drops and they want accessories. Not team-iPhone? Android users get the same flexibility with a <a href="https://fave.co/3YhuQrp" target="_blank"><ins>Google Play gift card</ins></a>. Digital delivery means it hits their email instantly, and they can redeem it faster than you can say "screen time limits."
Price range: $10-$500
More to know: Apple gift cards replaced the old iTunes gift cards and now work across all Apple services—App Store, Apple Music, Apple TV+, Apple Books, iCloud, and even physical Apple products.
<h3>Audible Subscription – Best Educational Gift for Young Readers</h3>
Here's how you <a href="https://amzn.to/43CfeSw" target="_blank"><ins>gift Audible account access</ins></a> to a kid or teen without it feeling like homework: frame it as unlimited storytelling. Audible's got thousands of YA novels, middle-grade adventures, and even educational content that doesn't feel educational. It's perfect for reluctant readers who resist physical books, long car rides that need entertainment beyond "are we there yet," or bedtime routines that could use some structure. Gift subscriptions come in 3, 6, or 12-month options, and each month includes credits for new titles plus access to the Plus Catalog of free audiobooks.&nbsp;
Price range: $15/month; gift 3, 6, or 12 months

Best Digital Gifts for Kids & Teens – Screen Time They'll Love

Parents are notoriously hard to shop for because they usually buy what they need and insist they "don't want anything." These digital gifts give them experiences, convenience, and treats they deserve but might not splurge on themselves. Whether it's your own parents, in-laws, or your partner's folks, these <a href="https://www.rankandstyle.com/articles/best-unique-gift-websites" target="_self"><ins>unique gift options</ins></a> are a blend of thoughtful and practical.
<h3>Airbnb Gift Card – Best Travel Gift Card for Parents</h3>
An <a href="https://fave.co/4aaaKXu" target="_blank"><ins>Airbnb gift card</ins></a> is basically you saying "take a break, you've earned it." Whether they're empty nesters ready to explore or just need a weekend away from regular life, this card works for unique stays worldwide or local staycation experiences. The beauty of Airbnb is the variety—they can book a beachfront condo, a mountain retreat, a quirky tiny house, or even just a nice place in the next town over. Digital delivery means you can send it now, and they can start browsing destinations instantly, which is half the fun.
Price range: $25-$2,000
More to know: Airbnb gift cards don't expire and can be combined, so if multiple family members want to chip in for a bigger trip, everyone can contribute.
<h3>Goldbelly Gift Card – Best Foodie Gift for Parents</h3>
Goldbelly ships iconic dishes from famous restaurants nationwide, which means your parents can taste authentic NYC bagels, Texas BBQ, Chicago deep dish, or Boston clam chowder without leaving their kitchen. You send the <a href="https://bit.ly/44V8tvx" target="_blank"><ins>Goldbelly e-card</ins></a>, and they pick the tasty gift to be delivered to their door. It's perfect for parents who love food adventures, are always talking about that amazing meal they had on vacation, or just appreciate really good regional specialties. Everything ships frozen with reheating instructions, so they get restaurant-quality food at home. It's more special and memorable than a typical dinner out gift card, and works for hombodies, too.
Price range: $25-$500
More to know: Goldbelly also has bakery items, so if your parents have a sweet tooth, they can get famous cheesecakes, cookies, or pastries from legendary bakeries across the country.
<h3>MasterClass Subscription – Best Learning Gift for Curious Parents</h3>
The <a href="https://fave.co/47wJqAS" target="_blank"><ins>gift of MasterClass</ins></a> gives your parents access to over 200 classes taught by actual celebrities and world experts—Gordon Ramsay on cooking, Serena Williams on tennis, Neil deGrasse Tyson on science, and dozens more. Gift a full year for $120 (often on sale for 50% off), and they can explore everything from photography to writing to business strategy. It's perfect for parents approaching or enjoying retirement who are looking for new hobbies, want to finally learn that skill they've been putting off, or just love the idea of learning from the best. The production quality is excellent, classes are broken into manageable chunks, and there's something for literally every interest.
Price range: $120/year (frequently discounted)
More to know: MasterClass subscriptions can be shared with one other person in the same household, so if you're gifting it to your parents, they can both access all the classes.
<h3>Chewy Gift Card – Best Gift for Pet Parent Households</h3>
For parents whose fur babies are basically their children (or grandchildren), a <a href="https://fave.co/4rLXGO6" target="_blank"><ins>Chewy gift card</ins></a> is surprisingly thoughtful. Chewy carries everything from pet food and treats to toys, medication, and grooming supplies for dogs, cats, birds, fish, and more. With fast shipping, auto-delivery options, and customer service that rivals Nordstrom's, Chewy makes pet parenting easier. It's especially perfect for empty nesters who've redirected all their parental energy toward spoiling their pets, or for any parent who lights up when talking about their dog, cat, or rabbit.
Price range: $25-$500 (digital delivery available)
More to know: <a href="https://www.rankandstyle.com/deals/chewy-promo-code" target="_self"><ins>Chewy's frequent promotions</ins></a> mean your gift card can stretch further with the right timing.

Best Gift Cards for Parents – Digital Gifts for Mom & Dad

When you're truly stumped or shopping for someone you don't know well, these digital gifts have universal appeal. These are the gift certificate ideas that genuinely work for everyone, which is more valuable than it sounds. (Image credit: <a href="https://www.instagram.com/shopandi_/" target="_blank">@shopandi_</a>) 
<h3>Giftcards.com – Best Multi-Retailer Gift Card Option</h3>
<a href="https://fave.co/3YizdT1" target="_blank"><ins>Giftcards.com</ins></a> is the ultimate "I want you to get exactly what you want" gift. The site offers gift cards from thousands of retailers and restaurants all in one place—everything from Visa gift cards that work anywhere to specific store options to <a href="https://www.rankandstyle.com/articles/experience-gift-ideas" target="_self"><ins>experience gifts</ins></a> like Spafinder or StubHub. You can browse by category, by brand, or just let them pick. The customizable Visa gift cards are especially great because you can personalize them for birthdays, graduations, anniversaries, or holidays.&nbsp;
Price range: $5-$500 (varies by retailer)
Savings tip: Giftcards.com often has deals where you can get bonus value or discounts on certain retailers, so you might be able to <a href="https://www.rankandstyle.com/articles/cheap-gift-ideas" target="_self"><ins>stretch your gift budget</ins></a> further.
<h3>Sugarwish – Best Sweet Treat Gift for Anyone</h3>
<a href="https://fave.co/48ZZxrc" target="_blank"><ins>Sugarwish</ins></a> is digital gifting done right: you send a "wish" via text or email, the recipient chooses their favorite cookies, candies, popcorn, or snacks from the options, and it arrives at their door beautifully packaged. It's the perfect middle ground between digital convenience and physical gift satisfaction. The genius here is they get exactly the treats they love—no wasted candy they won't eat, no allergies to worry about, just pure customized happiness.
Price range: $25-$100 (digital send, physical delivery)
More to know: Sugarwish packages arrive wrapped and ready to enjoy, so there's zero effort required from the recipient—just open and start snacking.
<h3>Uber Gift Card – Best Convenience Gift for Anyone</h3>
<a href="https://fave.co/3MrKQ7D" target="_blank"><ins>Uber gift cards</ins></a> cover both rides and food delivery, which makes them uniquely flexible. They're perfect for urban dwellers who rely on rideshare, students who don't have cars, busy professionals who order lunch daily, or really anyone who values convenience. No expiration date, works nationwide, and they choose whether to spend it on transportation or meals based on what they need that day. It's especially great for coworkers, service providers like hairstylists or dog walkers, or anyone you want to thank without overthinking it.
Price range: $25-$200
More to know: Uber gift cards can be split between rides and meals however the recipient wants—there's no forced choice, just pure flexibility.
<h3>Spotify Premium Gift Card – Best Music Gift for Anyone</h3>
Music is genuinely universal, which makes a <a href="https://fave.co/48MXndu" target="_blank"><ins>Spotify Premium gift</ins></a> an incredibly safe bet for anyone. Ad-free listening, offline downloads, unlimited skips, and access to millions of songs and podcasts across every genre imaginable—it's the personal soundtrack gift that works for literally any age or taste. Digital delivery is instant, works on all devices, and whether they're into classic rock, K-pop, true crime podcasts, or meditation sounds, they'll find what they want. This is the kind of gift that improves their daily life in small but consistent ways, which adds up to real value over time.
Price range: $12/month; gift 3, 6, or 12 months
More to know: Spotify Premium also includes audiobooks now, so they get even more value beyond just music and podcasts.

Best Digital Gifts for Anyone – Universally Loved Options

If you're feeling even a little guilty about giving someone a digital gift instead of a beautifully wrapped package, we're here to officially give you permission to let that guilt go. Digital gifts aren't a cop-out—they're actually one of the smartest ways to show someone you care. Think about it: no shipping delays, no wondering if it'll arrive on time, and zero chance of buying the wrong size, color, or version of something. Your recipient gets exactly what they want, when they want it, and you get to skip the mall madness entirely.
The beauty of digital gifts is that they've come a long way from the basic gift card tucked inside a greeting card. Today's options range from streaming subscriptions that fuel their binge-watching habits to gift cards for women who love beauty and fashion, to experience-based options that create actual memories. Whether you're shopping for your sister who's impossible to please, gift cards for dad who insists he doesn't need anything, or that coworker you barely know, there's a digital option that'll make you look thoughtful without requiring a crystal ball.
<h2>How We Found the Best Gift Cards and Digital Gifts</h2>
To build this list, we turned to our <a href="https://www.rankandstyle.com/how-we-rank-products" target="_self">data-driven algorithm</a> that factors in best-seller rankings, user reviews, social media buzz, and editor expertise. We looked at which digital gifts consistently perform well across different demographics, which ones have the highest satisfaction rates, and which retailers and platforms people actually use regularly. We also prioritized options with instant or scheduled delivery, broad appeal, and a range of price points so you can find something whether you're spending $15 or $500. The result? A curated lineup of digital gifts and gift certificate ideas that we're confident will hit the mark for whoever's on your list.

Smart, Thoughtful, and Delivered Instantly—The Top Digital Gifts That Never Miss

The Best Digital Gifts & Gift Cards for Everyone on Your List This Year

DAISE Hydrating Lip Balm

zyhomes Personalized Floral Leather Travel Jewelry Box

EDSG Personalized Bookmark

Sweet & Shimmer Hand Cream & Lip Gloss Duo Frosted Coconut

Hearth & Hand Fluted Ceramic Trinket Dish

Kikkerland Design 4-in-1 Golf Nail Clipper & Bottle Opener Key Ring

A $5 budget doesn't mean you have to feel like Scrooge. Some of our favorite gifts ever have cost less than that. For the best gifts $5 and under, look for things that serve a purpose while speaking to your recipient's interests or habits. Beauty essentials like nail files and lip balm are always winners, along with office accessories like sticky notes and good pens. Little touches like keychains and candles work great in stockings or as something extra to go with a gift card. Personalization takes these from simple to special—think personalized keychains or monogrammed socks that don't break the bank.

Gifts Under $5

REDESS Winter Pompom Beanie Hat with Warm Fleece Lined

MILK-BONE 12 Days of Woofmas Countdown Calendar Beef & Peanut Butter Crunchy Adult Dog Treats

MONDAY Haircare - MOISTURE Hair + Body Gift Set

The Big One Microfiber Pillow

BAIMEI Stainless Steel Gua Sha

Dash Mini Waffle Maker

Got around $10 to spend? Perfect. This is that sweet spot where you can find fun, thoughtful stuff without racking up your credit card. We've had great luck with clever gadgets—phone accessories, kitchen tools, things people actually use. Pick a category your recipient cares about and poke around for something useful and cool. Pet toys for the animal lover, for example, show you pay attention to what they care about. Go for things they'll reach for daily so they think of you every time they use it. Our editors especially love bundling a couple themed items together from this category, like satin scrunchies plus a hair product.

Gifts Under $10

Dearfoams Claire Marled Cable Knit Chenille Clog Slipper

Silence + Noise Bow Charm Dangle Keychain

Kitsch - Hair Perfume Discovery 4 Piece Set

The Big One Oversized Supersoft Plush Throw Blanket

Harry's Truman Starter Set

Saltair Santal Bloom Serum Body Wash

Our shopping mission gets even easier once we hit a price point of around $15. This budget really opens up your opportunities and lets you get some more luxurious presents. We especially love self-care and home decor items, like premium body washes or utensil rests, because you can choose from options that look like they're from upscale boutiques. Other fantastic, affordable presents include tasteful, small home decor items like bud vases or reading lights. $15 gift ideas for her (and him) are perfect <a href="https://www.rankandstyle.com/collections/gifts-for-co-workers" target="_self"><ins>gifts for coworkers</ins></a>, teachers, neighbors—people you want to show appreciation to without going overboard.

Gifts Under $15

AEO Gold-Tone Bracelets 5-Pack

Hydro Flask Micro Hydro Mini 7 oz Water Bottle

Quince Mulberry Silk Beauty Sleep Mask

SALT & STONE Hand Cream

Hygge Games Card Game

Jack Black Two For The Road Set 

Around $20 is where affordable presents start feeling substantial. You're past little stocking stuffers now and into things that could genuinely be the main gift for a friend, family member, or Secret Santa. The nice thing about this price is you can upgrade simpler ideas. A single bracelet might be a great $15 option, but at $20 you can get a whole set of trendy stackable ones. Classy <a href="https://www.rankandstyle.com/articles/types-of-cocktail-glasses-for-drinks" target="_self"><ins>barware</ins></a>, cozy throws, things that feel luxurious—it's all fair game here. At this level, prioritize quality. Natural materials, interesting finishes, textures that feel expensive.

Gifts Under $20

Quince Mongolian Cashmere Twist Headband

House Gem Mug Warmer - 36W Coffee Mug Warmer

Project Hail Mary by Andy Weir

MLB Team Bling Mini Bead Kit

Ugg Teddi Cozy Crew Socks

Jeweled Crease-Free Hair Clips, Set of 4

As the high end of budget-friendly, $25 gives you room to really elevate your gift-giving. When you want someone to know how much you value them, this is where you shop. Designer-edition books, nicer home goods, things with a little more weight to them. We also love that this price point opens up <a href="https://www.rankandstyle.com/articles/experience-gift-ideas" target="_self"><ins>experiences you can gift</ins></a>—activity kits, subscription boxes, things that give your friend or family member an adventure that lasts way beyond the holidays.

Gifts Under $25

We love giving gifts to our friends and family, but let's be real—budgets aren't unlimited. Over the years, we've figured out a few tricks for making our money stretch further, and we want to share them with you. In this guide, our editors are breaking down their top affordable Christmas gifts across different price points. We'll help you find cheap Christmas gifts under $5, $10, $15, and $25 that'll make people feel special no matter what you spend. Whether you need quick stocking stuffers, work gift exchange ideas, or something thoughtful under $25 for someone you love, we've got you covered.

Budget-Friendly Presents That Look Anything but Cheap—Handpicked by Our Team of Product Experts

Affordable Christmas Gifts Under $25 That Look Surprisingly Expensive

Samsonite Omni PC Hardside Expandable Luggage with Spinner Wheels, Black, Carry-On 20-Inch

Freeform Medium Spinner

Samsonite has been around since 1910, which in luggage years basically makes them ancient. But here's why they're still one of the top luggage brands: they've figured out how to deliver solid quality without charging Rimowa prices. While all the trendy direct-to-consumer brands have been quietly raising their prices year after year, Samsonite's stayed pretty consistent. You can still snag a decent carry-on for $150-$200, which feels almost quaint in 2025.
The Omni 2 and Freeform lines are where we'd start. Both feature scratch-resistant shells (huge if you're tired of your black suitcase looking beat up after one trip), smooth spinner wheels, and expandable zippers that give you extra space when you inevitably overbuy souvenirs. Plus, their selection is massive. Want hot pink? They've got it. Need a 32-inch monster for moving abroad? Also got it. Samsonite doesn't do minimalist Instagram aesthetics, but they do reliable bags that won't let you down.
Best for: Literally anyone who wants dependable luggage without drama&nbsp;&nbsp;
Price range: $100-$400

Samsonite – Best Overall Luggage Brand

Travelpro MaxLite 5 Softside Spinner Luggage

Platinum® Elite Carry-On / Large Check-In Hardside Set

If you've ever noticed that flight attendants all seem to use the same luggage, it's probably Travelpro. The brand was literally started by a pilot (Bob Plath) in 1987, and he invented the whole concept of a rolling suitcase with an extendable handle. Wild that this wasn't always a thing, right?
Flight crews still use Travelpro religiously, which tells you everything about durability. The Platinum Elite line has these self-aligning magnetic wheels that somehow stay smooth even after you've dragged your bag through hundreds of airports. The Maxlite series is shockingly lightweight without feeling cheap or flimsy, which is kind of a miracle for softside luggage.
Travelpro isn't going to win any Instagram aesthetic awards—these bags look professional and understated, not trendy. But they have exterior pockets for easy access (underrated!), smart expandability, and lifetime warranties on the premium collections. When your bag is still rolling smoothly after five years of heavy use while your friend's expensive Away has a wonky wheel, you'll get it.
Best for: People who fly a lot and want luggage that lasts&nbsp;&nbsp;
Price range: $100-$700

Travelpro – Best for Frequent Travelers

Large Expandable Spinner - Plum

International 21" Carry-On Spinner - Ocean

Briggs &amp; Riley's warranty is honestly kind of insane. It's not one of those "lifetime warranties" with a million asterisks and exceptions. Their Simple As That® policy literally covers everything—including airline damage, which most brands specifically exclude—for as long as you own the bag. No receipt needed, no purchase date interrogation, just "your bag is broken, we'll fix it." You can even get it repaired anywhere in the world, which matters if you're not trying to ship your suitcase back to corporate HQ from Barcelona.
The bags themselves back up the warranty confidence. Their CX compression-expansion system is genuinely clever: expand the bag when you need more space, then compress it back down so it still fits overhead. The ballistic nylon construction can take a beating, the wheels roll smoothly, and everything feels thoughtfully designed rather than just feature-stuffed.
At $400-$900, these aren't cheap. But if you travel more than a few times a year, the math starts making sense. Buy a $200 bag every two years, or buy one Briggs &amp; Riley that lasts forever? The Baseline collection is classic and professional; the Torq line is sleeker and more modern. Both are bulletproof.
Best for: Frequent travelers ready to invest in one really good bag&nbsp;&nbsp;
Price range: $400-$900

Briggs & Riley – Best Lifetime Warranty 

Away Bigger Carry-On Luggage

Away Softside Bigger Carry-On Luggage

Away basically invented the whole "Instagram-famous luggage" category when Jen Rubio and Steph Korey launched in 2015. Suddenly everyone had the same sleek suitcase in dusty rose or navy, and honestly? The hype was mostly deserved. These bags look great, but they're also legitimately well-made.
The shells are polycarbonate, so they hold up to baggage handlers without looking destroyed after three trips. The interior compression system seriously helps you pack more efficiently (not just marketing fluff). The 100-day trial removes the usual "am I really going to like this expensive suitcase?" anxiety, and the lifetime warranty backs up their quality claims.
Their Bigger Carry-On is one of the <a href="https://www.rankandstyle.com/top-10-list/best-carry-on-luggage" target="_self"><ins>best carry on suitcase</ins></a> options if you want maximum overhead bin space while staying under airline limits. The company discontinued their ejectable battery feature (RIP, thanks to shifting airline regulations), but the bags are still excellent without it.
Prices run about $200-$700, which isn't exactly cheap but also isn't Rimowa territory. If you want something that looks good and works well without going full luxury, Away delivers.
Best for: People who care about aesthetics but also want their stuff to work properly&nbsp;&nbsp;
Price range: $200-$700

Away – Best Direct-To-Consumer Brand

Check-In Medium

Carry-On Pro

Canadian design meets Japanese engineering with Monos, and somehow it all works. The brand launched in 2018 and immediately won over the minimalist aesthetic crowd—think clean lines, vegan leather details, and a color palette that doesn't scream "airport baggage claim."
What really matters beyond looks: these polycarbonate shells are light. Like, noticeably lighter than a lot of competitors, which helps when airlines are strict about weight limits. They use Hinomoto wheels from Japan, and the difference is real when you're speed-walking to your gate. Everything just glides.
The Carry-On Pro has a front laptop pocket that'll make you wonder why more brands don't do this. No more digging through your entire bag at security. Monos offers a 100-day trial, too, so you can take a few trips before deciding if you're keeping it. Among good luggage brands in 2025, Monos strikes the best balance between design and functionality. Prices run $250-$425. Definitely not budget territory, but you're getting quality that competes with brands charging twice as much.
Best for: Design lovers who want something sleek without going full luxury&nbsp;&nbsp;
Price range: $250-$700

Monos – Best Minimalist Design

Rimowa Original Cabin

Essential Cabin

You know those grooved aluminum suitcases that look like they cost a month's rent? That's Rimowa. The German brand has been at it since 1898, and when LVMH bought them in 2017, it confirmed what everyone already knew: this is luxury luggage, full stop.
Their Original line uses aluminum construction that's built to outlast you. Heavy? Yes. Worth it if you want something that'll survive decades of travel? Also yes. The Essential line offers the same grooved aesthetic in polycarbonate, which is lighter and slightly less "I'm carrying a small fortune through the airport." Both come with lifetime warranties.
Let's talk prices. The Original Cabin starts around $1,425. The Essential Cabin runs about $950. Larger checked bags can easily hit $1,800. This isn't luggage—it's an investment piece and a flex. If you fly constantly and want something that makes a statement while lasting forever, Rimowa delivers. Just don't look at the price tag too long.
Best for: First-class travelers who view luggage as an investment piece and status symbol&nbsp;&nbsp;
Price range: $700-$1,800+

Rimowa – Best Luxury Luggage

TUMI Alpha 3 22-Inch Wheeled Dual Access Continental Carry-On Bag

Tumi Alpha 3 Short Trip Expandable 4-Wheel Packing Case

Walk through any airport business lounge and count the Tumi bags. The brand has been the go-to for business travel since 1975, mostly because their ballistic nylon is nearly impossible to destroy. We're talking military-grade fabric that laughs at baggage handlers.
Organization is where Tumi really shines. The Alpha collection has more pockets and compartments than you knew luggage could have. Laptop sleeve? Obviously. Separate shoe compartment? Got it. Random small pocket for charging cables? Somehow yes. Everything expands when you need extra space, which is clutch when you're bringing back stuff from a business trip.
They also run this tracer program where each bag has a unique number. Lose your suitcase, and whoever finds it can help return it to you. Prices range from $700 for carry-ons up to $1,500 for the full-size options. The Alpha line is classic business professional; the Continental collection skews more modern and casual. Either way, you're getting bags built for people who basically live in airports.
Best for: Business travelers and professionals who need serious organization&nbsp;&nbsp;
Price range: $700-$1,500

Tumi – Best for Business Travelers

DELSEY PARIS Air Armour 2.0 Hardside Expandable Spinner Luggage

Delsey Paris Flânerie Carry-On and Large Spinner Set

Delsey has been making luggage in France since 1946, and they've figured out how to make hardside bags that don't look generic. Their Chatelet collection is proof—vintage-inspired design with leather details and colors like champagne and chocolate instead of the usual black or navy everyone else does.
The Helium Aero line goes completely different direction. Ultra-lightweight, modern, perfect if you're trying to stay under airline weight limits without sacrificing durability. Both collections feature expandable zippers that truly give you useful extra space and double-spinner wheels that maneuver better than cheaper alternatives.
Delsey's real strength is balancing weight and build quality. These bags feel substantial without being heavy, which sounds impossible but somehow they pull it off. For travelers searching for the best travel luggage with European sophistication, Delsey delivers without the luxury price tag. Prices run $150-$400 depending on size and collection. That puts them below Away and Monos territory but noticeably more refined than standard Samsonite. Good value if you want European design sensibility without the European luxury pricing.
Best for: Travelers who appreciate European design and want lightweight bags&nbsp;&nbsp;
Price range: $120-$450

Delsey Paris – Best French Heritage Brand

Ambeur Large Luggage

Hue Large Luggage - ORCHID

If your suitcase needs to be an Instagram moment, <a href="https://www.rankandstyle.com/collections/brands-we-love-calpak" target="_self"><ins>you will love CALPAK</ins></a>. The LA-based brand has been around since 2008 but really took off when they started doing collaboration collections—think Disney characters, floral patterns, and colors that aren't variations of black and gray.
Their Hue and Ambeur collections are wildly popular, and for good reason. Bright colors, fun patterns, actual personality. But they're not just pretty faces—these bags have compression systems, expandable zippers, and TSA-approved locks like any other decent suitcase. The hardside shells hold up well, and the spinner wheels work smoothly even when you've loaded the bag to capacity.
Prices typically fall between $150-$350, which feels reasonable for what you're getting. This is leisure travel luggage through and through. Not trying to be business professional, not gunning for minimalist chic. Just fun, functional bags that make you smile when you see them on the carousel. Perfect for vacations, terrible for corporate client meetings.
Best for: Leisure travelers who want personality and aren't afraid of color&nbsp;&nbsp;
Price range: $150-$350

CALPAK – Best for Colorful Styles

Amazon Basics 30" Hardside Large Checked Luggage

Amazon Basics 30" Hardside Large Checked Luggage, Hardshell Suitcase With Wheels, Expandable For Up to 15% More Space, With Scratch-Resistant Surface, Four Multi-directional Wheels, Navy Blue

Amazon Basics 21" Hardside Carry-On Luggage, Hardshell Suitcase With Wheels, Expandable For Up to 25% More Space, With Scratch-Resistant Surface, Four Multi-directional Wheels, Orange

Look, sometimes you just need a suitcase and don't want to spend $300. Amazon Basics delivers exactly that: no-frills hardside luggage that costs $50-$120 and does the job. You get spinner wheels, TSA-approved locks, and basic expandability. Nothing fancy, nothing Instagram-worthy, just a decent suitcase.
The quality is... fine. These aren't going to last ten years of heavy travel, but they're also not supposed to. Think of them as starter luggage or backup bags. The shells scratch easily and the wheels aren't as smooth as premium brands, but for occasional travel or budget-conscious students, they work.
<a href="https://www.rankandstyle.com/collections/best-selling-luggage-to-gift-on-amazon" target="_self"><ins>Luggage through Prime</ins></a> means you can get one delivered fast, which matters when you suddenly need luggage for a trip next week. The hardside spinners come in 20-inch, 24-inch, and 28-inch sizes, plus they offer some basic color options beyond black.
Expectations matter here. Don't compare these to Away or Samsonite—they're not competing in that category. But if you travel twice a year and need good luggage brands that won't break the bank, Amazon Basics handles it.
Best for: Budget travelers, students, occasional trips, or backup bags&nbsp;&nbsp;
Price range: $50-$120, look for an <a href="https://www.rankandstyle.com/deals/amazon-promo-code" target="_self"><ins>Amazon promo</ins></a> to get the price even lower

Amazon Basics – Best Budget-Friendly Option

Expanse 4-Wheel 21.5" International Carry-On Luggage

Cargo Hauler 130L Wheeled Duffel Bag

Eagle Creek makes luggage for people who travel rough. Founded in 1975, they specialize in gear that can handle outdoor adventures, not just polished airport terminals. Their No Matter What lifetime warranty backs up that durability claim—they'll repair or replace anything, no questions asked.
The Cargo Hauler series is legendary among adventure travelers. Convertible duffels that transform between backpack mode and wheeled mode, weather-resistant materials that don't care about rain or dirt, and construction that survives getting tossed onto safari trucks or river boats. The Expanse collection offers more traditional wheeled luggage but with the same rugged build quality.
These bags also have gear loft organizational systems that are game changers for adventure packing—separate compartments for dirty clothes, shoes, and wet gear. Not the sleek minimalist design you'd take to a business meeting, but exactly what you want when you're hiking between hostels or exploring remote areas.
Prices run $200-$850 depending on size and style. Cheaper than premium business luggage, more durable than fashion-forward brands. If your trips involve more trails than terminals, Eagle Creek ranks among the best travel luggage for adventure seekers.
Best for: Adventure travelers, outdoor trips, anyone who travels to rough terrain&nbsp;&nbsp;
Price range: $200-$850

Eagle Creek – Best for Adventure Travel

Fairview Wheeled Travel Pack Carry-On 36L/21.5"

Osprey PacksTransporter 60L Wheeled Travel Duffel Bag

Osprey built their reputation making technical hiking backpacks, so when they entered the luggage category, they brought that outdoor expertise with them. The result? Convertible bags that work as backpacks when you need them and wheeled luggage when you don't.
Their Fairpoint and Farview collections are genius for certain types of travelers. Cobblestone streets in Europe? Use it as a backpack. Smooth airport floors? Deploy the wheels. The suspension systems come straight from their hiking packs, so wearing these actually feels comfortable even when fully loaded.
The All Mighty Guarantee is their version of a lifetime warranty, and like everything Osprey does, it's comprehensive. Break something, they'll fix or replace it. The bags themselves use durable materials that handle abuse well—think weather-resistant fabrics and reinforced stress points.
Running between $200-$500, these aren't cheap. But you're paying for versatility. Backpackers who occasionally need wheels, travelers hopping between cities and hiking trails, digital nomads who can't decide between a backpack and a suitcase—Osprey solves that dilemma. Traditional roller luggage? Go elsewhere. Multi-modal travel? This is your brand.
Best for: Backpackers who need wheels, adventure travelers, versatile trip styles&nbsp;&nbsp;
Price range: $200-$500

Osprey – Best Backpack-Luggage Hybrid

American Tourister Burst Max V Hardside Spinner Luggage

American Tourister Fieldbrook XLT 3-pc. Lightweight Softside Luggage Set

American Tourister is Samsonite's fun younger sibling—same parent company since 1933, but with way more personality. Where Samsonite plays it safe with professional designs, American Tourister goes for playful patterns, bright colors, and whimsical prints that even kids get excited about.
The Moonlight and Stratum collections offer solid hardside construction at family-friendly prices. We're talking $80-$200 for bags that include TSA-approved locks, spinner wheels, and enough durability to survive family vacations. The shells aren't as scratch-resistant as pricier brands, but at this price point, you're not crying when your kid drags it across a parking lot.
They make dedicated kids' luggage too, with characters and designs that make packing less of a battle. Disney collaborations, superhero themes, the works. For family travel where you need multiple bags without spending a fortune, American Tourister delivers. Just don't expect luxury features or lifetime warranties—you're getting good value, not premium quality.
Best for: Families, kids' luggage, budget-conscious leisure travel&nbsp;&nbsp;
Price range: $80-$200

American Tourister – Best for Families

July Checked Expandable

July came out of Australia in 2018 with a simple pitch: luggage that looks good and works better. Their "suitcase that follows you" marketing is a bit much, but the bags themselves are genuinely well-designed.
What really stands out: the internal organization is smarter than most competitors. Compression boards that keep everything flat, built-in garment folders, compartments that make sense. The 360° Japanese wheels are noticeably smooth, and the color palette (think sage, sand, navy) feels more sophisticated than the usual black-or-bust options.
They offer a lifetime warranty, which is solid considering prices run $225-$395. The Carry On and Checked sizes both maximize space while staying within airline limits. July has that modern direct-to-consumer vibe—clean aesthetic, thoughtful features, prices that aren't cheap but feel justified.
The bags photograph beautifully, which matters if you care about that sort of thing. But they also function well in actual use, which matters more. As one of the best luggage brands 2025 has to offer, July balances gift-worthy design with real practicality. Australia might be far from most of us, but their luggage ships worldwide and arrives ready to impress.
Best for: Modern travelers who want smart organization and clean design&nbsp;&nbsp;
Price range: $225-$395

July – Most Sophisticated Design

Here's the thing about luggage: some suitcases look incredible in photos but fall apart the second a baggage handler gets their hands on them. Others are built like tanks but cost as much as the flight itself. We've spent way too many hours researching the best luggage brands across every price point—yes, from the $50 Amazon Basics specials to the $1,500 Rimowa status symbols—to figure out which ones actually hold up. Whether you need the best carry on suitcase for frequent flights or best travel luggage for annual vacations, the right brand depends on how often you travel and what you're willing to spend.
<h2>Here are the 19 best luggage brands 2025 has to offer:</h2>
<ol>
<li>Samsonite – Best overall luggage brand</li>
<li>Travelpro – Best for flight crews and frequent travelers</li>
<li>Briggs &amp; Riley – Best lifetime warranty</li>
<li>Away – Best direct-to-consumer brand</li>
<li>Monos – Best minimalist design</li>
<li>Rimowa – Best luxury luggage</li>
<li>Tumi – Best for business travelers</li>
<li>Delsey Paris – Best French heritage brand</li>
<li>Calpak – Best for colorful styles</li>
<li>Amazon Basics – Best budget-friendly option</li>
<li>Eagle Creek – Best for adventure travel</li>
<li>Osprey – Best backpack-luggage hybrid</li>
<li>American Tourister – Best for families</li>
<li>July – Best Australian design</li>
<li>Solgaard – Best eco-innovative features</li>
<li>Béis – Best influencer-designed luggage</li>
<li>Victorinox – Best Swiss engineering</li>
<li>Ricardo – Best Canadian value</li>
<li>Arlo Skye – Best luxury carry-on</li>
</ol>

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