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The Best Black Friday Gifts To Shop This Year

Score Deals on Perfect Presents Across Beauty, Fashion, Home & Tech

Image credits: anthropologie

Black Friday isn't just a day anymore—it's basically its own gift-shopping season. And we're not complaining. More time means less stress, better finds, and actually scoring those presents people will swoon over instead of just tolerate.

Here's what makes this year different. Retailers figured out what worked last year and they're running with it. Deeper discounts, yes. But also smarter inventory and sales that actually help gift-givers instead of just clearing warehouse space. Shopping for your friend who treats skincare like a religion? Your cousin who lives in Lululemon? The person on your list who somehow has everything but really wants a Dyson? We've got you covered.

We spent weeks digging through deals at over 20 retailers—beauty specialists, fashion favorites, home goods stores, tech giants, wellness brands—to find the gifts worth your money.

All products and deals are sourced by the Rank & Style team using data and expert insights. If you shop through our links, we may earn a commission—at no extra cost to you.

October 24, 2025

Written By:Allison Wall

Product Expert:Brittany Brainard

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Beauty & Self-Care Gifts

Beauty gifts are perfect for the people in your life who use their bathroom counter like a spa. From skincare devotees to makeup collectors, these presents show you pay attention to what they love. Black Friday beauty deals make luxury accessible—think premium gift sets, cult-favorite tools, and those products they'd never splurge on themselves. Great for friends, siblings, partners, or anyone who lights up talking about serums.

Ulta Beauty

Ulta literally becomes gift-central during Black Friday. Last year, discounts hit 50% off across both drugstore and prestige brands, and people were setting phone alarms for Dyson Airwrap drops. Gift sets from Fenty Beauty, Urban Decay, and Tarte? Gone within hours. The good news is Ulta seems to have learned from that chaos.

Skincare bundles, fragrance sets, and those hair tools that make someone feel like they just left the salon should see strong showings this year. If you're already a Diamond or Platinum member, points multipliers during Black Friday week mean you're actually earning free stuff while checking names off your list. Before you start filling your cart, swing by our Ulta Beauty coupon page to stack promotional codes with sale prices.

Sephora

Sephora took a different route last year—daily deal rotations throughout Cyber Week, with select products hitting 50% off. Instead of one chaotic day, shoppers kept coming back to see what dropped next. And the gifts? Luxury skincare sets and limited-edition makeup collabs that made wrapping almost feel unnecessary.

That daily rotation approach will likely return in 2025, which means checking in regularly actually pays off. Rare Beauty, Charlotte Tilbury, Kiehl's—these brands have shown up in past sales, and their packaging is already gift-ready. Beauty Insider members typically get early access, so if you're in their loyalty program, you're ahead of the game. See what’s currently available at our Sephora deals page for member perks and active promo codes.

Nordstrom

Nordstrom doesn't play around with beauty discounts. Last year, select items dropped up to 60% off—we're talking designer fragrances and premium skincare tools that normally make you pause at checkout. Brands like Armani, YSL, and Bobbi Brown participated, which doesn't happen often outside of major sale events.

Similar luxury brand participation seems likely this year. Translation: the perfect moment to grab gifts that feel extravagant without the scary price tag. SolaWave and NuFace devices (those high-tech skincare tools your most beauty-obsessed friend actually wants), premium gift sets, and those bottles of perfume that come in packaging too pretty to throw away. Free shipping and gift wrapping? That's just Nordstrom making your life easier. Pop over to our Nordstrom deals section for current coupon codes and Nordy Club member benefits.

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Fashion & Style Gifts

Fashion gifts are great for people who care about what they wear—whether that's office professionals needing work pieces, party-goers stocking their going-out wardrobe, or anyone building their personal style. Black Friday fashion sales hit different because sitewide discounts mean no exclusions. These gifts suit friends, family members, colleagues, or that person who always looks put-together and makes you wonder how they do it.

Banana Republic

Banana Republic hits different during Black Friday if you're shopping for someone with a grown-up wardrobe. Last year's 40% off sitewide made their cashmere and leather goods actually accessible, and people noticed. We're talking sweaters that feel expensive, blazers that work for the office, scarves that elevate literally everything.

Similar sitewide promotions seem probable for 2025—maybe even stronger. Cashmere sweaters and scarves are always high-impact gifts (the kind people remember), and their leather accessories feel special without trying too hard. Extended sizing means you can actually shop for everyone on your list. Before checkout, grab extra savings at our Banana Republic coupon hub to layer codes with Black Friday pricing.

Gap

Gap is that reliable friend who shows up for everyone. Families, kids, basics that actually last—this is where you shop when your list includes multiple generations. Last year proved Gap still knows how to do Black Friday right, with solid discounts on their casual wear staples.

Family gift sets and matching loungewear look promising this year (because cute, coordinated pajamas are still a thing, and we're here for it). Kids' clothing, baby essentials, classic denim, logo fleece—the stuff people actually wear instead of letting it sit in their closet. Gap makes gifting easy when you need to cover multiple people without spending hours overthinking it. Visit our Gap deals for promo codes that work on your entire purchase.

Express

Express owns the party season. If someone on your list has holiday events coming up or just started a job that requires real clothes, this is your spot. Their Black Friday deals make it possible to gift professional style and going-out pieces without the guilt.

Holiday party wear, dressy separates that work multiple ways, statement accessories and jewelry that feel expensive—Express does this well. And their men's suiting and watches? Actually impressive for the price point. Last year's sales proved they're serious about Black Friday, and 40-50% off their holiday collections seems feasible this year. Which means you can play fairy godmother without breaking your budget. Head to our Express coupons to find stackable savings on gift purchases.

Anthropologie

Anthropologie is where you shop for the friend who has "a vibe." You know the one. Last year they did this mystery cart pricing thing (30% off plus extra 50% off sale items), and it seriously made shopping feel like a treasure hunt. Their pieces aren't mass-market, which is exactly the point.

Unique dresses that don't show up at every party, boho-chic accessories, jewelry that tells a story—Anthropologie gifts feel personal and thoughtful. They also blur the line between fashion and home goods, so you might find the perfect gift in an unexpected category. Curated holiday collections with that vintage-inspired aesthetic they do so well should make an appearance. Discover additional savings with Anthropologie promotional codes and sale alerts. 

Home & Decor Gifts

For people who take their living space seriously—the ones with good bedding, luxe appliances, and interiors that feel intentional— home and decor gifts are a perfect fit. These presents upgrade daily life in ways people notice every single day. Perfect for newlyweds, new homeowners, apartment dwellers finally investing in quality, or anyone who deserves an upgrade on kitchen tools or cozy textiles. And Black Friday makes premium home goods and decor oh-so affordable.

The Home Depot

Home Depot isn't the first place that comes to mind for gift shopping, but hear us out. Last year they ran sales through December 4 with up to 50% off appliances, and the high-end stuff people actually want—Dyson vacuums, air purifiers, kitchen appliances that make cooking feel less like a chore—all showed up at prices that made sense.

Extended sale periods similar to last year's seem possible, which gives you breathing room instead of that Black Friday panic. We're talking stand mixers, air fryers, coffee makers that brew better than the coffee shop down the street, smart home devices for the tech-forward crowd. Power tools if you're shopping for the DIY enthusiast who already has everything else. Browse our Home Depot coupons for additional savings on major appliances and gift purchases.

Dyson

Dyson is that gift people want but won't buy for themselves. Too expensive, they think. But Black Friday changes everything. Last year, Dyson products went on sale at Amazon, Walmart, Home Depot, Ulta, Sephora, Nordstrom, and Target—which meant you could compare prices instead of just grabbing whatever showed up first.

The Airwrap Multi-Styler? Still the beauty gift everyone's chasing. Cordless vacuums (V8, V15) make cleaning way less terrible. Air purifiers for friends who take wellness seriously. Hair tools that actually work like the salon versions. Discounts of 25-40% off select models might happen, maybe some limited-edition colors for the holidays. 

Smart move: compare what Amazon, Ulta Beauty, and The Home Depot are offering, then stop by our Dyson coupon page to check out straight-from-the-source deals before you commit.

Brooklinen

Brooklinen does luxury bedding that feels indulgent without the four-figure price tag. Their sheets, duvet covers, and towels hit that sweet spot between "this is nice" and "I'm never leaving my bed again." People gift Brooklinen when they want to upgrade someone's daily life in a meaningful way.

Black Friday typically brings 20-30% off sitewide, making their already-reasonable prices even better. Luxury sheet sets in seasonal colorways, bath essentials that feel spa-quality, loungewear and robes for the homebody on your list. Gift bundles take the guesswork out if you're not sure about sizes or preferences. The kind of gift that makes people text you weeks later saying they're still obsessed. Find exclusive offers with our Brooklinen deals and combine with Black Friday savings.

Boll & Branch

Boll & Branch is where you shop when someone on your list actually cares about sustainability. Organic cotton, ethical sourcing, production that doesn't wreck the planet—this brand does it right and the quality proves it. Not performative eco-stuff. The real thing.

Their sheets and towels last because they're genuinely well-made. During Black Friday, discounts around 20-25% off seem reasonable, which makes organic bedding way more doable price-wise. Gift sets work for weddings or people finally upgrading from their college dorm blankets. This is the gift that lets someone sleep better knowing their purchase aligns with their values. Grab extra savings at our Boll & Branch coupon page—they sometimes run codes for first-time buyers and email subscribers.

Tech & Entertainment Gifts

Tech gifts cover everyone from serious gamers to people who just want their home to work smarter. Black Friday tech deals deliver massive discounts—we're talking 30-50% off tablets, smart home devices, gaming gear, and entertainment must-haves. These gifts work for kids, teens, parents upgrading their setup, remote workers, or anyone who gets excited about the newest gadgets. Tech makes safe, practical gifting easy.

Amazon

Amazon pretty much owns Black Friday at this point. Last year they dominated with Prime member early access, lightning deals that sold out in minutes, and discounts on everything from Echo devices to tablets. Tech gifts, bestselling toys, home essentials, kitchen gadgets—if it exists, Amazon probably put it on sale.

Deals might start even earlier this November. Lightning deals rotate throughout the day, so checking back multiple times actually matters. Tablets for kids, smart speakers that make life easier, headphones everyone wants, streaming devices. Prime members get first dibs, which means faster shipping and early access to the good stuff. Browse our Amazon coupons and layer promotional codes for maximum savings on gifts.

Walmart

Walmart brought in over $1.77 billion during Black Friday 2024, and their marketplace set records. They compete directly with Amazon on pricing, which works in your favor when you're gift shopping. Electronics, toys for every age group, home goods, small appliances—Walmart covers all the bases without making you visit multiple stores.

Aggressive pricing on popular gift items and flash deals that move fast seem probable for 2025. Gaming gifts, toys that'll be impossible to find closer to the holidays, home essentials people actually use. Walmart+ members get perks like early access and free shipping, which matters when you're trying to knock out your whole list in one go. Explore our Walmart coupon hub for insider tips on flash deals and promo codes for gift-worthy items.

Target

Target pulled in over $500 million during Black Friday 2024, with strong in-store traffic proving people still love the experience of actually seeing what they're buying. But what sets Target apart is curation—exclusive brand collabs, designer partnerships, items you won't find anywhere else. It's not just about low prices. It's about finding gifts that feel special.

Exclusive brand drops, home decor that looks expensive, beauty gift sets, toys with that Target-only magic. Celebrity or designer collaborations that sell out fast might make an appearance this year. Circle members get extra perks, and their same-day delivery and pickup options make last-minute shopping way less stressful. Check out our Target coupons for Circle member perks and stackable savings on gifts.

Newegg

Newegg is where you shop for the gamer or tech person who knows exactly what GPU they want. This isn't casual tech shopping—this is for people who build their own PCs, care about specs, and get excited about frame rates. Black Friday at Newegg means serious discounts on components and peripherals that gamers actually want.

Gaming gifts like graphics cards, mechanical keyboards, high-end mice, gaming headsets with noise cancellation. PC components for the friend building their dream setup. Computer peripherals and accessories that upgrade their entire experience. Last year proved Newegg takes Black Friday seriously, and even deeper discounts on gaming hardware seem possible for 2025.

Activewear & Wellness Gifts

These are the gifts for anyone who moves and prioritizes feeling great—whether that's your friend training for their third marathon or your mom who just discovered meditation. Black Friday is when brands like Lululemon actually discount, which basically never happens. Perfect for runners with strong opinions about sneakers, or people building their workout wardrobe from scratch, or anyone who loves a little aromatherapy lift.

Lululemon

Lululemon rarely does sales, which makes Black Friday kind of a big deal. When this brand discounts anything, people pay attention. Last year showed they're willing to participate in the holiday madness, and their premium activewear became slightly less painful to afford.

This won't be a massive sitewide blowout. Lululemon doesn't work that way. But select styles might hit discount prices, especially popular pieces like Align leggings and their performance tops. Sizes and colors sell out fast because everyone knows this is a rare opportunity. Men's performance clothing, yoga mats, bags, water bottles—practical gifts that get used daily. Check availability early because restocks aren't guaranteed during Black Friday week.

Finish Line

Finish Line knows sneakers and athletic gear. Black Friday brings serious discounts on footwear and activewear that sneakerheads and athletes actually want. Nike, Adidas, New Balance, Jordan releases—brands that normally hold their prices show up on sale here.

Premium athletic footwear for the runner on your list, performance gear that holds up, athleisure clothing that works for workouts and regular life, sneaker releases that sell out everywhere else. Discounts of 20-30% off select styles seem feasible this year, which makes gifting those expensive shoes way more realistic. Popular sizes disappear quickly, so early shopping pays off. Look for deals at our Finish Line coupon page for additional discounts on athletic footwear and apparel gifts.

Pura

Pura sits in that emerging wellness gift category—smart home fragrance that combines tech with self-care. It's not just a candle. It's a whole vibe-setting system controlled from your phone. Perfect for the friend who has everything but their apartment still smells like takeout.

Smart fragrance diffusers with app control mean they can schedule scents for different times of day. Scent subscriptions and refill options keep gifts going beyond the holidays. Wellness and ambiance gifts work for hard-to-shop-for people who don't need more stuff but appreciate atmosphere upgrades. Bundle deals on devices plus scents during Black Friday seem likely and are a great way to get started with the brand. Find exclusive savings with Pura promo codes on mood-lifting scent gifts.

Value & One-Stop-Shop Gifts

These retailers are for when your gift list is long and your budget needs to stretch. We're talking multiple categories under one roof, stacking discounts that feel almost unfair, and designer brands at prices that finally make sense. Perfect for tackling several people at once, finding luxury for less, or just making your money work harder. Shop here when you need efficiency, variety, or both.

Kohl's

Kohl's turns Black Friday into a game with their stacking strategy. Kohl's Cash back on purchases, Yes2You Rewards points, sale prices that already look good—then you stack everything and suddenly that gift budget stretches way further. Last year proved this system works for gift-givers who want maximum value.

Fashion, beauty, home goods, toys, jewelry and accessories—Kohl's covers multiple categories under one roof. Enhanced Kohl's Cash incentives might happen this year, which means buying gifts actually earns you money to spend later. Yes2You members rack up points faster during Black Friday week. Gift card promotions make it possible to shop for multiple people without the math getting complicated. The savings stack up in ways that feel almost unfair.

Nordstrom Rack

Nordstrom Rack is where designer prices make sense. We're talking 30-70% off retail on brands that usually require serious budget consideration. Last year's Black Friday sales proved that luxury gifting doesn't have to wreck your finances if you know where to shop.

Designer fashion at prices that don't cause panic, luxury beauty and fragrance marked down significantly, home goods from premium brands that elevate someone's space. Clear the Rack events during Black Friday week bring additional percentage off already-reduced items. Shopping here means gifting labels people recognize without the guilt. Search our Nordstrom Rack deals page for extra discounts on designer gifts during Black Friday.

Quince

Quince hit viral status with their Mongolian cashmere that costs way less than it should. Their daily deal rotation during Black Friday 2024 kept people checking back obsessively, with discounts reaching 40% off. The brand does accessible luxury right—elevated basics that feel expensive without the markup.

Viral cashmere scarves and sweaters that TikTok can't stop talking about, silk and linen wardrobe staples, home goods like bedding and kitchen essentials. The daily limited-time deal strategy might continue this year, which means popular items sell out fast. Cashmere especially. Set reminders to check throughout the day because restocks happen but aren't guaranteed. Don't forget to sign up for Quince emails for a bonus discount on luxury basics and home gifts.


When to Shop Black Friday Gifts in 2025

Black Friday shopping starts way earlier than the actual day now. Early November brings preview sales—retailers tease what's coming to build hype and let you start price tracking. The week before Thanksgiving? That's when major online sales actually kick off, even though stores are still prepping for the in-person chaos.

Thanksgiving Day itself operates differently. Most stores close their physical locations but websites stay live with deals running. Black Friday still hits hardest for discounts across everything. Small Business Saturday comes next if you want to support smaller shops. Then Cyber Monday often beats Black Friday prices on tech specifically.

But here's what happened last year—sales stretched into early December. So if you miss something, there's usually a second chance. Set up email alerts from your favorite retailers, because early access matters when popular gifts sell out fast.

How to Maximize Savings on Black Friday Gifts

The whole point of Black Friday is stacking discounts until the savings get ridiculous. 

We've learned a few tricks that actually work:

Start by comparing prices:

  • The same items may show up at wildly different prices across retailers (check Amazon, Target, Walmart before committing).
  • Sometimes one store's 30% off beats another's 40% depending on what price they started with.

Stack everything you can:

  • Throw promo codes on top of already-discounted prices for double savings whenever you can.
  • Cash-back apps like Rakuten or Honey add an extra 5-15% back, which sounds small but adds up fast when you're buying multiple gifts.
  • Join loyalty programs before shopping starts—Ulta points multiply during sales, Target Circle saves an extra 5%, and those percentages matter.

Don't skip the bonus deals:

  • Kohl's Cash and Target gift cards are basically free money you can spend on your next purchase.
  • Some retailers run "spend $50, get $15 back" promotions that stack with everything else.

While it’s not technically a savings tip, Buy Now Pay Later (Afterpay, Klarna, Affirm) options works well for expensive gifts if splitting payments makes more sense for your budget.

Browse our deals page for codes for your favorite retailers that actually work—we update them constantly during Black Friday week.

Best Gift Categories to Shop on Black Friday

Not everything discounts the same during Black Friday. Some categories drop way harder than others, and knowing where to focus your energy means your gift budget stretches further. If you're shopping for gifts for coworkers or need ideas for gifts for him, certain categories deliver better value.

Where you'll find the deepest discounts:

  • Tech & Electronics - Expect 30-50% off across the board. Tablets, smart speakers, headphones, those streaming sticks everyone needs but keeps putting off buying. Tech consistently delivers the biggest savings.
  • Beauty & Personal Care - Gift sets at Sephora and Ulta hit 20-50% off, which gives you way better value than buying individual products. Plus the packaging is already gift-ready. Check out the Best Black Friday Beauty Deals for specific recommendations.
  • Fashion & Accessories - Sitewide sales of 40-60% off make this the perfect time for clothing gifts. Most retailers don't exclude anything, so you're not playing the "oh, that's final sale" game. Our guide to Black Friday Clothing Sales has all the details.
  • Home Goods & Appliances - Home Depot and Target typically drop 25-50% on the big-ticket items. Stand mixers, vacuums, those expensive kitchen gadgets you've been eyeing for someone's wedding gift.
  • Activewear & Wellness - Lululemon and Dyson rarely go on sale, which makes Black Friday your window. The discounts might be smaller (15-30%), but it's still better than paying full price on brands that never budge. Don't forget to check our Black Friday Shoe Deals guide for athletic footwear.

Focus your shopping time on categories offering the strongest discounts. Your budget goes further when you're strategic about where you spend it.

Black Friday Gift Shopping Tips

Walking into Black Friday without a plan is how you end up with random purchases nobody asked for. A little preparation makes the whole thing way less stressful and more successful.

Before sales go live:

  • Actually write down who you're shopping for—it stops those impulse buys for people who don't really need gifts from you
  • Set realistic spending limits per person so you're not panicking at your credit card statement in January
  • Add items to your cart early at target retailers. When sales drop, you're halfway to checkout instead of starting from scratch

While you're actively shopping:

  • Double-check return policies before buying gifts. Some stores extend holiday return windows through January, others stick to their standard 30 days
  • Look at shipping deadlines before you hit purchase—overnight shipping right before Christmas costs more than the actual gift sometimes
  • Take advantage of free gift wrapping at stores like Nordstrom and Sephora. It saves you time and looks more professional anyway

Keep yourself organized:

  • Stash gift receipts separately from your personal purchases so you're not digging through a pile later
  • Bookmark the retailer pages you'll be checking repeatedly throughout the week
  • Set deal alerts for specific high-priority items instead of manually refreshing pages all day

And honestly? Gift bags and pre-made boxes are your friend. Nobody's judging you for skipping the wrapping paper wrestling match.

Start Your Black Friday Gift Shopping

Black Friday gift shopping keeps getting better. This year brings solid deals across beauty, fashion, home goods, tech, and wellness—really every category on your list. Whether you're shopping for someone who hoards skincare products or the person who finally needs to replace that ancient vacuum, the discounts are real.

The trick? Start early and stay smart about it. Don't just grab the first deal you see: compare prices, stack codes, use those loyalty programs you signed up for and forgot about. Sales run longer now, which means less stress and more time to find gifts people actually want.

Quick reminders before you start shopping:

  1. Early November shopping gets you first pick before popular items sell out
  2. Same gift, different store = different prices (always compare)
  3. Promo codes may stack with sales (check our deals page for current ones)
  4. Loyalty perks matter—Ulta points, Target Circle, all of it adds up
  5. Set alerts for must-have items instead of obsessively checking

Ready to make this your most successful Black Friday yet? The deals are live, the selection is strong, and your gift list doesn't stand a chance.

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