Rank & Style Best Of Beauty 2025

A beauty icon with staying power, Charlotte Tilbury’s Matte Revolution Lipstick remained a most-shopped favorite in 2025. Loved for its velvety matte finish and universally flattering shades, it delivers a polished look that never goes out of style.

A K-beauty standout, the Biodance Bio-Collagen Real Deep Mask surged in popularity in 2025. Loved for its ultra-hydrating, skin-plumping results, it became a most-shopped sheet mask among shoppers seeking instant glow and bounce.

There's something satisfying about a product that just does what it says. No gimmicks, no promises of "salon transformation." Just clean hair that feels smoother than it did yesterday. TRESemmé's Keratin Smooth Blowout Shampoo is that. Unpretentious, and way better than it has any right to be for so little money.

Still topping shopping lists in 2025, Rare Beauty by Selena Gomez’s Warm Wishes Bronzer Stick delivers seamless warmth with a foolproof, easy-to-blend formula.

The #1 most-shopped facial cleanser of 2025, CeraVe’s Hydrating Facial Cleanser surged in popularity thanks to TikTok dermatologists who consistently call it a must-have. Gentle, effective, and barrier-supporting, it’s earned its cult status for good reason.

The most popular scent of the year, Maison Francis Kurkdjian’s Baccarat Rouge 540 Eau de Parfum continued its reign in 2025. Instantly recognizable and endlessly addictive, it’s the kind of fragrance that leaves a lasting impression long after you’ve left the room.

A budget-friendly beauty hit, Catrice’s Under Eye Brightener became a most-shopped favorite in 2025. Loved for instantly neutralizing dark circles and brightening the under-eye area, it earned cult status for delivering visible results at an accessible price.

A viral K-beauty favorite, medicube’s Collagen Jelly Cream surged in popularity in 2025. Loved for its bouncy, jelly-like texture and glow-boosting finish, it became a most-shopped moisturizer among shoppers chasing plump, hydrated skin.

A longtime K-beauty favorite, The Face Shop’s Rice Water Bright Foaming Facial Cleanser continued to be a most-shopped standout in 2025. Known for its creamy lather and brightening rice water formula, it delivers a fresh, clean feel without stripping the skin.

Sometimes simpler is better, and this drugstore buy is proof. Featuring CeraVe's three essential ceramides plus hyaluronic acid, the formula helps restore the skin's barrier and provides 24-hour hydration—all with a $6 price tag and 56,000 reviews on Amazon.

Still topping shopping lists in 2025, Lancôme’s Lash Idôle Mascara delivers lifted, defined lashes with a lightweight formula shoppers trust.

A science-backed standout, OneSkin’s OS-01 Body Topical Supplement gained major traction in 2025. Known for its peptide-powered formula designed to support skin longevity, it quickly became a most-shopped favorite among shoppers looking for results-driven body care.

FENTY BEAUTY’s Pro Filt’r Soft Matte Longwear Foundation stayed a most-shopped staple in 2025—iconic for its inclusive shade range and flawless matte finish.

A viral body-care favorite, MAËLYS GET-DREAMY Overnight Toning Body Whip continued to top shopping charts in 2025. Known for its rich texture and toning-focused formula, it became a nighttime staple for shoppers drawn to visible results and luxe self-care.

A longtime wellness favorite, MaryRuth’s Liquid Morning Multivitamin + Hair Growth in Peach Mango continued to be a most-shopped standout in 2025. Loved for its easy-to-take liquid formula and great taste, it’s a daily staple shoppers return to for overall wellness and hair support.

A skincare staple that continues to dominate, The Ordinary’s Niacinamide 10% + Zinc 1% Serum remained a most-shopped favorite in 2025. Praised for helping balance oil, refine the look of pores, and clarify skin—all at an accessible price—it’s a cult classic for a reason.

A TikTok-viral favorite, Tree Hut’s Ocean Glow Hydrating Sugar Scrub quickly rose to cult status in 2025. Loved for its exfoliating polish and skin-softening glow, it became a most-shopped body-care staple across the platform.

Named the best facial sunscreen of the year, Supergoop! Unseen Sunscreen SPF 50 earned top honors in 2025 for its truly invisible finish and lightweight feel. Beloved for how seamlessly it layers under makeup, it’s become a daily essential shoppers swear by.

Created by renowned dermatologist Dr. Dennis Gross, this mask brings medical-grade expertise to at-home treatments. The precise wavelength combination and clinical backing give users confidence that they're using dermatologist-approved technology that has been tested and refined for optimal results. Users consistently report clearer, more even-toned skin with reduced acne and improved overall radiance, often seeing initial improvements within 2-3 weeks.

A skincare-first take on lip gloss, The Outset’s Lip Oasis Glossy Treatment emerged as a most-shopped favorite in 2025. Beloved for its nourishing, treatment-level hydration and subtle shine, it delivers comfort and polish in one easy swipe.