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Internet Favorites: Clean Beauty

18 Trending Clean Beauty Products You Can Actually Trust

Welcome to In Demand, a series where we take a look at the products the internet is buzzing about most in a given category and round them all up for you.

In the beauty world, the word “clean” is a buzzword tossed around a lot. But what does it actually mean? At Rank & Style, the only products deemed worthy of the clean beauty label are products free of formaldehydes, parabens, and synthetic fragrances, which can all negatively impact human health. The rise in the term’s popularity has paved the way for a range of clean beauty brands that, in recent years, have shown us an eco-friendly and healthier alternative to taking care of our hair, skin, and nails. But due to the industry’s lack of regulation, sifting through confusing and non-transparent labels makes it difficult to find products without any harmful ingredients.

So, to help you find great clean beauty products that are actually clean, we're bringing you a list of the internet's finest options from brands like Kosas, Saie, Youth to The People, and more. From Supergoop!’s reef-safe setting powder to Summer Fridays's award-winning Jet Lag Mask, scroll on for the clean beauty products the web is currently raving about.

February 22, 2023

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Collections feature quick, easy-to-shop roundups of data-backed products in trending categories. We are reader-supported and may earn a commission when you shop through our links.

sephora

Summer Fridays Jet Lag Mask

$49

Buy Now

One reviewer calls this mask her "holy-grail product." 

Milk Makeup Hydro Grip Gripping Primer

$36

Buy Now

Makeup artists love this award-winning primer because of its ability to layer under foundation without caking.

Kosas Revealer Super Creamy + Brightening Concealer And Daytime Eye Cream

$30

Buy Now

This is Hailey Bieber's go-to concealer.

Tower 28 Beauty BeachPlease Lip + Cheek Cream Blush

$20

Buy Now

You can use this award-winning blush on the eyes, lips, or cheeks for an all-around glow. 

Saie Slip Tint Dewy Tinted Moisturizer

$36

Buy Now

Dewy coverage, hydrating properties, and 100% mineral UV protection. What's not to love about this tinted moisturizer? 

Drunk Elephant Protini Polypeptide Firming Moisturizer

$68

Buy Now

This moisturizer has 6,000 reviews and a nearly perfect 5-star rating on Sephora. 

LAWLESS Forget the Filler Lip-Plumping Line-Smoothing Tinted Lip Balm

$26

Buy Now

This dual lip balm and treatment supports natural collagen production, so your lips appear smoother, fuller, and more plump over time.

Youth To The People Superfood Cleanser

$36

Buy Now

This antioxidant-packed, veggie-rich cleanser is like green juice for your face. Even better? It's perfect for all skin types. 

Olaplex No. 7 Bonding Oil

$30

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This all-in-one reparative oil acts as a heat protectant, treatment, and styling product for all hair types. 

The INKEY List Oat Cleansing Balm

$12

Buy Now

This three-in-one cleansing balm is a cleanser, makeup remover, and facial mask packed with collodial oatmeal to soothe and calm redness. 

Glow Recipe Avocado Fine Line Eye Cream With Retinol

$42

Buy Now

Consider this retinol-infused eye cream the ultimate pick-me-up for your under-eye area. 

Westman Atelier Vital Skin Foundation Stick

$68

Buy Now

Not only does this foundation even out your complexion, but it also touts skin-boosting benefits like combatting redness and increasing moisture levels. 

Caudalie Instant Detox Face Mask

$42

Buy Now

Those with oily skin love this detoxifying clay mask for its ability to cleanse and tighten pores in minutes. 

Nécessaire The Deodorant Gel

$15

Buy Now

This deodorant does a lot more than prevent odor. It also brightens discoloration and smooths bumps under the arms thanks to Necessaire's signature 5% AHA blend. 

Ilia Liquid Powder Chrome Eye Tint Liquid Eyeshadow

$28

Buy Now

This liquid eye shadow glides on like a cream and dries down like a powder for high-pigmented color that lasts all day.

First Aid Beauty Facial Radiance Pads

$18

Buy Now

These daily treatment pads are a great step before makeup application to achieve a flawless, smooth canvas.

Biossance Squalane + BHA Pore-Minimizing Toner

$30

Buy Now

The powerful ingredient in this formula is raw white willow bark, a natural BHA that calms, exfoliates, and smooths textured skin.

Supergoop! (Re)setting 100% Mineral Powder Foundation SPF 35

$35

Buy Now

Perfect for on-the-go application, you can reapply this SPF-infused mineral powder whenever you need it.

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