The Interview — Adi Arezzini, Co-founder and CEO of Teami Blends
Globally recognized as the co-founder and CEO of lifestyle and beauty brand Teami, Adi Arezzini has dedicated her career to developing plant-based products, ranging from wellness tea blends to tea-infused skincare, to help consumers live happier, healthier lives.
From a young age, Adi was taught the benefits of holistic health and plant-based eating by her health-conscious mother. At 19, Adi served as a combat trainer for the Israel Defense Force, and later, after returning home to Florida, qualified as a National Academy of Sports Medicine (NASM) certified personal trainer. After years of life in the army barracks, Adi realized her gut wasn’t functioning properly, due to a lack of access to quality nutrition. Despite trying different diets, supplements and more, nothing seemed to help with her lagging digestive system, inability to go to the bathroom and painful bloating.
Soon Adi began experimenting with loose leaf tea blends as a natural remedy. These high-quality teas Adi made uncovered the root of her problem: an excess of toxins built up in her digestive tract. After realizing her “secret sauce” blend also solved similar digestion issues with her friends, Adi saw the potential and began looking to different varieties of tea to combat other common issues: fatigue, depleted immune system, stress, and insomnia. Researching, creating, blending and sourcing these teas wasn’t just a passion for Adi, it became her purpose and, soon, her expertise.
At just 23, Adi created Teami in her mother’s home. She saw Teami as a way to help people become healthier and happier, with teas to solve everyday issues.
Today, Adi has since expanded the lifestyle brand into the beauty industry with tea-infused beauty oils and green tea mask + scrub. Teami is quickly outgrowing their 13,000 square foot office-warehouse hybrid located in Seminole, Florida and is sold nationally at ULTA Beauty, Urban Outfitters, Anthropologie, Vitamin World, Riley Rose and more as well as online at TeamiBlends.com.
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What inspired the idea behind Teami:
While serving in the Israeli army as a combat fitness instructor for artillery soldiers, I started having terrible digestive issues. My body wasn't absorbing the nutrients from food properly, which led to terrible stomach bloating. I tried everything to solve it—including changing my diet, fitness routine, sleep regiment, etc. and nothing worked. I began to research digestive issues and holistic solutions and found tea! Utilizing the benefits of tea, I was able to get my gut health back on track, and that’s when I saw the potential to help others improve their health.
What do you love most about your work:
I love being able to make products that help change people's lives for the better. Getting messages, reviews and, dm's from customers who use our products to improve their own health is what I live for. Additionally, I enjoy seeing how people with different health concerns, can see changes to their digestion, mood, energy level, and skin complexion, simply by adding our natural products into their routines.
View Adi's Essentials
Biggest challenge you faced when starting your business and how did you overcome this obstacle:
The biggest challenge I faced when starting Teami was doing everything myself! When I started the brand, I was the accountant, the warehouse packer, the marketer, the customer service rep, the copywriter, the product designer, and art director! It was a lot for one person to do! By realizing I needed support and hiring a team, I was able to start delegating work and really focus on the areas that only I could do!
Walk us through a typical work day:
I wake up and workout between 7:00-8:00 a.m. at my home gym and then head to work, aiming to arrive by 9:00 a.m. Once I arrive, the rest of my morning is usually filled with team meetings and going through my inbox. Once this is complete, I check in with the fulfillment team to make sure all orders are still on track, and then I segway into marketing and overseeing the current projects. With so many different departments and projects, no two days look the same. Once everyone goes home and the office is quiet, I tend to work on bigger projects.
Best tips for living a healthy lifestyle:
Keep it simple! Drink water (1/2 -1 gallon per day), exercise (3-5 times per week) and eat real foods (not packaged foods). However, in order to be successful and truly see a change in your health and happiness, you need to be consistent with your wellness routine. It usually takes 3 months to see major changes, so don’t give up!
Go-to workout song:
I’m currently obsessed with Body by Loud Luxury.
Favorite way to stay fit:
I love weight lifting and spin classes to stay fit! Through lifting heavy weights, I am able to see immediate changes in my physique, and I love spinning to get in a good cardio sesh!
Share your biggest guilty pleasure:
My biggest guilty pleasure would have to be ice cream. I could eat it anytime, which is a problem since my favorite ice cream shop, What’s the Scoop, is on my street in Portland!
Cocktail of choice:
Hmm... I only drink red wine. ;)
What’s the most exciting thing in your life right now:
Formulating amazing new tea-infused skincare products that will launch later this year! I LOVE making products that are different than anything else on the market!