Ariel Kaye is the Founder and CEO of Parachute Home - a direct-to-consumer home essentials brand based in Venice Beach, CA. Prior to launching Parachute, Ariel spent ten years working in brand development and advertising in New York City. Long intrigued by the interplay of design and wellness, Ariel relocated from New York to her hometown of Los Angeles, intent on establishing a brand that addressed both the consumers’ need for quality bedding and sound sleep. Ariel earned a Master’s degree in Media Studies from the New School and a Bachelor of Arts degree from the Gallatin School at NYU. Find out more about Parachute Home by following them on Facebook, Instagram, Pinterest, and Twitter.
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Your greatest achievement:
Building Parachute is by far my greatest achievement to date – there’s nothing more challenging or more rewarding.
One piece of advice you would give your 18 year old self:
Professionally, don’t sweat the small stuff. Personally, never let anyone crush your spirit or make you feel bad about yourself.
What do you love most about your work?
Parachute’s team of 19 dreamers. I’m so grateful to work with these inspiring people who share the Parachute vision and constantly teach and challenge me. I also love being able to build something with purpose that I really believe in. I am following my dream and wouldn’t trade that for the world.
Your motto in life:
At 9am each day, you are...
Heading to the office after a great workout. Working out is better than coffee.
You decompress each day by:
I have a few basic bedtime rituals: Take a hot shower to soothe my muscles and cleanse myself of the day’s stresses, drink chamomile tea, and banish the blue light. Blue or green toned lights from the TV, alarm clocks, or your phone can interfere with natural melatonin production, making it harder to fall asleep and stay asleep through the night.
Your last takeout order:
Chicken pho. It’s so comforting, I basically consider it medicinal! There is nothing I love eating more in the winter than a big, warm bowl of soup.
Cocktail of choice:
My favorite cocktail is straightforward - a tequila soda with three limes.
If you weren’t the Founder and CEO of Parachute, you’d be a...
Travel writer. Or whatever job would allow me to get paid to explore the world.
The skill or sport you’re dying to learn:
When I moved back to Venice from NYC, I committed to learn how to surf. I’ve taken several classes, but I’m not quite sure where I want to be yet.