The Interview — Bianca Cheah, Founder and CEO of Sporteluxe.com
As the founder and CEO of leading digital destination Sporteluxe.com, Bianca Cheah understands the importance of looking and feeling your best. With an educational background in media and interior design, along with being a qualified yoga instructor, Bianca has spent the last decade becoming an authority on health, beauty, and stylish living. Seeing a gap in the market for a stylish destination for all things health and fitness, Bianca launched her blog, Sporteluxe in December 2012. In less than a year, it had developed a cult following and transformed into one of Australia’s most innovative and influential digital destinations, leading the way in the luxury wellness space. Bianca is not only the face of Sporteluxe, but also oversees the strategic development and direction of the brand, which is now the go-to site for everything luxe health, luxe fitness, and luxe living. With the addition of some of the world’s leading health experts as contributors and a super talented team, both in Australia and Los Angeles, Sporteluxe.com has become a mini health empire, providing daily inspiration and practical advice to it’s rapidly growing audience around the globe. Bianca’s mission through her brands and all other activities she undertakes, is to give women the information and inspiration they need to feel radiant, nourished, empowered, happy and energized. For more on Bianca Cheah, check out biancacheah.com and follow her on Instagram @biancamaycheah!
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Walk us through a typical day for you:
6:30: I’m a slow riser, so I cuddle my dog, Sporte, for about 10 minutes, screen my emails and flag the ones that need urgent attention for when I get into the office.
7am: Shower and get ready. Probably go through about three outfits before I’m happy!
8am: Feed @SporteTheFrenchie, water the plants, quickly unpack the dishwasher.
8.30am: Stop off for my morning coffee and green juice.
9:30am: Arrive at office. Check emails, do my to-do list.
9.30am: Chat with staff about the day and what needs to be done and work.
Most days are mixed with advertising pitches, photoshoots, editing videos, content strategy planning, PR meetings, quality assurance checks on the website etc.
What do you love most about your work:
Every day I get to read what’s the latest in the world of wellness.
View Bianca's Essentials
Biggest accomplish for Sporteluxe or proudest moment:
When Chanel booked a campaign with us.
Your motto in life:
Your health is your greatest wealth.
One piece of advice you would give your 18 year-old-self:
I would tell my 18-year-old-self to listen twice as much as to talk.
What’s on your nightstand:
Chanel Mademoiselle perfume oil, a photo of my family and me when I was 5, some Nude By Nature makeup brushes, a sleep candle by Kikki K, Sage aromatherapy oils and a Vitruvi diffuser, a wireless iPhone charger pad, and my lamp.
On the weekend, we’ll find you wearing:
Either a maxi dress with sneakers, ripped jeans with sneakers and a top, or my black high-waisted Alo Yoga leggings paired with Nike runners and a tank top and Alo Yoga sweater.
Where does your credit card get the most use:
Your most recent beauty/fashion discovery and obsession:
Boscia’s MATCHA MASK. Such a fan of anything matcha.
What’s the most exciting thing in your life right now:
I just started watching Lost In Space and I’m seriously addicted! It's my new binge watch. :)