Felita Harris is a seasoned senior executive with over 20 years experience in luxury ready-to-wear and soft accessories. In 2015, Felita joined Lela Rose in a newly created position, Senior Vice President, Global Commercial Development where she is responsible for overseeing sales, merchandising, brand positioning, and co-op advertising for ready-to-wear and bridal. A global traveler, strategist, and visionary, Felita has worked with some of the most notable designer brands and luxury retailers including Donna Karan Collection, Neiman Marcus, Nordstrom, Armani, St. John Knits and more! Her expertise in wholesale, retail and knowledge of the international market, has given her a dynamic acuity in managing luxury businesses worldwide. To learn more about Felita Harris you can follow her on Twitter and Instagram for daily updates on her life, Lela Rose and the world of fashion.
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What do you love most about your work:
I enjoy all facets of the fashion industry from wholesale to retail. I love having the ability to influence a brands positioning and perception in the market.
One piece of advice you would give your 18 year old self:
Don’t fear, the best is yet to come. People are watching so learn as much as you can and put your best foot forward.
Skincare product you can’t live without and why:
I’m really serious about skincare products. I discovered Skinceuticals C E Ferulic about 2 years ago. I haven’t looked back. The texture and youthful glow of my skin has improved hundredfold. It’s unbelievable.
Your motto in life:
“No is only a stepping stone to yes.” Everything is negotiable. Sometimes, we don’t fight to get the results that we would like see. There’s nothing wrong with restructuring your ask. You may be pleasantly surprised.
At 9am each day, you are:
I try to take my daughter to school as much as possible. After spending 2 hours in traffic, I’m usually parking the car and racing towards the office door. Otherwise, I’m having breakfast with a mentor or mentee in business.
A secret talent we should know about:
I can singggggg! lol It’s true. I’ve always wanted to professionally sing. However, when I started working in fashion, I fell in love with it.
Your go-to power outfit:
I don’t have a specific outfit, but I do believe in wearing things that exude authority when needed. It really depends on who I’m meeting with.
The pair of jeans you will never grow tired of:
Topshop Jamie skinny jeans.
What’s a trend you predict will catch on this year:
The uniform! People are trying to simplify their life. With sites like The Real Real, we’re all seeing the benefits of purging our closets. I believe the uniform is a trend that we’ll see very soon. It makes sense.
What’s the most exciting thing in your life right now:
My business partner and I are working on a mobile website that will solve the communication challenges between retailers and wholesalers. I’m excited because it’s a multilayered way of thinking. With 20 years of experience in the fashion industry, we’re excited to present solutions that will connect key components of the business.