Interviews

The Interview — Indre Rockefeller, Co-Founder/CEO & Creative Director of Paravel

Co-Founder/CEO & Creative Director of Paravel

Meet Indré Rockefeller—co-founder, CEO, and creative director of affordable luxury luggage brand Paravel. Before Paravel, Indré opened the US office for Delpozo, a luxury Spanish fashion brand. There, she served as President of the Americas with responsibility for sales, communications, and strategy, in addition to working closely with the creative team in her function as a member of the global Board of Directors. Previously, she held the role of General Merchandising Manager and Creative Director of Trunkshows at Moda Operandi, a multi-brand luxury e-tailer. She began her professional experience in the Editor-in-Chief’s office at Vogue, following a successful career as a professional ballet dancer. Indré holds a degree in Art History from Princeton University and an MBA from the Stanford Graduate School of Business.

For more on Indre, follow her on Instagram and be sure to check out Paravel while you're at it!

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October 21, 2019

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R&S

What inspired the idea behind Paravel:

Indre

I set out to design something I couldn’t find—beautiful luggage that is functional and accessible. I was looking for travel bags that could live beyond the luggage carousel and storage unit, bags that I would love bringing along with me on adventures of any size.

R&S

One thing you wish you knew before starting your business:

Indre

The toughest boss I’ll ever have is myself. Finding good enough doesn’t come naturally to me.

R&S

Best traveling tips:

Indre

By packing law, fitting everything in your suitcase for the return trip home is always harder, so bring an extra bag to stash overflow. My go-to is the Paravel Fold-Up Bag.

R&S

Go-to Paravel product:

Indre

The Weekender, which serves as my +1 airport bag, my overnight bag, and my city tote bag all in one.

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Most rewarding aspect of your job:

Indre

The most rewarding moments are when I spot one of our bags in the wild. The first time I spotted a Paravel duffel, I followed a complete stranger three New York City blocks trying to get a photo. Fortunately, she never turned around.

R&S

Walk us through a typical workday:

Indre

I love that no two days are the same. I am both Co-CEO and Paravel’s Creative Director, so I’m usually moving between design meetings, investor meetings, photoshoots, and coffee dates with potential collaborators.

R&S

Share your biggest guilty pleasure:

Indre

Dark chocolate. I shouldn’t give away how much I consume on a daily basis.

R&S

What’s always in your handbag:

Indre

Wallet, keys, phone, and some shade of Olio E Osso balm.

R&S

Favorite Instagram account to follow:

Indre
R&S

Your most recent beauty or fashion obsession:

Indre

I’m currently looking to Veja for everyday sneakers, supplementing my tailored daywear with Low Classic, and I'm addicted to Blue Tansy body Oil from Primally Pure.