The Interview —

Paola Moore, CEO & Founder of Rare Trends

Rare Trends was founded in September 2011 by Paola Moore and her vision “women shouldn’t simply wear clothes, women should wear art”. A native Argentine, Paola’s love for quality leather is reflected in each collection and is the core material in every design. Paola lived in South America, Europe and migrated to USA after marrying. It was her worldly travels, and the different ways women dressed in the countries she visited that inspired her to found Rare Trends. Prior to that Moore was the VP of Marketing for a furniture company and was in charge of the design, sales & marketing team. Rare Trends strives to connect with women who seek unique design and who prefer to make bold fashion statements. Their designs are inspired by architecture, movement, and construction leading to garments that each tell a story. Each piece is created with optimal quality, pieces are produced in limited quantity. Rare Trends has participated in numerous Fashion Runways and events, and received the 2015 Rising Star Award during Austin Fashion Week. For more on Rare Trends check out their Facebook, Twitter and Instagram.