Meet Samantha Lim, co-founder and chief creative officer of cruelty-free beauty brand Hipdot Cosmetics. Take one look at her impressive resume, and you'll find that she's worked with some of the biggest and best brands in the industry from Pat McGrath Labs to Milk Makeup. After more than a decade of living in New York City and working on every side of the fashion and beauty industries, Sam packed up her things and jetted off to LA to build a company that would then proceed to completely redefine the future of beauty.
Samantha knows that even the best makeup isn't expensive to make, so it shouldn't be expensive to buy. That's why Hipdot continuously strives to deliver high-performance, vibrant beauty products that don't cost an entire paycheck. Genius, right? Even better, every product you'll find at Hipdot is vegan and free of talc, mineral oil, parabens, phthalates, and synthetic fragrances—no bad stuff here.
Be sure to shop Hipdot's collection and follow Samantha on Instagram for more beauty inspo.
July 1, 2019
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What inspired the idea behind HipDot:
I was thinking about the current state of beauty and had a lot of questions: makeup isn’t expensive to make, why is it so expensive to buy? If global manufacturers and labs have figured out how to make products cruelty-free and clean, why aren’t all products like that? Why is there so much plastic being used when cardboard will do just fine? Makeup is such a powerful tool to inspire confidence, and if you feel confident about yourself, you can conquer the world. Those are all the ideas behind our Hipdot products, and if we can make a tiny dent in bringing joy and creativity to the world, then we’ve done our job.
One thing you wish you knew before launching your own line:
I wish I had a superpower in being able to accurately predict how much inventory to buy. There’s nothing like the panic of thinking you ordered way too much or way too little, with no way of knowing until you go on sale.
View Samantha's Essentials
Most rewarding aspect of your job:
Creating things that make other people smile.
Best career advice you’ve received:
It’s ok to fail, you only need to win one time.
Walk us through a typical work day:
Well, I’m the co-founder of a startup, so every day is different and every day can have the highest high and the lowest low. I can be meeting with Cardi B or taking out the office trash—in fact, both could happen in the same day! We recently closed a huge celebrity partnership deal, and on that very same day we also realized we ordered a children’s size desk chair from IKEA. I joke that we shoot content in Dumpster Studio, because we built a mini natural light set up behind our office…next to the dumpster. But the content we shoot there is Instagram gold, and the blue shine from the dumpster actually gives you a pretty good lighting bounce!
But seriously, because we just launched (7 weeks ago!) every minute of the day is spent dedicated to the brand. Meeting with influencers and press, optimizing the website, concepting creative for social media, social ads, recruiting new hires for our team (DM me!), meeting with agents and managers about our next partnership or next brand we’re building.
Your most recent beauty discovery and obsession:
CBD. I know, not technically a beauty product (although I keep seeing new CBD beauty lines popping up!). A few drops under your tongue every morning and you’ll cruise through your day without a care in the world.
Current favorite HipDot product:
How dare you.
…just kidding. I wear the Perfect Face Palette every single day, it gives you that super natural glow that makes people think you really have your shit together.
#1 makeup tip:
Layer and blend your makeup on a little at a time. It gives it a more airbrushed look and lets the product seep into your skin so you’re wearing the makeup, the makeup isn’t wearing you.
Describe your personal beauty routine:
Makeup is meditation to me, so it’s a part of my daily routine. The whole process of experimenting, blending, trying out a new trick is all so therapeutic.
What’s next for HipDot:
We are launching our first collaboration palette with queer artist Hey Rooney. It’s a rainbow glitter palette called “Legendary” in honor of World Pride. Many hands in the community have had input on the creative, and the proceeds are going to the Anti-Violence Project. We’re so excited to be able to celebrate world pride and give back to a community we love.
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