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The Interview — Shany Elkin

Co-Founder, Out Of X

Co-Founder, Out Of X

Shany Elkin is the Co-Founder and Creative director of Out Of X, a fashion crowd-funding platform. Out Of X makes independent fashion affordable and accessible and gives the crowd the power to dictate what will be produced, while giving independent fashion designers a risk free environment to create their art. With fashion designers from more than 30 different countries, Out Of X is soon to be launched in London. Follow Out Of X on Twitter and Instagram

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November 20, 2025

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Favorite Instagram account to follow:

Shany

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What do you love most about your work?

Shany

Every day I learn something new about the world, about life and about myself, as I get to change into so many roles and wear so many different hats.

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One piece of advice you would give your 18 year old self:

Shany

Never say never, stay faithful to yourself, and always be thankful for what you got. 

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The beauty product found in your bag at all times:

Shany

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Go-to workout song on your most recent playlist:

Shany

“Freaking Out” by a super cool band called “Bucharest” is my good morning song, It’s the band’s first CD, I got it on “Bandcamp” and I just love hearing it on my way to work as I drive on my black Vespa.

Horse Embellished Jumper By Gerda Micke

Horse Embellished Jumper By Gerda Micke

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The trend you hope never goes out of style:

Shany

Horse riding boots

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Midnight snack of choice:

Shany

Green tea or… Quaker oatmeal squares – LOVE IT!

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You decompress each day by:

Shany

Spending time with my dog Poly and practicing yoga.

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Nail color currently on your hands and feet:

Shany

Natural on my hands and Scarlet Red on my feet.

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Cocktail of choice:

Shany

Half Campari, quarter of fresh orange guise and quarter of sparkling water, Ice and mint leaves.

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