Yael Cohen Braun is the founder of uncensored parenting community Motherlucker and the co-founder of non-profit charity Fuck Cancer.
Yael founded Motherlucker in 2015 after giving birth to her first child, JJ, to provide parents with a more honest approach to sharing the exhausting and hilarious journey of new parenthood. In 2018, it was announced that women-driven social connection app Bumble acquired Motherlucker’s digital media assets as a resource for audience category insights.
Yael launched Fuck Cancer, a nonprofit dedicated to early detection, prevention and support of those with affected by cancer, in 2009, after her mother was diagnosed with breast cancer. Her mission was to change the way people talk about cancer, and champion the belief that people who are diagnosed with cancer, their families, and network should have equitable access to support.
Yael serves as an advocate for a range of health care issues and as a result of her work, is recognized as a leader in philanthropy and social entrepreneurship. She has been named to Fast Company’s ‘100 Most Creative People in Business’ list, a ‘Genius Award’ recipient by Elle Magazine, one of Canada’s Most Powerful Women by the Financial Post and was awarded the Queen’s Diamond Jubilee Award.
Yael serves as a Senior Advisor to Bumble, sits on the board of Fuck Cancer as well as the Board of Trustees for the Museum of Contemporary Art in Los Angeles, CA. Yael resides in Los Angeles California with her husband and two sons with a baby girl on the way.
October 29, 2018
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What inspired Fuck Cancer:
My mom got diagnosed with Breast Cancer. It all started from there.
What do you love most about your work:
Getting to help. Spending some of the hardest days of people’s lives with them and knowing that we’re making it a little bit easier.
View Yael's Essentials
A secret talent we should know about:
I know my way around a kitchen pretty well.
Share your biggest guilty pleasure:
Bachelor, Bachelorette, or Bachelor in Paradise. I even got my husband into it this year—lord help us all!
What apps and gadgets can’t you live without:
My iPhone, duh. I use the weather app more than I’d like to admit. Also, life might end without Amazon, Instacart, and Postmates…
Your current Netflix addiction:
Just watched To All The Boys I’ve Loved Before, come to think of it I may have the TV palate of a teenage girl…
Favorite Instagram account to follow:
Your most recent beauty or fashion discovery and obsession:
Overalls. Honestly, how have I never known the joys of a romper or overalls before this pregnancy?
Cocktail of choice:
I love that you think I drink! I’ve been pregnant or nursing for 4 years straight basically! For the precious month here and there that my body was my own, I’m a tequila gal! Ideally with anything ginger.
What’s the most exciting thing in your life right now:
I’m working with some amazing and exciting companies as an adviser and I love it. I love getting to use different parts of my brain and work with brilliant and creative teams to create real change in things I’m passionate about.
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